Archive for the ‘University Business – Special’ Category

Universal Analytics: A game changer for #highered?

February 26th, 2014 Karine Joly No Comments

My latest University Business column published in the March 2014 issue is now available online: Universal Analytics: A game changer for higher ed?. In this short article, I explain why universities and colleges should learn more about Universal Analytics – and some of the possibilities offered by this tool down the line. If you need […]

7 digital trends that will shape 2013 in #highered

January 14th, 2013 Karine Joly 1 Comment

Did you know that I’ve been writing the Internet Technologies column for University Business for 7 years? This is from this perspective that I wrote back in December my column for the January issue of the magazine, a column looking at what’s to come for the New Year. This article, Digital and Web in Higher […]

Digital advertising in #highered: Strategy, tactics and results at UW-Waukesha

November 9th, 2012 Karine Joly No Comments

While I was doing research for my latest UB column about digital advertising in higher education, I interviewed some great higher ed pros who have used digital advertising to promote their institution or programs. After publishing Rachel Reuben’s and Nancy Prater’s interviews, I’m sharing today the last interview of this short series. Liz Gross, Director […]

Digital advertising in #highered: Strategy, tactics and results at Ball State’s online branch

November 7th, 2012 Karine Joly No Comments

While I was doing research for my latest UB column about digital advertising in higher education, I interviewed some great higher ed pros who have used digital advertising to promote their institution or programs. After publishing Rachel Reuben’s interview, I’m sharing today the interview done with Nancy Prater, Director of Marketing and Communications at Ball […]

Digital advertising in #highered: Strategy, tactics and results at Ithaca College

November 5th, 2012 Karine Joly 5 Comments

While I was doing research for my latest UB column about digital advertising in higher education, I interviewed a few great professionals working in institutions. As usual, only a fraction of what was mentioned in these interviews ended up in the final article. Yet, everything was really interesting (I only get 1400 words for each […]

The end of online writing in #highered?

September 6th, 2012 Karine Joly No Comments

My latest University Business column is now available in the September issue as well as online: “The End of Online Writing?” In this column, I present some of the disruptive digital trends currently at play: The rise of the attention economy Mobile first and foremost Multiple connected devices The visual Web Over the past 3 […]

Time to Get Strategic With Content in #highered

November 30th, 2011 Karine Joly 2 Comments

My latest University Business column is now available in the November/December issue as well as online: “Time to Get Strategic With Content” In this column, I explain why content strategy is worth the time and how to get started. I also share a few examples of content strategy in action in universities and colleges – […]

Web Accessibility for #highered: Required, Not Optional

September 9th, 2011 Karine Joly No Comments

My latest University Business column is now available in the September issue as well as online (on the new UB website powered by Drupal!): “Web Accessibility: Required, Not Optional” In this column, I explain why you should focus on web accessibility ASAP. Not just because it’s the right thing to do for your users with […]

Analytics: The Holy Grail of Social Media in #highered?

June 6th, 2011 Karine Joly No Comments

My latest University Business column is now available in the June issue as well as online: “Analytics: The Holy Grail of Social Media? A year of growth for measuring social media activity” In this column, I take a look at how some institutions use web analytics to inform their website redesign projects and share 3 […]

The State of Higher Ed Analytics in a boss-friendly format

September 8th, 2010 Karine Joly No Comments

My latest University Business column is now available in the September issue as well as online: “The State of Online Analytics in Higher Ed: Survey confirms need for web and social media analytics revolution” In this column, I’m reporting and commenting the main results of the survey about the state of online analytics in higher […]

Embracing Web Analytics

June 4th, 2010 Karine Joly No Comments

My latest UB column is now available in the June issue as well as online: “Embracing Web Analytics: Why and how to get a web analytics revolution started at your institution” In this column, I’m trying to make the case for the Higher Ed Online Analytics Revolution I mentioned last month on this blog. Among […]

5-step plan to select the right CMS

April 6th, 2010 Karine Joly No Comments

My latest UB column is now available in the April issue as well as online: “How to Select the Right CMS: a five-step plan for evaluating web content management systems” In this column, I provide – with the help of several of your colleagues I interviewed – a blueprint to a successful CMS selection process: […]

Higher Ed Websites Gone Mobile

February 3rd, 2010 Karine Joly 1 Comment

My latest UB column is now available in the February issue as well as online: “Websites Gone Mobile: More institutions exploring—and succeeding with—mobile web” In this column written last December (so many new mobile websites have been launched since then – I’ll post even more examples in the coming days), I provide a few examples […]

How to YouTube with Success — and closed captions

November 30th, 2009 Karine Joly 2 Comments

My latest UB column is now available in the November/December issue as well as online: “How to YouTube with Success: Six tips for optimizing online videos” Here are the 6 tips: 1. Get listed on YouTube EDU. 2. Make videos that are easy to share. 3. Choose keyword-rich titles, descriptions, and tags for the videos. […]

7-step plan to Social Media Measurement for Higher Ed Institutions

October 2nd, 2009 Karine Joly 5 Comments

My new UB column is now available in the October issue as well as online: “Social Media Measurement 101: A seven-step plan to set up (and benefit from) a simple social measurement program “ Here are the 7 steps: 1. Define measurable goals for social media activities. 2. Choose key performance indicators (KPIs) carefully. 3. […]

The ABCs of Mobile Marketing for Higher Education

July 27th, 2009 Karine Joly 1 Comment

My fifth UB column for 2009 is now available in the July/August issue as well as online: “The ABCs of Mobile Marketing: Words to know in exploring this new frontier in higher education marketing” The ABCs of Mobile Marketing I added a QR code to the column, but it got resized at printing time – […]