Did you know that I’ve been writing the Internet Technologies column for University Business for 7 years? This is from this perspective that I wrote back in December my column for the January issue of the magazine, a column looking at what’s to come for the New Year. This article, Digital and Web in Higher [...]
Archive for the ‘University Business – Special’ Category
Digital advertising in #highered: Strategy, tactics and results at UW-Waukesha
While I was doing research for my latest UB column about digital advertising in higher education, I interviewed some great higher ed pros who have used digital advertising to promote their institution or programs. After publishing Rachel Reuben’s and Nancy Prater’s interviews, I’m sharing today the last interview of this short series. Liz Gross, Director [...]
Digital advertising in #highered: Strategy, tactics and results at Ball State’s online branch
While I was doing research for my latest UB column about digital advertising in higher education, I interviewed some great higher ed pros who have used digital advertising to promote their institution or programs. After publishing Rachel Reuben’s interview, I’m sharing today the interview done with Nancy Prater, Director of Marketing and Communications at Ball [...]
Digital advertising in #highered: Strategy, tactics and results at Ithaca College
While I was doing research for my latest UB column about digital advertising in higher education, I interviewed a few great professionals working in institutions. As usual, only a fraction of what was mentioned in these interviews ended up in the final article. Yet, everything was really interesting (I only get 1400 words for each [...]
The end of online writing in #highered?
My latest University Business column is now available in the September issue as well as online: “The End of Online Writing?” In this column, I present some of the disruptive digital trends currently at play: The rise of the attention economy Mobile first and foremost Multiple connected devices The visual Web Over the past 3 [...]
Web Accessibility for #highered: Required, Not Optional
My latest University Business column is now available in the September issue as well as online (on the new UB website powered by Drupal!): “Web Accessibility: Required, Not Optional” In this column, I explain why you should focus on web accessibility ASAP. Not just because it’s the right thing to do for your users with [...]
Analytics: The Holy Grail of Social Media in #highered?
My latest University Business column is now available in the June issue as well as online: “Analytics: The Holy Grail of Social Media? A year of growth for measuring social media activity” In this column, I take a look at how some institutions use web analytics to inform their website redesign projects and share 3 [...]
The State of Higher Ed Analytics in a boss-friendly format
My latest University Business column is now available in the September issue as well as online: “The State of Online Analytics in Higher Ed: Survey confirms need for web and social media analytics revolution” In this column, I’m reporting and commenting the main results of the survey about the state of online analytics in higher [...]
Embracing Web Analytics
My latest UB column is now available in the June issue as well as online: “Embracing Web Analytics: Why and how to get a web analytics revolution started at your institution” In this column, I’m trying to make the case for the Higher Ed Online Analytics Revolution I mentioned last month on this blog. Among [...]
5-step plan to select the right CMS
My latest UB column is now available in the April issue as well as online: “How to Select the Right CMS: a five-step plan for evaluating web content management systems” In this column, I provide – with the help of several of your colleagues I interviewed – a blueprint to a successful CMS selection process: [...]
Higher Ed Websites Gone Mobile
My latest UB column is now available in the February issue as well as online: “Websites Gone Mobile: More institutions exploring—and succeeding with—mobile web” In this column written last December (so many new mobile websites have been launched since then – I’ll post even more examples in the coming days), I provide a few examples [...]
How to YouTube with Success — and closed captions
My latest UB column is now available in the November/December issue as well as online: “How to YouTube with Success: Six tips for optimizing online videos” Here are the 6 tips: 1. Get listed on YouTube EDU. 2. Make videos that are easy to share. 3. Choose keyword-rich titles, descriptions, and tags for the videos. [...]
The ABCs of Mobile Marketing for Higher Education
My fifth UB column for 2009 is now available in the July/August issue as well as online: “The ABCs of Mobile Marketing: Words to know in exploring this new frontier in higher education marketing” The ABCs of Mobile Marketing I added a QR code to the column, but it got resized at printing time – [...]
From print to web publications in 5 steps
My fourth UB column for 2009 is now available in the June issue as well as online: “2010: Print to Web Odyssey? A five-step plan for assessing and negotiating the transition from print to web publications” BTW, If you want to learn from editors who went digital or totally paperless with their magazine or newsletter, [...]
Higher Ed Jobs
- [full-time] Coordinator, Academic and Professional Programs at K-State Division of Continuing Education 6/15/2013
- [full-time] Web Content Specialist at NYU Steinhardt School of Culture, Education, and Human Development 6/12/2013
- [full-time] Web Communications Specialist at University of Nevada, Reno 6/11/2013
- [full-time] Information Technology Specialist II at Thomas Nelson Community College 6/11/2013
- [full-time] Digital Content Specialist/Social Media Manager at Lynchburg College 6/6/2013