Did you miss my May 2014 column about Atomic Design for University Business? Today’s post is a slightly longer version of what you missed with some added visuals to grab your attention ;-). Responsive Design Worflow: A Monster It’s a fact: responsive websites have become the solution of choice to address the challenge created by […]
Archive for the ‘University Business – Special’ Category
Universal Analytics: A game changer for #highered?
My latest University Business column published in the March 2014 issue is now available online: Universal Analytics: A game changer for higher ed?. In this short article, I explain why universities and colleges should learn more about Universal Analytics – and some of the possibilities offered by this tool down the line. If you need […]
7 digital trends that will shape 2013 in #highered
Did you know that I’ve been writing the Internet Technologies column for University Business for 7 years? This is from this perspective that I wrote back in December my column for the January issue of the magazine, a column looking at what’s to come for the New Year. This article, Digital and Web in Higher […]
Digital advertising in #highered: Strategy, tactics and results at UW-Waukesha
While I was doing research for my latest UB column about digital advertising in higher education, I interviewed some great higher ed pros who have used digital advertising to promote their institution or programs. After publishing Rachel Reuben’s and Nancy Prater’s interviews, I’m sharing today the last interview of this short series. Liz Gross, Director […]
Digital advertising in #highered: Strategy, tactics and results at Ball State’s online branch
While I was doing research for my latest UB column about digital advertising in higher education, I interviewed some great higher ed pros who have used digital advertising to promote their institution or programs. After publishing Rachel Reuben’s interview, I’m sharing today the interview done with Nancy Prater, Director of Marketing and Communications at Ball […]
Digital advertising in #highered: Strategy, tactics and results at Ithaca College
While I was doing research for my latest UB column about digital advertising in higher education, I interviewed a few great professionals working in institutions. As usual, only a fraction of what was mentioned in these interviews ended up in the final article. Yet, everything was really interesting (I only get 1400 words for each […]
The end of online writing in #highered?
My latest University Business column is now available in the September issue as well as online: “The End of Online Writing?” In this column, I present some of the disruptive digital trends currently at play: The rise of the attention economy Mobile first and foremost Multiple connected devices The visual Web Over the past 3 […]
Web Accessibility for #highered: Required, Not Optional
My latest University Business column is now available in the September issue as well as online (on the new UB website powered by Drupal!): “Web Accessibility: Required, Not Optional” In this column, I explain why you should focus on web accessibility ASAP. Not just because it’s the right thing to do for your users with […]
Analytics: The Holy Grail of Social Media in #highered?
My latest University Business column is now available in the June issue as well as online: “Analytics: The Holy Grail of Social Media? A year of growth for measuring social media activity” In this column, I take a look at how some institutions use web analytics to inform their website redesign projects and share 3 […]
The State of Higher Ed Analytics in a boss-friendly format
My latest University Business column is now available in the September issue as well as online: “The State of Online Analytics in Higher Ed: Survey confirms need for web and social media analytics revolution” In this column, I’m reporting and commenting the main results of the survey about the state of online analytics in higher […]
Embracing Web Analytics
My latest UB column is now available in the June issue as well as online: “Embracing Web Analytics: Why and how to get a web analytics revolution started at your institution” In this column, I’m trying to make the case for the Higher Ed Online Analytics Revolution I mentioned last month on this blog. Among […]
5-step plan to select the right CMS
My latest UB column is now available in the April issue as well as online: “How to Select the Right CMS: a five-step plan for evaluating web content management systems” In this column, I provide – with the help of several of your colleagues I interviewed – a blueprint to a successful CMS selection process: […]
Higher Ed Websites Gone Mobile
My latest UB column is now available in the February issue as well as online: “Websites Gone Mobile: More institutions exploring—and succeeding with—mobile web” In this column written last December (so many new mobile websites have been launched since then – I’ll post even more examples in the coming days), I provide a few examples […]
How to YouTube with Success — and closed captions
My latest UB column is now available in the November/December issue as well as online: “How to YouTube with Success: Six tips for optimizing online videos” Here are the 6 tips: 1. Get listed on YouTube EDU. 2. Make videos that are easy to share. 3. Choose keyword-rich titles, descriptions, and tags for the videos. […]
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