Hashtags FTW Ah, the power of hashtags… They made Twitter by allowing total strangers with common interests to connect on the 140-character social media platform. Instagram and Pinterest have used them since day 1, LinkedIn has adopted them and it looks like Facebook should be next. In higher ed, they were front and center in [...]
Archive for the ‘Social Networking’ Category
Student Voice: It’s all about (public) relations by Gillian Richard
The little story behind this guest blog post Gillian Richard is a student at The University of Alabama and a member of their PRSSA chapter. She is also a member of Platform Magazine, an online, student-run publication at UA. Last but not least, she is incredibly patient and has fantastic professional communication skills. Gillian pitched [...]
1-1-1 Book Review: Social Works edited by Michael Stoner
Can “Social Works” work for teaching social media marketing too? I’ve been teaching online courses about social media marketing campaigns for the past 2 years. I designed and authored the capstone graduate course on social media marketing campaigns for Southern New Hampshire University MBA in social media in 2011. After teaching a few sessions for [...]
Want to improve your web writing for #highered in 2013? Resolution #5: Write for social sharing [VIDEO]
You’ve made it! New Year’s Eve and you’ve got all you need to improve your higher ed web writing in 2013 with this last post of the series. After talking about readibility levels, keywords, editorial calendars and the art of storytelling, Higher Ed Experts Writing Prof, Mike Powers, shares his last very practical tip to [...]
The New #highered Digital Advertising Order: Does it make sense to pay to play on Facebook?
My latest University Business column is now available in the November issue as well as online: “The New Digital Advertising Order: Using online advertising to reach target audiences” This column is a primer about the new trends at work in digital advertising, a primer that can help you explain this new digital order to decision [...]
New Facebook Timeline Pages: A Look at Cover Trends in #highered
Facebook unlocked the Timeline format for Pages only a week ago. As usual with changes on Facebook, the higher ed community has been very quick at adopting the new feature. I was curious to see what some of the early adopters in higher education had done with this long-expected new format (when it was released [...]
UPDATED: Has Facebook “Stolen” your FB official #highered page?
UPDATED on Jan 27, UWGB and other institutions got their official pages back, for details, check the bottom of this post. After reading Todd Sanders’ blog post on how the official UWGB Facebook page was hijacked by Facebook (basically by switching the institutional page with the “community-generated” FB page), I asked Wednesday morning on Twitter [...]
Social Media Marketing in #highered: A student video worth $40,000 at The University of Dayton
Following in the footsteps of Tuft University that started to accept videos in place of traditional essays last year, the University of Dayton has decided to offer to its prospective students the opportunity to make an “audiovisual” impression as part of their college application and… get a chance to win a $40,000 scholarship over 4 [...]
Why #highered is NOT there yet with social media marketing
Last week Kyle James reminded us that the Center for Marketing Research at the University of Massachussets Dartmouth had just published the results of its latest study on social media use in higher ed. With 456 interviews performed from November 2010 to May 2011 among a representative sample of 4-year institutions in the US, the [...]
What can social media analytics do for #highered?
Measuring the return on investment (ROI) of social media initiatives isn’t easy – definitely far more difficult than using Facebook, Twitter and the likes. However, while 68% of the respondents to the second CASE survey on social media practices in higher education think measuring the ROI of their social media initiatives is tough, it’s not [...]
Top 4 findings on the State of Social Media in #highered
Everybody wants to know how social media is doing in higher education lately (unless it is how higher ed is doing social media ;-) Slover Linett Strategies Inc., mStoner and CASE have just released the high-level results of their Second Comprehensive Study of Social Media Use by Schools, Colleges and Universities (you can find more [...]
Share your favorite #highered facebook page to get a chance to win a $995 conference pass
UPDATE: Congratulations to Shane Donaldson from the University of Rhode Island! It’s Christmas in March (and not just because of the late snow some of us have seen last week)! You might not know it, but I always try to use the leverage I have in higher ed to get some cool prizes for you [...]
Higher Ed Jobs
- [full-time] Coordinator, Academic and Professional Programs at K-State Division of Continuing Education 6/15/2013
- [full-time] Web Content Specialist at NYU Steinhardt School of Culture, Education, and Human Development 6/12/2013
- [full-time] Web Communications Specialist at University of Nevada, Reno 6/11/2013
- [full-time] Information Technology Specialist II at Thomas Nelson Community College 6/11/2013
- [full-time] Digital Content Specialist/Social Media Manager at Lynchburg College 6/6/2013