Archive for the ‘Social Media’ Category

12 Analytics Wild Cards for 2016 in #highered

January 8th, 2016 Karine Joly 14 Comments

Heard about the “Cards-AgainstFor-Social-Media-Strategy” Game? If you follow the latest higher ed social media news on Twitter, you might have seen a few pictures shared by higher ed social media professionals like Kate Post or Mike Petroff who got their hands on the game designed and created by Princeton’s Social Media team last year: Social […]

Sneak Peek of the 3rd Higher Ed Social Media Conference: #HESM15 Preview Day [Storify] #hesm

November 19th, 2015 Karine Joly 11 Comments

Practice Makes Perfect I’ve spent most the day yesterday in rehearsals with 11 speakers (1 lost her voice so we had to reschedule) of the Higher Ed Social Media Conference scheduled Dec 2, 2015 – an event that is now almost sold out. This preview day is a fantastic opportunity for everybody to practice to […]

12 Surprising Social Media Outcomes for #HigherEd

November 10th, 2015 Karine Joly 37 Comments

Social media in higher education is always full of surprises – often amazingly good and sometimes pretty bad. Surprises come with the territory, but so does routine with social media work. That’s why I wanted to know the most surprising social media outcome the 12 presenters of the 2015 Higher Ed Social Media Conference experienced. […]

12 #hesm pros explain how they manage social media

November 2nd, 2015 Karine Joly 17 Comments

Social media is 24/7. It never stops. It’s definitely something you HAVE TO manage as any of the 12 Higher Ed Social Media Professionals presenting at the 3rd Higher Ed Social Media Conference (available on-demand). Their days are as busy as yours – ofren with an extra dose of social media. That’s why I asked […]

Social Media ROI in #highered: 12 #hesm pros go on the record

October 28th, 2015 Karine Joly 25 Comments

Between higher education and measurement, it’s always been complicated. Add social media to the mix, and you often get weird reactions and vague comments once the ROI (return on investment) question is raised. Yet, it’s time to have a serious conversation about social media measurement in higher education, so maybe we can stop doing busy […]

Get ready for 2016 with the #HigherEd Social Media Online Conference #hesm

October 20th, 2015 Karine Joly 12 Comments

Has Everybody on Your Team Gone to a Conference This Year? Whether it’s for budget reasons, lack of time or even family matters, it’s not always possible to get everybody to fly across the country to attend one of the great higher ed conferences out there. That’s why I launched back in 2013 the 1st […]

Present at the 3rd Higher Ed Social Media Conference: Submit a proposal by Sep 23 #hesm

September 9th, 2015 Karine Joly 9 Comments

In search of great sessions for the 3rd Annual Higher Ed Social Media Conference (Dec 2, 2015) Last year, the 2nd edition of Higher Ed Social Media Conference was a big hit. Hundreds of participants from more than 90 different institutions based in the US, Canada and the UK gathered around big and small screens […]

Periscope in #highered: Campus tours at @MIT and @UWMadison [VIDEOS]

July 23rd, 2015 Karine Joly 16 Comments

In my previous post about Periscope for colleges and universities, I discussed the reasons why it’s probably too early to invest too much time on Periscope, but it’s still important to play with it. Then, I promised I would share 2 interesting examples of smart use of this new platform by institutions of higher education. […]

Periscope for #highered and #hesm, Really? [ANALYSIS]

July 22nd, 2015 Karine Joly 12 Comments

To catch the ball, you got to play — and miss some If you are a digital professional working in higher education, you know that new platforms, websites and shiny objects come and go. You also know that a few stay and become major communication platforms (facebook, twitter, instagram, etc.) — in no time. That’s […]

A different take on the #highered website: @UofSC interactive homepages

May 12th, 2015 Karine Joly 30 Comments

‘Tis the “caps and gowns” season on higher ed websites Whether your school still uses a carousel, a big hero photo or even a huge background photo, chances are your web homepage will show some caps and gowns this month. Graduation ceremonies are such an important part of campus life for graduates and their family, […]

Anatomy of the Perfect #highered Email Pitch: @USC #SelfieClass News Release

May 5th, 2015 Karine Joly 8 Comments

Most Email Press Releases S*ck Pitching stories to editors, reporters or bloggers is a difficult art. I know, because, as many news professionals, hundreds of bad examples end up in my email box every month. So, when a press release actually manages to get me to explore the story it pitches, that’s not only an […]

Fun #MayThe4thBeWithYou Idea at the University of New Brunswick

May 4th, 2015 Karine Joly 11 Comments

Let’s celebrate Star Wars Day! I’m sure most of you know that today (May 4) is celebrated by Star Wars fans around the world (well, at least the English speaking world, because there is no Star Wars connotation to “4 mai” or this date in other languages :-) At the University of New Brunswick, Kurtis […]

SnapChat for #highered: 8 lessons learned from early adopters

March 6th, 2015 Karine Joly 20 Comments

Is SnapChat for every school? Probably not – yet. It’s really too early to know if SnapChat is going to be the next Instagram and catch up for institutions. But, if you read the 6 interviews I published in this series, you’ve probably noticed a recurrent theme. All the professionals I’ve interviewed agree that what […]

SnapChat Early Adopters in #highered: The University of Arizona (@UofA)

March 5th, 2015 Karine Joly 22 Comments

As I explained in the 1st post of this series, SnapChat is really starting to look like a serious contender in the game of communication platforms with college students. Is it time to adopt SnapChat for higher ed institutions? As you know, we can learn a lot from the experience of early adopters of any […]

SnapChat Early Adopters in #highered: Eastern Kentucky University Admissions (@EKUStories)

March 3rd, 2015 Karine Joly 16 Comments

As I explained in the 1st post of this series, SnapChat is really starting to look like a serious contender in the game of communication platforms with college students. Is it time to adopt SnapChat for higher ed institutions? As you know, we can learn a lot from the experience of early adopters of any […]

SnapChat Early Adopters in #highered: West Virginia University (@WestVirginiaU)

March 2nd, 2015 Karine Joly 15 Comments

As I explained in the 1st post of this series, SnapChat is really starting to look like a serious contender in the game of communication platforms with college students. Is it time to adopt SnapChat for higher ed institutions? As you know, we can learn a lot from the experience of early adopters of any […]