Archive for the ‘HESM Success Stories’ Category

The Week of Heroes at Coker College: a successful #highered fun(d)raising campaign #hesm

November 3rd, 2017 Karine Joly No Comments

Social media fundraising campaigns don’t have to be boring. If you want them to be successful, they shouldn’t. When I got a glimpse at the Week of Heroes thanks to Danielle Sewell, Marketing and Communications Director at Coker College, I asked her to tell me more about it. This fun(d)raising integrated campaign was such a […]

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How #HigherEd can use Snapchat Spectacles: A Live #HESM Takeover for Commencement at Duke University

July 7th, 2017 Karine Joly No Comments

Snapchat & Spectacles: only shiny new tools? In the 8-week online course on social media marketing for higher ed I teach, I keep asking my students – all higher ed professionals – to think about ways they can use Snapchat to communicate with current college-age students. It’s not because I’m in love with the platform. […]

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How #HigherEd can use Snapchat Custom Stories for social media student takeovers

June 15th, 2017 Karine Joly No Comments

Social media students takeovers: a best practice in higher ed In the 8-week online course on social media marketing for higher ed I teach, I ask my students – all higher ed professionals – to take over the Higher Ed Experts Instagram or Twitter accounts to share a day in their professional life. I’ve added […]

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Reaching for the star… with a tweet and a good #highered story: UT Knoxville and Dolly Parton

May 9th, 2017 Karine Joly No Comments

The Art of social media influencer outreach In my 8-week online course on social media marketing for higher ed, I’ve always emphasized the importance of identifying your social media influencers. Whether they are current students (your social media ambassadors), famous alums, popular faculty members or even regular university employees, influencers can amplify your social media […]

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