Archive for the ‘Social Media’ Category

Caring for sharing: how RIT Career Services won with care packages for its co-op students #hesm

November 28th, 2017 Karine Joly No Comments

I first heard about RIT’s Surprise Care Package social media campaign from Gretchen Burruto, Associate Director for Web and Social Media at the Rochester Institute of Technology’s Office of Career Services and Cooperative Education. This fun campaign is a great example of how higher ed career services can engage current students and raise awareness about […]

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Sneak Peek of the 5th #HigherEd Social Media Conference: #HESM17 Preview Day [Storify] #hesm

November 16th, 2017 Karine Joly No Comments

Practice Makes Perfect I’ve spent most the day on November 16 in rehearsals with 12 speakers of the Higher Ed Social Media Conference scheduled Nov 29, 2017 – an event that is now almost sold out. This preview day is a fantastic opportunity for all the speakers to practice to make sure we deliver the […]

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Get ready for 2018 with the #HigherEd Social Media Online Conference #hesm

November 7th, 2017 Karine Joly No Comments

Has everybody on your team gone to a conference this year? Whether it’s for budget reasons, lack of time or even family matters, it’s not always possible to get everybody to fly across the country to attend one of the great higher ed conferences out there. That’s why I launched – back in 2013 – […]

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The Week of Heroes at Coker College: a successful #highered fun(d)raising campaign #hesm

November 3rd, 2017 Karine Joly No Comments

Social media fundraising campaigns don’t have to be boring. If you want them to be successful, they shouldn’t. When I got a glimpse at the Week of Heroes thanks to Danielle Sewell, Marketing and Communications Director at Coker College, I asked her to tell me more about it. This fun(d)raising integrated campaign was such a […]

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12 tips to survive your #highered social media job #hesm

October 31st, 2017 Karine Joly No Comments

There are many demands on your time and focus when you are in charge of social media for your school. Social media is 24/7. Social never stops. It’s demanding. It’s difficult. That’s why it’s so important to develop practical strategies to manage this part of any social media job unless you want to turn into […]

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Snapchat for #HigherEd: Yea or Nay? #hesm

October 17th, 2017 Karine Joly No Comments

Whether you love it or hate it, it’s impossible to ignore Snapchat when you’re in charge of social media for a university or a college. Snapchat is the top social media platform in terms of daily usage among prospective and current students. They use it every day, several times a day. It’s their lifeline to […]

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12 Lessons learned by your #highered social media colleagues in 2017 #hesm

October 2nd, 2017 Karine Joly 1 Comment

Social media in higher education changes all the time. Change is part of the social media’s DNA. Change comes to campus every Fall — with the new class of freshmen. If you don’t learn in higher ed social media, you won’t last long. That’s why I asked the 12 higher ed professionals of the 5th […]

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How #HigherEd can use Snapchat Spectacles: A Live #HESM Takeover for Commencement at Duke University

July 7th, 2017 Karine Joly No Comments

Snapchat & Spectacles: only shiny new tools? In the 8-week online course on social media marketing for higher ed I teach, I keep asking my students – all higher ed professionals – to think about ways they can use Snapchat to communicate with current college-age students. It’s not because I’m in love with the platform. […]

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How #HigherEd can use Snapchat Custom Stories for social media student takeovers

June 15th, 2017 Karine Joly No Comments

Social media students takeovers: a best practice in higher ed In the 8-week online course on social media marketing for higher ed I teach, I ask my students – all higher ed professionals – to take over the Higher Ed Experts Instagram or Twitter accounts to share a day in their professional life. I’ve added […]

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Why Facebook Live can work so well for #HigherEd institutions

May 30th, 2017 Karine Joly 2 Comments

I’m republishing on this blog the unedited and longer version of my column published in University Business to make sure you don’t miss it. Social media video FTW! There’s no doubt video is a winning format online. Whether it’s an animated GIF on Twitter, a super short looping video on Instagram, an ephemeral Snapchat Story […]

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Reaching for the star… with a tweet and a good #highered story: UT Knoxville and Dolly Parton

May 9th, 2017 Karine Joly No Comments

The Art of social media influencer outreach In my 8-week online course on social media marketing for higher ed, I’ve always emphasized the importance of identifying your social media influencers. Whether they are current students (your social media ambassadors), famous alums, popular faculty members or even regular university employees, influencers can amplify your social media […]

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Why your mascot should be on social media: 3 keys to make your biggest fan a #HESM force

November 28th, 2016 Karine Joly 10 Comments

Is your university mascot on social media yet? Bill Zimmerman, social media manager, a College of Communications lecturer at Penn State University AND the voice of his school mascot – the Nittany Lion – on Twitter, is the living proof that it makes a lot of sense for universities. In this post he wrote for […]

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Sneak Peek of the 4th Higher Ed Social Media Conference: #HESM16 Preview Day [Storify] #hesm

November 17th, 2016 Karine Joly 3 Comments

Practice Makes Perfect I’ve spent most the day yesterday in rehearsals with 11 speakers (1 is moving, so we went through her practice session a couple of days ago) of the Higher Ed Social Media Conference scheduled Nov 30, 2016 – an event that is now almost sold out. This preview day is a fantastic […]

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Get ready for 2017 with the #HigherEd Social Media Online Conference #hesm

November 10th, 2016 Karine Joly 7 Comments

Has Everybody on Your Team Gone to a Conference This Year? Whether it’s for budget reasons, lack of time or even family matters, it’s not always possible to get everybody to fly across the country to attend one of the great higher ed conferences out there. That’s why I launched – back in 2013 – […]

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Present at the 4th Higher Ed Social Media Conference: Submit a proposal by Sep 21 #hesm

September 8th, 2016 Karine Joly 9 Comments

In search of great sessions for the 4th Annual Higher Ed Social Media Conference (Nov 30, 2016) The Higher Ed Social Media Conference has been a big hit with the community since its launch in 2013. Every year, hundreds of participants from about a hundred different institutions based in the US, Canada and the UK […]

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Say goodbye to LinkedIn #highered Rankings, don’t get attached to your University Page

April 19th, 2016 Karine Joly 46 Comments

LinkedIn is getting out of the college decision process on May 16 If you’re the adminstrator of your LinkedIn University Page, you’ve just received this email about important updates to Linkedin higher ed features. While the social media platform has decided to launch a brand new app to help students kickstart their career, it will […]

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Working on a Great Holidays Video Card?

Submit your video for consideration for Karine's Selection of Top 2017 Higher Ed Holiday Cards

2017 Top Higher Ed Holidays Videos
Submission deadline: December 11, 2017 noon ET