Archive for the ‘Social Media’ Category

How #HigherEd can use Snapchat Custom Stories for social media student takeovers

June 15th, 2017 Karine Joly No Comments

Social media students takeovers: a best practice in higher ed In the 8-week online course on social media marketing for higher ed I teach, I ask my students – all higher ed professionals – to take over the Higher Ed Experts Instagram or Twitter accounts to share a day in their professional life. I’ve added […]

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Why Facebook Live can work so well for #HigherEd institutions

May 30th, 2017 Karine Joly 2 Comments

I’m republishing on this blog the unedited and longer version of my column published in University Business to make sure you don’t miss it. Social media video FTW! There’s no doubt video is a winning format online. Whether it’s an animated GIF on Twitter, a super short looping video on Instagram, an ephemeral Snapchat Story […]

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Reaching for the star… with a tweet and a good #highered story: UT Knoxville and Dolly Parton

May 9th, 2017 Karine Joly No Comments

The Art of social media influencer outreach In my 8-week online course on social media marketing for higher ed, I’ve always emphasized the importance of identifying your social media influencers. Whether they are current students (your social media ambassadors), famous alums, popular faculty members or even regular university employees, influencers can amplify your social media […]

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Why your mascot should be on social media: 3 keys to make your biggest fan a #HESM force

November 28th, 2016 Karine Joly 10 Comments

Is your university mascot on social media yet? Bill Zimmerman, social media manager, a College of Communications lecturer at Penn State University AND the voice of his school mascot – the Nittany Lion – on Twitter, is the living proof that it makes a lot of sense for universities. In this post he wrote for […]

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Sneak Peek of the 4th Higher Ed Social Media Conference: #HESM16 Preview Day [Storify] #hesm

November 17th, 2016 Karine Joly 3 Comments

Practice Makes Perfect I’ve spent most the day yesterday in rehearsals with 11 speakers (1 is moving, so we went through her practice session a couple of days ago) of the Higher Ed Social Media Conference scheduled Nov 30, 2016 – an event that is now almost sold out. This preview day is a fantastic […]

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Get ready for 2017 with the #HigherEd Social Media Online Conference #hesm

November 10th, 2016 Karine Joly 7 Comments

Has Everybody on Your Team Gone to a Conference This Year? Whether it’s for budget reasons, lack of time or even family matters, it’s not always possible to get everybody to fly across the country to attend one of the great higher ed conferences out there. That’s why I launched – back in 2013 – […]

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Present at the 4th Higher Ed Social Media Conference: Submit a proposal by Sep 21 #hesm

September 8th, 2016 Karine Joly 9 Comments

In search of great sessions for the 4th Annual Higher Ed Social Media Conference (Nov 30, 2016) The Higher Ed Social Media Conference has been a big hit with the community since its launch in 2013. Every year, hundreds of participants from about a hundred different institutions based in the US, Canada and the UK […]

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Say goodbye to LinkedIn #highered Rankings, don’t get attached to your University Page

April 19th, 2016 Karine Joly 46 Comments

LinkedIn is getting out of the college decision process on May 16 If you’re the adminstrator of your LinkedIn University Page, you’ve just received this email about important updates to Linkedin higher ed features. While the social media platform has decided to launch a brand new app to help students kickstart their career, it will […]

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12 Analytics Wild Cards for 2016 in #highered

January 8th, 2016 Karine Joly 14 Comments

Heard about the “Cards-AgainstFor-Social-Media-Strategy” Game? If you follow the latest higher ed social media news on Twitter, you might have seen a few pictures shared by higher ed social media professionals like Kate Post or Mike Petroff who got their hands on the game designed and created by Princeton’s Social Media team last year: Social […]

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Sneak Peek of the 3rd Higher Ed Social Media Conference: #HESM15 Preview Day [Storify] #hesm

November 19th, 2015 Karine Joly 11 Comments

Practice Makes Perfect I’ve spent most the day yesterday in rehearsals with 11 speakers (1 lost her voice so we had to reschedule) of the Higher Ed Social Media Conference scheduled Dec 2, 2015 – an event that is now almost sold out. This preview day is a fantastic opportunity for everybody to practice to […]

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12 Surprising Social Media Outcomes for #HigherEd

November 10th, 2015 Karine Joly 37 Comments

Social media in higher education is always full of surprises – often amazingly good and sometimes pretty bad. Surprises come with the territory, but so does routine with social media work. That’s why I wanted to know the most surprising social media outcome the 12 presenters of the 2015 Higher Ed Social Media Conference experienced. […]

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12 #hesm pros explain how they manage social media

November 2nd, 2015 Karine Joly 17 Comments

Social media is 24/7. It never stops. It’s definitely something you HAVE TO manage as any of the 12 Higher Ed Social Media Professionals presenting at the 3rd Higher Ed Social Media Conference (available on-demand). Their days are as busy as yours – ofren with an extra dose of social media. That’s why I asked […]

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Social Media ROI in #highered: 12 #hesm pros go on the record

October 28th, 2015 Karine Joly 25 Comments

Between higher education and measurement, it’s always been complicated. Add social media to the mix, and you often get weird reactions and vague comments once the ROI (return on investment) question is raised. Yet, it’s time to have a serious conversation about social media measurement in higher education, so maybe we can stop doing busy […]

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Get ready for 2016 with the #HigherEd Social Media Online Conference #hesm

October 20th, 2015 Karine Joly 12 Comments

Has Everybody on Your Team Gone to a Conference This Year? Whether it’s for budget reasons, lack of time or even family matters, it’s not always possible to get everybody to fly across the country to attend one of the great higher ed conferences out there. That’s why I launched back in 2013 the 1st […]

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Present at the 3rd Higher Ed Social Media Conference: Submit a proposal by Sep 23 #hesm

September 9th, 2015 Karine Joly 9 Comments

In search of great sessions for the 3rd Annual Higher Ed Social Media Conference (Dec 2, 2015) Last year, the 2nd edition of Higher Ed Social Media Conference was a big hit. Hundreds of participants from more than 90 different institutions based in the US, Canada and the UK gathered around big and small screens […]

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Periscope in #highered: Campus tours at @MIT and @UWMadison [VIDEOS]

July 23rd, 2015 Karine Joly 16 Comments

In my previous post about Periscope for colleges and universities, I discussed the reasons why it’s probably too early to invest too much time on Periscope, but it’s still important to play with it. Then, I promised I would share 2 interesting examples of smart use of this new platform by institutions of higher education. […]

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