Archive for the ‘SnapChat’ Category

How #HigherEd can use Snapchat Spectacles: A Live #HESM Takeover for Commencement at Duke University

July 7th, 2017 Karine Joly No Comments

Snapchat & Spectacles: only shiny new tools? In the 8-week online course on social media marketing for higher ed I teach, I keep asking my students – all higher ed professionals – to think about ways they can use Snapchat to communicate with current college-age students. It’s not because I’m in love with the platform. […]

  •  
  •  
  •  
  •  
  •  
  •  
  •  

How #HigherEd can use Snapchat Custom Stories for social media student takeovers

June 15th, 2017 Karine Joly No Comments

Social media students takeovers: a best practice in higher ed In the 8-week online course on social media marketing for higher ed I teach, I ask my students – all higher ed professionals – to take over the Higher Ed Experts Instagram or Twitter accounts to share a day in their professional life. I’ve added […]

  •  
  •  
  •  
  •  
  •  
  •  
  •  

Present at the 4th Higher Ed Social Media Conference: Submit a proposal by Sep 21 #hesm

September 8th, 2016 Karine Joly 9 Comments

In search of great sessions for the 4th Annual Higher Ed Social Media Conference (Nov 30, 2016) The Higher Ed Social Media Conference has been a big hit with the community since its launch in 2013. Every year, hundreds of participants from about a hundred different institutions based in the US, Canada and the UK […]

  •  
  •  
  •  
  •  
  •  
  •  
  •  

Sneak Peek of the 3rd Higher Ed Social Media Conference: #HESM15 Preview Day [Storify] #hesm

November 19th, 2015 Karine Joly 11 Comments

Practice Makes Perfect I’ve spent most the day yesterday in rehearsals with 11 speakers (1 lost her voice so we had to reschedule) of the Higher Ed Social Media Conference scheduled Dec 2, 2015 – an event that is now almost sold out. This preview day is a fantastic opportunity for everybody to practice to […]

  •  
  •  
  •  
  •  
  •  
  •  
  •  

12 Surprising Social Media Outcomes for #HigherEd

November 10th, 2015 Karine Joly 37 Comments

Social media in higher education is always full of surprises – often amazingly good and sometimes pretty bad. Surprises come with the territory, but so does routine with social media work. That’s why I wanted to know the most surprising social media outcome the 12 presenters of the 2015 Higher Ed Social Media Conference experienced. […]

  •  
  •  
  •  
  •  
  •  
  •  
  •  

12 #hesm pros explain how they manage social media

November 2nd, 2015 Karine Joly 17 Comments

Social media is 24/7. It never stops. It’s definitely something you HAVE TO manage as any of the 12 Higher Ed Social Media Professionals presenting at the 3rd Higher Ed Social Media Conference (available on-demand). Their days are as busy as yours – ofren with an extra dose of social media. That’s why I asked […]

  •  
  •  
  •  
  •  
  •  
  •  
  •  

Social Media ROI in #highered: 12 #hesm pros go on the record

October 28th, 2015 Karine Joly 25 Comments

Between higher education and measurement, it’s always been complicated. Add social media to the mix, and you often get weird reactions and vague comments once the ROI (return on investment) question is raised. Yet, it’s time to have a serious conversation about social media measurement in higher education, so maybe we can stop doing busy […]

  •  
  •  
  •  
  •  
  •  
  •  
  •  

Get ready for 2016 with the #HigherEd Social Media Online Conference #hesm

October 20th, 2015 Karine Joly 12 Comments

Has Everybody on Your Team Gone to a Conference This Year? Whether it’s for budget reasons, lack of time or even family matters, it’s not always possible to get everybody to fly across the country to attend one of the great higher ed conferences out there. That’s why I launched back in 2013 the 1st […]

  •  
  •  
  •  
  •  
  •  
  •  
  •  

Present at the 3rd Higher Ed Social Media Conference: Submit a proposal by Sep 23 #hesm

September 9th, 2015 Karine Joly 9 Comments

In search of great sessions for the 3rd Annual Higher Ed Social Media Conference (Dec 2, 2015) Last year, the 2nd edition of Higher Ed Social Media Conference was a big hit. Hundreds of participants from more than 90 different institutions based in the US, Canada and the UK gathered around big and small screens […]

  •  
  •  
  •  
  •  
  •  
  •  
  •  

SnapChat for #highered: 8 lessons learned from early adopters

March 6th, 2015 Karine Joly 20 Comments

Is SnapChat for every school? Probably not – yet. It’s really too early to know if SnapChat is going to be the next Instagram and catch up for institutions. But, if you read the 6 interviews I published in this series, you’ve probably noticed a recurrent theme. All the professionals I’ve interviewed agree that what […]

  •  
  •  
  •  
  •  
  •  
  •  
  •  

SnapChat Early Adopters in #highered: The University of Arizona (@UofA)

March 5th, 2015 Karine Joly 22 Comments

As I explained in the 1st post of this series, SnapChat is really starting to look like a serious contender in the game of communication platforms with college students. Is it time to adopt SnapChat for higher ed institutions? As you know, we can learn a lot from the experience of early adopters of any […]

  •  
  •  
  •  
  •  
  •  
  •  
  •  

SnapChat Early Adopters in #highered: Eastern Kentucky University Admissions (@EKUStories)

March 3rd, 2015 Karine Joly 16 Comments

As I explained in the 1st post of this series, SnapChat is really starting to look like a serious contender in the game of communication platforms with college students. Is it time to adopt SnapChat for higher ed institutions? As you know, we can learn a lot from the experience of early adopters of any […]

  •  
  •  
  •  
  •  
  •  
  •  
  •  

SnapChat Early Adopters in #highered: West Virginia University (@WestVirginiaU)

March 2nd, 2015 Karine Joly 15 Comments

As I explained in the 1st post of this series, SnapChat is really starting to look like a serious contender in the game of communication platforms with college students. Is it time to adopt SnapChat for higher ed institutions? As you know, we can learn a lot from the experience of early adopters of any […]

  •  
  •  
  •  
  •  
  •  
  •  
  •  

SnapChat Early Adopters in #highered: University of Nebraska-Lincoln (@UNLincoln)

March 1st, 2015 Karine Joly 24 Comments

As I explained in the 1st post of this series, SnapChat is really starting to look like a serious contender in the game of communication platforms with college students. Is it time to adopt SnapChat for higher ed institutions? As you know, we can learn a lot from the experience of early adopters of any […]

  •  
  •  
  •  
  •  
  •  
  •  
  •  

SnapChat Early Adopters in #highered: University of New Hampshire (@UofNH)

February 27th, 2015 Karine Joly 19 Comments

As I explained in the 1st post of this series, SnapChat is really starting to look like a serious contender in the game of communication platforms with college students. Is it time to adopt SnapChat for higher ed institutions? As you know, we can learn a lot from the experience of early adopters of any […]

  •  
  •  
  •  
  •  
  •  
  •  
  •  

SnapChat Early Adopters in #highered: University of Michigan (@umich)

February 26th, 2015 Karine Joly 30 Comments

With the multiplication (explosion?) of communication platforms used by prospective or current college students, it’s tough – but necessary – to keep up for communication and marketing professionals working in higher education. As I explained in the 1st post of this series, SnapChat is really starting to look like a serious contender in the game. […]

  •  
  •  
  •  
  •  
  •  
  •  
  •  

Invest 7 minutes of your time to get a clear roadmap to Higher Ed Marketing Analytics!

What is your HEDMAR score

Take the Higher Ed Digital Marketing Analytics Roadmap (HEDMAR) Assessment to get your score and receive the 10-page roadmap to analytics bliss!

Subscribe!