Archive for the ‘PR & buzz’ Category

Is Instagram the new #hesm campus press release platform in #highered?

Hashtags FTW Ah, the power of hashtags… They made Twitter by allowing total strangers with common interests to connect on the 140-character social media platform. Instagram and Pinterest have used them since day 1, LinkedIn has adopted them and it looks like Facebook should be next. In higher ed, they were front and center in [...]

Student Voice: It’s all about (public) relations by Gillian Richard

The little story behind this guest blog post Gillian Richard is a student at The University of Alabama and a member of their PRSSA chapter. She is also a member of Platform Magazine, an online, student-run publication at UA. Last but not least, she is incredibly patient and has fantastic professional communication skills. Gillian pitched [...]

Want to improve your web writing for #highered in 2013? Resolution #5: Write for social sharing [VIDEO]

You’ve made it! New Year’s Eve and you’ve got all you need to improve your higher ed web writing in 2013 with this last post of the series. After talking about readibility levels, keywords, editorial calendars and the art of storytelling, Higher Ed Experts Writing Prof, Mike Powers, shares his last very practical tip to [...]

Beloit’s Mindset List: What #highered pros (& cons) always wanted to know about it

If you work in higher education, you are bound to have an opinion about the Beloit Mindset List that goes out every year in August (usually after another favorite list in our industry: the US News Report College Rankings). The Beloit Mindset List is as evergreen as it gets – whether your find it interesting [...]

Can free online courses be the next marketing and branding vehicles for #highered ?

Courses? Marketing and branding vehicles, really? Yes, free online courses taught by faculty members currently teaching for institutions of higher education. Not just lecture videos (you know the kind you can find on iTunesU or YouTube EDU), but the real deal from learning objectives, lectures and readings to homework and final graded assignments. That’s what [...]

K-State University President on why and how he used Twitter to defuse Basketball Coach crisis #highered

March Madness took an unexpected turn last week for K-State University when Basketball Head Coach Martin announced his decision to leave for South Carolina. While the news was announced through a very formal press conference held last Tuesday morning, President Schulz didn’t quite follow the University President PlayBook when it comes to communications around bad [...]

Not your usual #highered Admissions Video: Beer, Blood and Applications?

In the latest issue of LINK published on Tuesday a video caught my eyes. Not the new (and quite unconventional) admissions video by the University of Rochester – although I totally love it and share the love on Twitter last week. No, what caught my attention in Dave Tyler’s Link Boxers column this month was [...]

Students Tweeting for The University of Minnesota President #highered

This week the University of Minnesota is inaugurating its new president: Eric Kaler and has decided to make this inauguration more… social. All week long, 16 social media students ambassadors will run his Twitter offical account, @PrezKaler. Watch this short video to see what some of these students planned to do with the President’s Twitter [...]

How Furman University got more than 50,000 views with a Flashmob

Flashmobs on campuses and elsewhere have multiplied over the past few years – to the point they usually don’t get too much attention on the Web. While they might look passe to some web and social media professionals in higher ed (you know who you are ;0), the recent flashmob done by 200 Furman University [...]

Get a chance to win a pass for the WorldViews Conference on Media and #highered!

UPDATE: Gene Begin from Babson has won the free pass. Congratulations, Gene! For the past 10 years the media industry and its coverage of higher education has definitely undergone a deep transformation. That’s one of the topics the Worldviews Conference on Media and Higher Education will delve into. Other topics include: The impact of social [...]

Social Media Success Tip #1: Don’t toss the TOS

Have you ever read Facebook Terms of Services or promotion guidelines, Twitter Rules or LinkedIn User Dos and Don’ts? If you have, congratulations! You are among the (happy?) few. How can I be so sure? I regularly come across examples of institutions (and companies) conducting social media initiatives on these platforms in breach with these [...]

Why #highered institutions should give infographics a second look

A picture is worth a thousand words. But, what about an infographic? Rumor has they might be worth millions of dollars – which is probably why they have multiplied like crazy for the past few months. A good one can get you featured on Mashable, the Holy Grail of online PR. It can result in [...]

Beloit College video with squirrels gets close to 6,000 YouTube views

There’s something special going on between higher ed and squirrels. If you went to the High Ed Web conference in Cincinnati last October (or just watch the backchannel over Twitter), you might have heard about THE Penn State Squirrel (front and center in this photo taken by Anne Petersen) – quite the party animal. Maybe [...]

Higher Ed Experts Webinars: Email Newsletters, Photo, Video, Live Streaming, Web Content Strategy, WordPress and Redesign

Now that I’m almost done with conference season (4 down -EduComm, eduWeb, High Ed Web & SIM Tech- and 1 to go – CASE conference for publication professionals), it’s time to share the program I designed with my faculty team from Higher Ed Experts for folks working in institutions. As I explained last week at [...]

Higher Ed TV: Not your average library video tour by Juniata College

Last week Rick Stutz, Coordinator of E-Communications at Juniata College, emailed me to share the video tour that was created for his college’s library. This funny 4-minute video piqued my interest, so I decided to find out how it had been done. Rick Stutz, Nathan Wagoner, Director of the Digital Media Studio and John Mumford, [...]

Watch the making of the BYU Library online video to find out how they did it

In my previous post, Chris Garcia from BYU Library Multimedia Team answered a few questions about the YouTube hit his team created, but if you want to see how they did this million-view video (1,357,775 at the time of this writing including 126,150 on mobile devices), just watch this short making of: You can also [...]