Archive for the ‘Marketing Strategy’ Category

Who Said #HigherEd Marketers & Communicators Are Lazy?

June 28th, 2016 Karine Joly 11 Comments

10 years focusing on… your work I’ve spent an unhealthy amount of time looking at your work for the past decade. Not just your work, but the work, projects, campaigns and initiatives of many higher ed marketers and communicators. As the executive director of a professional online school for higher ed digital marketers and communicators, […]

Top 5 Virtual Reality Trends to Watch for #HigherEd

May 5th, 2016 Karine Joly 14 Comments

Trend Watching from The 2016 National Association of Broadcasters Convention If you’ve read my previous post about 360-degree videos in higher education, you might remember the tour from the Werth Family UConn Basketball Champions Center. This video was produced by Bret Eckhardt, Multimedia Manager at the University of Connecticut, I interviewed a few months ago […]

A 360 Overview of #HigherEd 360-Degree Videos

May 3rd, 2016 Karine Joly 20 Comments

A New Age for Higher Ed Videos? As many higher ed marketers and communicators are getting ready for graduation day, I’m posting this extended and unedited version of my UB Column about 360-degree videos I wrote earlier this year and that you might have caught in the March 2016 issue of the magazine. I have […]

Say goodbye to LinkedIn #highered Rankings, don’t get attached to your University Page

April 19th, 2016 Karine Joly 46 Comments

LinkedIn is getting out of the college decision process on May 16 If you’re the adminstrator of your LinkedIn University Page, you’ve just received this email about important updates to Linkedin higher ed features. While the social media platform has decided to launch a brand new app to help students kickstart their career, it will […]

Why should your team attend the 2016 Higher Ed Content Conference? #heco16

April 7th, 2016 Karine Joly 12 Comments

THE Spring Content Strategy Conference If you’ve attended the previous editions, you know that the Higher Ed Content Conference is the perfect event to get all your content strategists, writers and content contributors excited and energized about content just before the summer. I spent the entire day yesterday from 7AM (so, it wouldn’t be too […]

Top 2016 Fishy April Fools’ Day #highered Website Homepages & #hesm Stories

April 1st, 2016 Karine Joly 13 Comments

We can all use a little bit a lightness and creativity, right? Day in, day out, many digital marketers and social media professionals rely on tricks to play with our emotions online — to get our attention, to get us engaged or to get us to buy something. On April Fools’ Day, things are a […]

12 #HigherEd Content Surprises

February 23rd, 2016 Karine Joly 15 Comments

Higher Ed Content: Surprise! While you can plan and strategize as much as possible when it comes to digital content in higher education, you can still get unexpected outcomes. I believe these surprises can teach us all a great deal about how content works in our industry. That’s why I asked the 12 higher ed […]

10 #AMAHigherEd conference sessions to attend in Chicago on Nov 15-18, 2015

November 11th, 2015 Karine Joly 15 Comments

The 2015 Symposium for the Marketing of Higher Education If you’re in charge of marketing at your institution, you probably know that the AMA Symposium or the Marketing of Higher Education is going to take place next week. With more than a thousand attendees, this conference is one of the major events for higher ed […]

12 Surprising Social Media Outcomes for #HigherEd in 2015

November 10th, 2015 Karine Joly 37 Comments

Social media in higher education is always full of surprises – often amazingly good and sometimes pretty bad. Surprises come with the territory, but so does routine with social media work. That’s why I wanted to know the most surprising social media outcome the 12 Higher Ed Social Media Professionals presenting at the 3rd Higher […]

12 #hesm pros explain how they manage social media

November 2nd, 2015 Karine Joly 17 Comments

Social media is 24/7. It never stops. It’s definitely something you HAVE TO manage as any of the 12 Higher Ed Social Media Professionals presenting at the 3rd Higher Ed Social Media Conference (available on-demand). Their days are as busy as yours – ofren with an extra dose of social media. That’s why I asked […]

Social Media ROI in #highered: 12 #hesm pros go on the record

October 28th, 2015 Karine Joly 25 Comments

Between higher education and measurement, it’s always been complicated. Add social media to the mix, and you often get weird reactions and vague comments once the ROI (return on investment) question is raised. Yet, it’s 2015 and it’s time to have a serious conversation about social media measurement in higher education, so maybe we can […]

Missed the #heweb15 conference? Check this selection of slides, posts & resources

October 7th, 2015 Karine Joly 25 Comments

The Big #heweb15 Recap I didn’t make it to the HighEdWeb Conference this year, but I did follow the #heweb15 backchannel on Twitter & read the posts about the conference sessions published by the excellent team of bloggers from LINK, the journal of the HighEdWeb Association. So, here are the slides I was able to […]

Present at the 3rd Higher Ed Social Media Conference: Submit a proposal by Sep 23 #hesm

September 9th, 2015 Karine Joly 9 Comments

In search of great sessions for the 3rd Annual Higher Ed Social Media Conference (Dec 2, 2015) Last year, the 2nd edition of Higher Ed Social Media Conference was a big hit. Hundreds of participants from more than 90 different institutions based in the US, Canada and the UK gathered around big and small screens […]

#PSEWEB 2015 Keynote: Falling in Love (again) with Analytics in #highered [VIDEO + SLIDES]

July 29th, 2015 Karine Joly 4 Comments

Keynote, Analytics, Love, Nicest Audience Ever and… Edith Piaf I’m back at the office after 2 great days attending and speaking at the 2015 edition of the PSEWeb Conference (kind of the Canadian flavor of the HighEdWeb conference) in Montreal. It’s been a blast especially as I got a chance to give a keynote about […]

Periscope in #highered: Campus tours at @MIT and @UWMadison [VIDEOS]

July 23rd, 2015 Karine Joly 16 Comments

In my previous post about Periscope for colleges and universities, I discussed the reasons why it’s probably too early to invest too much time on Periscope, but it’s still important to play with it. Then, I promised I would share 2 interesting examples of smart use of this new platform by institutions of higher education. […]

Periscope for #highered and #hesm, Really? [ANALYSIS]

July 22nd, 2015 Karine Joly 12 Comments

To catch the ball, you got to play — and miss some If you are a digital professional working in higher education, you know that new platforms, websites and shiny objects come and go. You also know that a few stay and become major communication platforms (facebook, twitter, instagram, etc.) — in no time. That’s […]

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