Archive for the ‘Marketing Strategy’ Category

A different take on the #highered website: @UofSC interactive homepages

May 12th, 2015 Karine Joly 30 Comments

‘Tis the “caps and gowns” season on higher ed websites Whether your school still uses a carousel, a big hero photo or even a huge background photo, chances are your web homepage will show some caps and gowns this month. Graduation ceremonies are such an important part of campus life for graduates and their family, […]

Anatomy of the Perfect #highered Email Pitch: @USC #SelfieClass News Release

May 5th, 2015 Karine Joly 8 Comments

Most Email Press Releases S*ck Pitching stories to editors, reporters or bloggers is a difficult art. I know, because, as many news professionals, hundreds of bad examples end up in my email box every month. So, when a press release actually manages to get me to explore the story it pitches, that’s not only an […]

Why should your team attend the 2015 #highered Content Conference? #hec15

April 2nd, 2015 Karine Joly 6 Comments

THE Spring Content Strategy Conference If you’ve attended the previous edition, you know that the Higher Ed Content Conference is the perfect event to get all your content strategists, writers and content contributors excited and energized about content just before the summer. I spent the entire day yesterday from 8:30AM to 7:30PM watching all the […]

Content strategy: 12 useful tips for #highered content professionals

March 23rd, 2015 Karine Joly 27 Comments

It’s easy to create content, right? Get a topic, start typing, add a visual and tada! It’s easy to create some content, but, as you know, creating good, useful content isn’t. It’s part art and part science, because great content requires the right topic, the right audience, the right author, the right format and the […]

SnapChat for #highered: 8 lessons learned from early adopters

March 6th, 2015 Karine Joly 20 Comments

Is SnapChat for every school? Probably not – yet. It’s really too early to know if SnapChat is going to be the next Instagram and catch up for institutions. But, if you read the 6 interviews I published in this series, you’ve probably noticed a recurrent theme. All the professionals I’ve interviewed agree that what […]

SnapChat Early Adopters in #highered: The University of Arizona (@UofA)

March 5th, 2015 Karine Joly 22 Comments

As I explained in the 1st post of this series, SnapChat is really starting to look like a serious contender in the game of communication platforms with college students. Is it time to adopt SnapChat for higher ed institutions? As you know, we can learn a lot from the experience of early adopters of any […]

Want to get your #highered team fired up about content? Register for the #HEC15 conference (April 15)

March 4th, 2015 Karine Joly 10 Comments

Are you in Content Strategy Hell? If you are, you’re in good company with almost everybody else working on digital content in higher education. Think about it. With its different audiences, goals and content authors, there is indeed a special place in content strategy hell for higher education ;-) That’s why presentations on content and […]

SnapChat Early Adopters in #highered: Eastern Kentucky University Admissions (@EKUStories)

March 3rd, 2015 Karine Joly 16 Comments

As I explained in the 1st post of this series, SnapChat is really starting to look like a serious contender in the game of communication platforms with college students. Is it time to adopt SnapChat for higher ed institutions? As you know, we can learn a lot from the experience of early adopters of any […]

SnapChat Early Adopters in #highered: West Virginia University (@WestVirginiaU)

March 2nd, 2015 Karine Joly 15 Comments

As I explained in the 1st post of this series, SnapChat is really starting to look like a serious contender in the game of communication platforms with college students. Is it time to adopt SnapChat for higher ed institutions? As you know, we can learn a lot from the experience of early adopters of any […]

SnapChat Early Adopters in #highered: University of Nebraska-Lincoln (@UNLincoln)

March 1st, 2015 Karine Joly 24 Comments

As I explained in the 1st post of this series, SnapChat is really starting to look like a serious contender in the game of communication platforms with college students. Is it time to adopt SnapChat for higher ed institutions? As you know, we can learn a lot from the experience of early adopters of any […]

SnapChat Early Adopters in #highered: University of New Hampshire (@UofNH)

February 27th, 2015 Karine Joly 19 Comments

As I explained in the 1st post of this series, SnapChat is really starting to look like a serious contender in the game of communication platforms with college students. Is it time to adopt SnapChat for higher ed institutions? As you know, we can learn a lot from the experience of early adopters of any […]

SnapChat Early Adopters in #highered: University of Michigan (@umich)

February 26th, 2015 Karine Joly 30 Comments

With the multiplication (explosion?) of communication platforms used by prospective or current college students, it’s tough – but necessary – to keep up for communication and marketing professionals working in higher education. As I explained in the 1st post of this series, SnapChat is really starting to look like a serious contender in the game. […]

To SnapChat or not to SnapChat in #highered?

February 24th, 2015 Karine Joly 25 Comments

I briefly discussed the topic in a previous post. But, it’s now time to revisit the question with a series on SnapChat and higher education. Is SnapChat the next big thing or a fad for #highered marketing? SnapChat (Wikipedia article) has started to get some real traction over the past year. More and more early […]

10 videos for 10 years of online videos in #highered marketing and communications

February 20th, 2015 Karine Joly 6 Comments

This post is #9 in a series of 10 to celebrate the 10th anniversary of this blog while looking back at the past decade in higher ed digital marketing and communications. 10 years of YouTube and online videos in higher ed Yep, YouTube is actually younger than Facebook – by a year. Now with a […]

Millennials, Generation Z and Getting Ready for Generation A+ in #highered

February 11th, 2015 Karine Joly 14 Comments

This post is #7 in a series of 10 to celebrate the 10th anniversary of this blog while looking back at the past decade in higher ed digital marketing and communications. Millennials, Generation Y or Net Generation No matter how you call them, when they arrived on campus a bit more than 10 years, the […]

Shiny objects, toys and fads in #highered and #hesm marketing

February 9th, 2015 Karine Joly 9 Comments

This post is #5 in a series of 10 to celebrate the 10th anniversary of this blog while looking back at the past decade in higher ed digital marketing and communications. Ever heard about the new shiny object syndrome (NSOS)? If you’ve worked for a few years in marketing, communication, admissions or alumni relations at […]


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