Archive for the ‘Marketing Strategy’ Category

Why your mascot should be on social media: 3 keys to make your biggest fan a #HESM force

November 28th, 2016 Karine Joly 10 Comments

Is your university mascot on social media yet? Bill Zimmerman, social media manager, a College of Communications lecturer at Penn State University AND the voice of his school mascot – the Nittany Lion – on Twitter, is the living proof that it makes a lot of sense for universities. In this post he wrote for […]

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Top Challenges for Higher Ed Social Media Pros #hesm

November 4th, 2016 Karine Joly 9 Comments

“Challenging,” social media in higher education? In higher education, social media can be magic, but it can also be very challenging. As a social media professional, it can be difficult to deal with the challenges of the job. That’s why I asked the 12 higher ed professionals of the 4th Higher Ed Social Media Conference […]

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Top Skills for Higher Ed Social Media Pros #hesm

October 28th, 2016 Karine Joly 13 Comments

What skills are necessary to thrive as a higher ed social media pro? Over the past 5 years the ranks of social media professionals in higher education have dramatically increased. The job didn’t exist 10 years ago and it requires today a delicate balance between a wide array of professional skills. Whether you’re in charge […]

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12 Higher Ed Social Media Success Stories #hesm

October 21st, 2016 Karine Joly 14 Comments

Looking for social media successes to replicate at your school? Because social media for higher education is often more art than science, you will always learn a great deal from what worked at other universities and colleges. That’s why I asked the 12 higher ed professionals of the 4th Higher Ed Social Media Conference to […]

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Present at the 4th Higher Ed Social Media Conference: Submit a proposal by Sep 21 #hesm

September 8th, 2016 Karine Joly 9 Comments

In search of great sessions for the 4th Annual Higher Ed Social Media Conference (Nov 30, 2016) The Higher Ed Social Media Conference has been a big hit with the community since its launch in 2013. Every year, hundreds of participants from about a hundred different institutions based in the US, Canada and the UK […]

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Back-to-School for higher ed marketers: 5 ways to stay relevant in your #highered job

August 25th, 2016 Karine Joly 7 Comments

In higher ed, learning is ALWAYS part of your job Now that most students and faculty members have made it back to campus (or will soon), it’s time for you to think about YOUR back-to-school, right? If you are a communication professional or a marketer working in higher education, you know that learning is always […]

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2016 Students E-Expectations Ruffalo Noel-Levitz Report: Top insights for #highered & #hesm

July 26th, 2016 Karine Joly 11 Comments

The results of the brand new Ruffalo Noel-Levitz report on the E-expectations of college bound seniors and juniors (n=3,117) will officially be released tomorrow in Dallas. But, I managed this year again to get a preview of these results – before anybody else – courtesy of Stephanie Geyer from RNL who will present the results […]

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Who Said #HigherEd Marketers & Communicators Are Lazy?

June 28th, 2016 Karine Joly 10 Comments

10 years focusing on… your work I’ve spent an unhealthy amount of time looking at your work for the past decade. Not just your work, but the work, projects, campaigns and initiatives of many higher ed marketers and communicators. As the executive director of a professional online school for higher ed digital marketers and communicators, […]

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Top 5 Virtual Reality Trends to Watch for #HigherEd

May 5th, 2016 Karine Joly 15 Comments

Trend Watching from The 2016 National Association of Broadcasters Convention If you’ve read my previous post about 360-degree videos in higher education, you might remember the tour from the Werth Family UConn Basketball Champions Center. This video was produced by Bret Eckhardt, Multimedia Manager at the University of Connecticut, I interviewed a few months ago […]

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A 360 Overview of #HigherEd 360-Degree Videos

May 3rd, 2016 Karine Joly 20 Comments

A New Age for Higher Ed Videos? As many higher ed marketers and communicators are getting ready for graduation day, I’m posting this extended and unedited version of my UB Column about 360-degree videos I wrote earlier this year and that you might have caught in the March 2016 issue of the magazine. I have […]

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Say goodbye to LinkedIn #highered Rankings, don’t get attached to your University Page

April 19th, 2016 Karine Joly 46 Comments

LinkedIn is getting out of the college decision process on May 16 If you’re the adminstrator of your LinkedIn University Page, you’ve just received this email about important updates to Linkedin higher ed features. While the social media platform has decided to launch a brand new app to help students kickstart their career, it will […]

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Why should your team attend the 2016 Higher Ed Content Conference? #heco16

April 7th, 2016 Karine Joly 12 Comments

THE Spring Content Strategy Conference If you’ve attended the previous editions, you know that the Higher Ed Content Conference is the perfect event to get all your content strategists, writers and content contributors excited and energized about content just before the summer. I spent the entire day yesterday from 7AM (so, it wouldn’t be too […]

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Top 2016 Fishy April Fools’ Day #highered Website Homepages & #hesm Stories

April 1st, 2016 Karine Joly 13 Comments

We can all use a little bit a lightness and creativity, right? Day in, day out, many digital marketers and social media professionals rely on tricks to play with our emotions online — to get our attention, to get us engaged or to get us to buy something. On April Fools’ Day, things are a […]

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12 #HigherEd Content Surprises

February 23rd, 2016 Karine Joly 16 Comments

Higher Ed Content: Surprise! While you can plan and strategize as much as possible when it comes to digital content in higher education, you can still get unexpected outcomes. I believe these surprises can teach us all a great deal about how content works in our industry. That’s why I asked the 12 higher ed […]

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10 #AMAHigherEd conference sessions to attend in Chicago on Nov 15-18, 2015

November 11th, 2015 Karine Joly 15 Comments

The 2015 Symposium for the Marketing of Higher Education If you’re in charge of marketing at your institution, you probably know that the AMA Symposium or the Marketing of Higher Education is going to take place next week. With more than a thousand attendees, this conference is one of the major events for higher ed […]

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12 Surprising Social Media Outcomes for #HigherEd

November 10th, 2015 Karine Joly 37 Comments

Social media in higher education is always full of surprises – often amazingly good and sometimes pretty bad. Surprises come with the territory, but so does routine with social media work. That’s why I wanted to know the most surprising social media outcome the 12 presenters of the 2015 Higher Ed Social Media Conference experienced. […]

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Working on a Great Holiday Video Card?

Submit your video for consideration for Karine's Selection of Top 2016 Higher Ed Holiday Cards

holiday_selection2016
Submission deadline: December 11, 2016 noon ET