Archive for the ‘Marketing Strategy’ Category

Present at the 2017 #HigherEd Content Conference: Submit a proposal by Feb 15 #hesm

February 7th, 2017 Karine Joly No Comments

Looking for great presentations for the 2017 Higher Ed Content Conference (April 26) Welcoming hundreds of participants from more than 60 different institutions based in the US, Canada and the UK in April 2016, the 3rd edition of the Higher Ed Content Conference was a big success. By popular demand, this online conference focusing only […]

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Why should your team watch the 2017 #highered Analytics Conference? #hea17

February 2nd, 2017 Karine Joly No Comments

Missed the 2017 Higher Ed Analytics Conference? If you’ve attended the previous editions, you know that HEA Conference is to higher ed digital analytics what the Super Bowl is to football – with new and returning players but always a brand new game! We’ve now watched the A-game of the 12 (well, 11 and me […]

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Social media lessons learned from hosting a presidential debate on campus

January 17th, 2017 Karine Joly No Comments

Looking for lessons from the presidential election? Who isn’t, right? :$ Fortunately for us, Mary Jo Stockton, Director of Web and Social Content at Longwood University and a past presenter of the Higher Ed Content Conference (the call for proposals for this year is now open), wants to share with the lessons learned hosting the […]

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Top #highered Holiday Cards – 2016 Edition

December 14th, 2016 Karine Joly 20 Comments

I love holidays cards. So, every year since 2010, I watch lots of them to create a nice little collection for everybody’s viewing pleasure (2010 collection, 2011 collection, 2012 collection, 2013 collection, 2014 collection and 2015 collection.) This year again, I asked the readers of my weekly email newsletter and this blog if they could […]

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Why your mascot should be on social media: 3 keys to make your biggest fan a #HESM force

November 28th, 2016 Karine Joly 10 Comments

Is your university mascot on social media yet? Bill Zimmerman, social media manager, a College of Communications lecturer at Penn State University AND the voice of his school mascot – the Nittany Lion – on Twitter, is the living proof that it makes a lot of sense for universities. In this post he wrote for […]

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Top Challenges for Higher Ed Social Media Pros #hesm

November 4th, 2016 Karine Joly 9 Comments

“Challenging,” social media in higher education? In higher education, social media can be magic, but it can also be very challenging. As a social media professional, it can be difficult to deal with the challenges of the job. That’s why I asked the 12 higher ed professionals of the 4th Higher Ed Social Media Conference […]

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Top Skills for Higher Ed Social Media Pros #hesm

October 28th, 2016 Karine Joly 13 Comments

What skills are necessary to thrive as a higher ed social media pro? Over the past 5 years the ranks of social media professionals in higher education have dramatically increased. The job didn’t exist 10 years ago and it requires today a delicate balance between a wide array of professional skills. Whether you’re in charge […]

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12 Higher Ed Social Media Success Stories #hesm

October 21st, 2016 Karine Joly 14 Comments

Looking for social media successes to replicate at your school? Because social media for higher education is often more art than science, you will always learn a great deal from what worked at other universities and colleges. That’s why I asked the 12 higher ed professionals of the 4th Higher Ed Social Media Conference to […]

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Present at the 4th Higher Ed Social Media Conference: Submit a proposal by Sep 21 #hesm

September 8th, 2016 Karine Joly 9 Comments

In search of great sessions for the 4th Annual Higher Ed Social Media Conference (Nov 30, 2016) The Higher Ed Social Media Conference has been a big hit with the community since its launch in 2013. Every year, hundreds of participants from about a hundred different institutions based in the US, Canada and the UK […]

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Back-to-School for higher ed marketers: 5 ways to stay relevant in your #highered job

August 25th, 2016 Karine Joly 7 Comments

In higher ed, learning is ALWAYS part of your job Now that most students and faculty members have made it back to campus (or will soon), it’s time for you to think about YOUR back-to-school, right? If you are a communication professional or a marketer working in higher education, you know that learning is always […]

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2016 Students E-Expectations Ruffalo Noel-Levitz Report: Top insights for #highered & #hesm

July 26th, 2016 Karine Joly 11 Comments

The results of the brand new Ruffalo Noel-Levitz report on the E-expectations of college bound seniors and juniors (n=3,117) will officially be released tomorrow in Dallas. But, I managed this year again to get a preview of these results – before anybody else – courtesy of Stephanie Geyer from RNL who will present the results […]

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Who Said #HigherEd Marketers & Communicators Are Lazy?

June 28th, 2016 Karine Joly 10 Comments

10 years focusing on… your work I’ve spent an unhealthy amount of time looking at your work for the past decade. Not just your work, but the work, projects, campaigns and initiatives of many higher ed marketers and communicators. As the executive director of a professional online school for higher ed digital marketers and communicators, […]

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Top 5 Virtual Reality Trends to Watch for #HigherEd

May 5th, 2016 Karine Joly 15 Comments

Trend Watching from The 2016 National Association of Broadcasters Convention If you’ve read my previous post about 360-degree videos in higher education, you might remember the tour from the Werth Family UConn Basketball Champions Center. This video was produced by Bret Eckhardt, Multimedia Manager at the University of Connecticut, I interviewed a few months ago […]

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A 360 Overview of #HigherEd 360-Degree Videos

May 3rd, 2016 Karine Joly 20 Comments

A New Age for Higher Ed Videos? As many higher ed marketers and communicators are getting ready for graduation day, I’m posting this extended and unedited version of my UB Column about 360-degree videos I wrote earlier this year and that you might have caught in the March 2016 issue of the magazine. I have […]

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Say goodbye to LinkedIn #highered Rankings, don’t get attached to your University Page

April 19th, 2016 Karine Joly 46 Comments

LinkedIn is getting out of the college decision process on May 16 If you’re the adminstrator of your LinkedIn University Page, you’ve just received this email about important updates to Linkedin higher ed features. While the social media platform has decided to launch a brand new app to help students kickstart their career, it will […]

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Why should your team attend the 2016 Higher Ed Content Conference? #heco16

April 7th, 2016 Karine Joly 12 Comments

THE Spring Content Strategy Conference If you’ve attended the previous editions, you know that the Higher Ed Content Conference is the perfect event to get all your content strategists, writers and content contributors excited and energized about content just before the summer. I spent the entire day yesterday from 7AM (so, it wouldn’t be too […]

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