Archive for the ‘Marketing Strategy’ Category

Has everybody on your team gone to a conference this year? Whether it’s for budget reasons, lack of time or even family matters, it’s not always possible to get everybody to fly across the country to attend one of the great higher ed conferences out there. That’s why I launched – back in 2013 – […]

The 7th Annual Higher Ed Social Media Conference (Dec 4, 2019) The Higher Ed Social Media Conference has been a big hit with the community since its launch in 2013. Every year, several hundred participants working for colleges and universities in the US, Canada and the UK gather around big and small screens to attend […]

Inspiration comes in different forms and shapes. While most higher ed social media professionals often keep a close eye on what early adopters and innovators share on their school’s accounts, our audiences interact with many brands, accounts and campaigns on social media. So, it’s always a good idea to look outside of higher education to […]

It’s been a tough year for Facebook — and for a good number of Facebook page admins working in higher education. While the jury is still out on the real impact of the Facebook algorithm change introduced at the beginning of the year, I have seen several instances of decreased organic reach reported in the […]

THE conference to kick off your summer web projects at your school – no travel budget required! Now that your graduates have graduated and the whirlwind of campus life is slowly calming down, the real Web work is going to start at your school, right? Summer projects FTW! If you’re looking for some inspiration, fresh […]

In higher education, you often have to perform miracles on your websites with limited time and resources. When this happens, your tools can become your best buddies. If tools should never come first, they can definitely help make you things happen. That’s why I asked the 12 higher ed web professionals speaking at the 2018 […]