Archive for the ‘Marketing Strategy’ Category

Top #highered Holiday Cards – 2014 Edition

December 17th, 2014 Karine Joly 66 Comments

I love holidays cards. So, every year since 2010, I watch lots of them to create a nice little collection for everybody’s viewing pleasure (2010 collection, 2011 collection, 2012 collection and 2013 collection.) This year again, I asked the readers of my weekly newsletter if they could send links to their 2014 holidays cards. I […]

Digital Analytics and Social Media Measurement in #highered: Why and how to upgrade your skills in 2015

December 2nd, 2014 Karine Joly 8 Comments

10 years from the basement to the 3rd floor Congratulations, we’ve made it! Digital has finally grown up into a strategic marketing and communication channel in higher education. You’ve seen new staff members join your team and your digital budget increased over the past few years. Higher education digital professionals are now getting a seat […]

SnapChat #hesm Success Story at @MiamiUniversity OH

November 18th, 2014 Karine Joly 36 Comments

While working on the program of the 2nd Higher Ed Social Media Conference (now available on-demand), I had the chance of seeing some very cool social media initiatives – including Kelly Bennett’s work with SnapChat. Kelly Bennett (@KellyABennett), Manager of Social Media and Marketing Strategy at Miami University, Oxford (OH), has used SnapChat for a […]

Using Social Media to Connect with #highered International Students: Lessons Learned & Tips from UCA

November 14th, 2014 Karine Joly 8 Comments

Social rhymes with International While working on the program of the 2nd Higher Ed Social Media Conference (now available on-demand), I had the chance of seeing some very cool social media initiatives – including Jon Stansel’s great work. Jon Stansel (@jsstansel), International Communication Manager at the University of Central Arkansas, has used social media to […]

14 #hesm pros share tips, techniques & tools to manage time and social media

November 10th, 2014 Karine Joly 19 Comments

Social media takes time – a lot of time. It never stops. Managing time is one of the challenges most often mentioned by the 14 Higher Ed Social Media Professionals I interviewed for a previous post who presented at the 2nd Higher Ed Social Media Conference (now available on-demand). Like yours, their day is only […]

Isn’t it time to update @Instagram Community Guidelines about “regramming” photos?

November 7th, 2014 Karine Joly 10 Comments

Do as Instagram says not as Instagram does, really? I recognize it: I have developed an healthy interest for the terms of service (TOS) of social media platforms since I invested 19 hours of my life reading from top to bottom several of them when I was working on a conference presentation last year. Call […]

Get ready for 2015 with the #HigherEd Social Media Online Conference (Dec 3, 2014) #hesm 14

October 28th, 2014 Karine Joly 7 Comments

Has “Conference Santa” forgotten members of your team this year? I know it’s a bit early to talk about Santa while we haven’t even splurged on Halloween candies yet, but I know for a fact that not everybody gets to go to a conference every year. Whether it’s for budget reasons, lack of time or […]

Missed the #heweb14 conference? Check this selection of slides, posts & resources

October 22nd, 2014 Karine Joly 48 Comments

The Big #heweb14 Recap I didn’t make it to the HighEdWeb Conference this year, but I did follow the #heweb14 backchannel on Twitter & read all the posts about the conference sessions published by the excellent team of bloggers from LINK, the journal of the HighEdWeb Association. So, here are the slides I was able […]

Top 3 findings in the #highered Analytics Benchmarking Report (Aug 2014)

October 1st, 2014 Karine Joly 20 Comments

Higher ed web analytics benchmarking & me: a long (love) story Since 2010 I’ve developed an unhealthy interest in anything related to the use of web analytics in higher education (long before we actually launched Higher Ed Experts’ 4-week online course on Web Analytics for Higher Ed) including several surveys on how you use Web […]

Time to use social logins on your #highered websites? #hesm #heweb

September 24th, 2014 Karine Joly 11 Comments

Forgot yor password(s)? Authentication and identification of active campus network users have always been at the core of the IT applications necessary to run a university. If you can’t log in, you can’t get your email, register for your course, pay your bills, etc. You feel helpless. That’s why most institutions have strived to offer […]

Present at the 2014 Higher Ed Social Media Conference: Submit a proposal by Oct 8 #hesm

September 15th, 2014 Karine Joly 4 Comments

Looking for great presentations for the 2014 Higher Ed Social Media Conference (Dec 3, 2014) Welcoming hundreds of participants from more than 80 different institutions based in the US, Canada and the UK last December, the 1st edition of the Higher Ed Social Media Conference was a big success last year. [View the story “Who […]

Back-to-School for #highered pros: 5 ways to stay relevant in your job

August 25th, 2014 Karine Joly 6 Comments

In higher ed, learning is ALWAYS part of your job Now that most students and faculty members have made it back to campus (or will this week), it’s time for you to think about YOUR back-to-school, right? Whether you are a web professional or a social media practitioner working in higher education, you know that […]

Redesigned & Responsive for Back-to-School: 6 new #highered websites

August 21st, 2014 Karine Joly 39 Comments

Redesign Season Summer is the season of special projects in higher education. When students and faculty members leave campus to have fun in the sun, digital professionals are usually hard at work on the big projects that always get pushed back during the academic year. That’s why we usually see a fresh crop of redesigned […]

16 #highered must-attend sessions at #pseweb 2014 in Toronto (July 29-30, 2014)

July 23rd, 2014 Karine Joly 14 Comments

Can you believe it? I can’t make it to the #PSEWeb conference this year even though it’s only 1-hour away (by plane) this year. My parents are in town next week — and since they come from Europe, they have priority. I spent several hours in a plane last year just to attend this conference […]

2014 Students & Parents E-Expectations Noel-Levitz Report: Top 5 insights for #highered & #hesm

July 9th, 2014 Karine Joly 126 Comments

The brand new Noel-Levitz report on the E-expectations of college bound seniors and their parents has been released this morning. I had the opportunity to spend time reviewing it before its official release as Stephanie Geyer from Noel-Levitz emailed me a copy of the final report last week, so YOU get a chance to know […]

Top 10 #highered posts published on (Jan-Jun 2014)

July 3rd, 2014 Karine Joly 2 Comments

Time to catch up on your reading? With the upcoming long holiday weekend, I thought you might have a bit more time to catch up on your reading. I’m sure you have already plenty of options, but do you know what made your higher ed colleagues tick (or click) this year so far? 10 posts […]