Archive for the ‘Marketing Strategy’ Category

Get ready for 2019 with the #HigherEd Social Media Online Conference #hesm

November 5th, 2018 Karine Joly No Comments

Has everybody on your team gone to a conference this year? Whether it’s for budget reasons, lack of time or even family matters, it’s not always possible to get everybody to fly across the country to attend one of the great higher ed conferences out there. That’s why I launched – back in 2013 – […]

  •  
  •  
  •  
  •  
  •  
  •  
  •  

12 Social Media Inspiration Sources for #HESM Professionals

October 23rd, 2018 Karine Joly No Comments

Inspiration comes in different forms and shapes. While most higher ed social media professionals often keep a close eye on what early adopters and innovators share on their school’s accounts, our audiences interact with many brands, accounts and campaigns on social media. So, it’s always a good idea to look outside of higher education to […]

  •  
  •  
  •  
  •  
  •  
  •  
  •  

12 #HigherEd Strategies To Deal with Facebook in 2019 #hesm

October 12th, 2018 Karine Joly No Comments

It’s been a tough year for Facebook — and for a good number of Facebook page admins working in higher education. While the jury is still out on the real impact of the Facebook algorithm change introduced at the beginning of the year, I have seen several instances of decreased organic reach reported in the […]

  •  
  •  
  •  
  •  
  •  
  •  
  •  

Present at the 6th #HigherEd Social Media Conference: Submit a proposal by Sep 19, 2018 #hesm

September 11th, 2018 Karine Joly No Comments

The 6th Annual Higher Ed Social Media Conference (Nov 28, 2018): the only online conference that makes attendees smile! The Higher Ed Social Media Conference has been a big hit with the community since its launch in 2013. Every year, several hundred participants working for colleges and universities in the US, Canada and the UK […]

  •  
  •  
  •  
  •  
  •  
  •  
  •  

Why should your Web team attend the 2018 Higher Ed WEBSITES Conference? [#HEW18 Preview]

May 31st, 2018 Karine Joly No Comments

THE conference to kick off your summer web projects at your school – no travel budget required! Now that your graduates have graduated and the whirlwind of campus life is slowly calming down, the real Web work is going to start at your school, right? Summer projects FTW! If you’re looking for some inspiration, fresh […]

  •  
  •  
  •  
  •  
  •  
  •  
  •  

11 Favorite Tools for #highered Web Pros

May 15th, 2018 Karine Joly No Comments

In higher education, you often have to perform miracles on your websites with limited time and resources. When this happens, your tools can become your best buddies. If tools should never come first, they can definitely help make you things happen. That’s why I asked the 12 higher ed web professionals speaking at the 2018 […]

  •  
  •  
  •  
  •  
  •  
  •  
  •  

Why register your team for the 2018 #HigherEd WEBSITES Conference on June 13?

April 25th, 2018 Karine Joly No Comments

An online conference for the love of Higher Ed WEBSITES! I launched this blog 13 years ago as I was working as a web editor for a college in New Jersey. Back in 2005, social media was just an experiment and blogs were the next big thing. The Web had just started to become read […]

  •  
  •  
  •  
  •  
  •  
  •  
  •  

12 Favorite Content Tools in #HigherEd – 2018 edition

April 17th, 2018 Karine Joly 1 Comment

In a landscape full of great quality content, strategy is everything for higher ed content. If tools should never come first, you always need a few good ones to make things happen with the content your higher education institution needs to create and produce. That’s why I asked the 12 higher ed speakers of the […]

  •  
  •  
  •  
  •  
  •  
  •  
  •  

Why should your team watch the 2018 Higher Ed Content Conference? [#HECO18 Preview]

April 12th, 2018 Karine Joly No Comments

THE Spring Content Strategy Conference is back! If you’ve attended the previous editions, you know that the Higher Ed Content Conference is the perfect event to get all your content strategists, writers and content contributors excited and energized about web, social and digital content just before the summer. I’ve spent the day yesterday – as […]

  •  
  •  
  •  
  •  
  •  
  •  
  •  

Why and how to present at the 2018 #HigherEd WEBSITES Conference

March 27th, 2018 Karine Joly No Comments

Higher ed websites still matter. A lot. Higher ed websites might not look sexy in 2018, but they are still the cornerstone of digital marketing strategies in higher education. With social media platforms changing their playbook when they want to optimize their advertising revenues, throttling more and more of what used to be free organic […]

  •  
  •  
  •  
  •  
  •  
  •  
  •  

12 Takes on measuring #HigherEd content performance

March 22nd, 2018 Karine Joly No Comments

There is no shortage of bad content online. But, there is no scarcity of great quality content either. When there is much more content than available attention and time, measuring the performance of your content is key – even if numbers and words (or pictures!) are not always a match made in heaven. That’s why […]

  •  
  •  
  •  
  •  
  •  
  •  
  •  

Best advice ever on #HigherEd content

March 6th, 2018 Karine Joly No Comments

Content is King. And, it’s a pretty tough ruler. When you have to feed the content beast on the social media accounts or the website of your school, it’s NOT an easy job. So, good advice is always welcome in the higher ed content professional community. :-) That’s why I asked the 12 higher ed […]

  •  
  •  
  •  
  •  
  •  
  •  
  •  

Present at the 2018 #HigherEd Content Conference: Submit a proposal by Feb 14 #hesm

February 6th, 2018 Karine Joly No Comments

Looking for great presentations for the 2018 Higher Ed Content Conference (April 25) Welcoming hundreds of participants from close to 60 different institutions based in the US and Canada in April 2017, the 4th edition of the Higher Ed Content Conference was a big success. This online conference focusing only on content strategy and content […]

  •  
  •  
  •  
  •  
  •  
  •  
  •  

Why watch the 2018 Higher Ed Analytics Conference with your #highered team? #hea18

February 1st, 2018 Karine Joly No Comments

Missed the 2018 Higher Ed Analytics Conference? If you’ve attended any of the 5 previous editions of this conference, you know that the HEA Conference is to higher ed digital analytics what the Super Bowl is to football – with new and returning players but always a brand new game! We saw the A-game of […]

  •  
  •  
  •  
  •  
  •  
  •  
  •  

12 Higher Ed Analytics Roadblocks

January 26th, 2018 Karine Joly No Comments

I’ve spent 8 years researching, evangelizing and designing learning experiences to help higher ed marketers and communicators use the power of digital analytics. Many professionals in the industry have done a lot to advance performance measurement practice. And, yet, despite all these efforts, something seems to prevent universities and colleges from embracing data and analytics […]

  •  
  •  
  •  
  •  
  •  
  •  
  •  

Long-Term Timelapse Videos for Universities

January 17th, 2018 Karine Joly No Comments

Video is a key digital content format for universities and colleges. It’s not easy. It’s not cheap and it requires a good amount of creativity to be successful. That’s why exploring with different techniques is so important. Bret Eckhardt, Multimedia Manager at the University of Connecticut, has recently worked on long-term timelapse videos for his […]

  •  
  •  
  •  
  •  
  •  
  •  
  •