Archive for the ‘Marketing Strategy’ Category

#PSEWEB 2015 Keynote: Falling in Love (again) with Analytics in #highered [VIDEO + SLIDES]

July 29th, 2015 Karine Joly 4 Comments

Keynote, Analytics, Love, Nicest Audience Ever and… Edith Piaf I’m back at the office after 2 great days attending and speaking at the 2015 edition of the PSEWeb Conference (kind of the Canadian flavor of the HighEdWeb conference) in Montreal. It’s been a blast especially as I got a chance to give a keynote about […]

Periscope in #highered: Campus tours at @MIT and @UWMadison [VIDEOS]

July 23rd, 2015 Karine Joly 16 Comments

In my previous post about Periscope for colleges and universities, I discussed the reasons why it’s probably too early to invest too much time on Periscope, but it’s still important to play with it. Then, I promised I would share 2 interesting examples of smart use of this new platform by institutions of higher education. […]

Periscope for #highered and #hesm, Really? [ANALYSIS]

July 22nd, 2015 Karine Joly 12 Comments

To catch the ball, you got to play — and miss some If you are a digital professional working in higher education, you know that new platforms, websites and shiny objects come and go. You also know that a few stay and become major communication platforms (facebook, twitter, instagram, etc.) — in no time. That’s […]

2015 Students E-Expectations Ruffalo Noel-Levitz Report: Top insights for #highered & #hesm

July 1st, 2015 Karine Joly 51 Comments

The results of the brand new Ruffalo Noel-Levitz report on the E-expectations of college bound seniors and juniors (n=3,052) will be officially released next Wednesday in Boston. But, I managed this year again to get a preview of these results – before anybody else – courtesy of Stephanie Geyer from RNL who will present the […]

Gone Digital, Going Strategic: Dawn & Rise of the #highered Digital Pros [SCREENCAST]

June 19th, 2015 Karine Joly 26 Comments

10-year of #highered digital history & career tips in 30 minutes Last Monday I got a chance to give a presentation about the rise of the higher ed digital professionals (web, social media, digital communication and marketing pros) at the UB Tech Conference in Orlando. I’ve spent many hours researching, interviewing 5 great rising digital […]

A different take on the #highered website: @UofSC interactive homepages

May 12th, 2015 Karine Joly 30 Comments

‘Tis the “caps and gowns” season on higher ed websites Whether your school still uses a carousel, a big hero photo or even a huge background photo, chances are your web homepage will show some caps and gowns this month. Graduation ceremonies are such an important part of campus life for graduates and their family, […]

Anatomy of the Perfect #highered Email Pitch: @USC #SelfieClass News Release

May 5th, 2015 Karine Joly 8 Comments

Most Email Press Releases S*ck Pitching stories to editors, reporters or bloggers is a difficult art. I know, because, as many news professionals, hundreds of bad examples end up in my email box every month. So, when a press release actually manages to get me to explore the story it pitches, that’s not only an […]

Why should your team attend the 2015 #highered Content Conference? #hec15

April 2nd, 2015 Karine Joly 6 Comments

THE Spring Content Strategy Conference If you’ve attended the previous edition, you know that the Higher Ed Content Conference is the perfect event to get all your content strategists, writers and content contributors excited and energized about content just before the summer. I spent the entire day yesterday from 8:30AM to 7:30PM watching all the […]

Content strategy: 12 useful tips for #highered content professionals

March 23rd, 2015 Karine Joly 27 Comments

It’s easy to create content, right? Get a topic, start typing, add a visual and tada! It’s easy to create some content, but, as you know, creating good, useful content isn’t. It’s part art and part science, because great content requires the right topic, the right audience, the right author, the right format and the […]

SnapChat for #highered: 8 lessons learned from early adopters

March 6th, 2015 Karine Joly 20 Comments

Is SnapChat for every school? Probably not – yet. It’s really too early to know if SnapChat is going to be the next Instagram and catch up for institutions. But, if you read the 6 interviews I published in this series, you’ve probably noticed a recurrent theme. All the professionals I’ve interviewed agree that what […]

SnapChat Early Adopters in #highered: The University of Arizona (@UofA)

March 5th, 2015 Karine Joly 22 Comments

As I explained in the 1st post of this series, SnapChat is really starting to look like a serious contender in the game of communication platforms with college students. Is it time to adopt SnapChat for higher ed institutions? As you know, we can learn a lot from the experience of early adopters of any […]

Want to get your #highered team fired up about content? Register for the #HEC15 conference (April 15)

March 4th, 2015 Karine Joly 10 Comments

Are you in Content Strategy Hell? If you are, you’re in good company with almost everybody else working on digital content in higher education. Think about it. With its different audiences, goals and content authors, there is indeed a special place in content strategy hell for higher education ;-) That’s why presentations on content and […]

SnapChat Early Adopters in #highered: Eastern Kentucky University Admissions (@EKUStories)

March 3rd, 2015 Karine Joly 16 Comments

As I explained in the 1st post of this series, SnapChat is really starting to look like a serious contender in the game of communication platforms with college students. Is it time to adopt SnapChat for higher ed institutions? As you know, we can learn a lot from the experience of early adopters of any […]

SnapChat Early Adopters in #highered: West Virginia University (@WestVirginiaU)

March 2nd, 2015 Karine Joly 15 Comments

As I explained in the 1st post of this series, SnapChat is really starting to look like a serious contender in the game of communication platforms with college students. Is it time to adopt SnapChat for higher ed institutions? As you know, we can learn a lot from the experience of early adopters of any […]

SnapChat Early Adopters in #highered: University of Nebraska-Lincoln (@UNLincoln)

March 1st, 2015 Karine Joly 24 Comments

As I explained in the 1st post of this series, SnapChat is really starting to look like a serious contender in the game of communication platforms with college students. Is it time to adopt SnapChat for higher ed institutions? As you know, we can learn a lot from the experience of early adopters of any […]

SnapChat Early Adopters in #highered: University of New Hampshire (@UofNH)

February 27th, 2015 Karine Joly 19 Comments

As I explained in the 1st post of this series, SnapChat is really starting to look like a serious contender in the game of communication platforms with college students. Is it time to adopt SnapChat for higher ed institutions? As you know, we can learn a lot from the experience of early adopters of any […]


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