Archive for the ‘Marketing Strategy’ Category

2017 Student & Parent E-Expectations Study: top insights for #highered marketers #heweb17

October 10th, 2017 Karine Joly No Comments

The results of the 2017 E-expectations Survey of college-bound students (n=4,274) and their parents (n=3,530) were released this summer. This research is the result of a collaboration between Ruffalo Noel-Levitz, the National Research Center for College and University Admissions (NRCCUA), CollegeWeekLive and Omniupdate. By giving me early access to the data before the results were […]

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Present at the 5th #HigherEd Social Media Conference: Submit a proposal by Sep 20 #hesm

September 8th, 2017 Karine Joly No Comments

The 5th Annual Higher Ed Social Media Conference (Nov 29, 2017): the only online conference that makes attendees smile! The Higher Ed Social Media Conference has been a big hit with the community since its launch in 2013. Every year, several hundred participants working for colleges and universities in the US, Canada and the UK […]

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How #HigherEd can use Snapchat Spectacles: A Live #HESM Takeover for Commencement at Duke University

July 7th, 2017 Karine Joly No Comments

Snapchat & Spectacles: only shiny new tools? In the 8-week online course on social media marketing for higher ed I teach, I keep asking my students – all higher ed professionals – to think about ways they can use Snapchat to communicate with current college-age students. It’s not because I’m in love with the platform. […]

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How #HigherEd can use Snapchat Custom Stories for social media student takeovers

June 15th, 2017 Karine Joly No Comments

Social media students takeovers: a best practice in higher ed In the 8-week online course on social media marketing for higher ed I teach, I ask my students – all higher ed professionals – to take over the Higher Ed Experts Instagram or Twitter accounts to share a day in their professional life. I’ve added […]

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Reaching for the star… with a tweet and a good #highered story: UT Knoxville and Dolly Parton

May 9th, 2017 Karine Joly No Comments

The Art of social media influencer outreach In my 8-week online course on social media marketing for higher ed, I’ve always emphasized the importance of identifying your social media influencers. Whether they are current students (your social media ambassadors), famous alums, popular faculty members or even regular university employees, influencers can amplify your social media […]

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Why should your team watch the 2017 Higher Ed Content Conference? [STORIFY] #heco17

April 13th, 2017 Karine Joly No Comments

THE Spring Content Strategy Conference If you’ve attended the previous editions, you know that the Higher Ed Content Conference is the perfect event to get all your content strategists, writers and content contributors excited and energized about content just before the summer. We’ve had another great edition last week with many, many practical learning outcomes […]

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12 Favorite Content Tools in #HigherEd

March 31st, 2017 Karine Joly 1 Comment

Content strategy is what will get you where you want to go with your higher ed content. While they should never come first, you’ll need some tools as well to get there. Right? That’s why I asked the 12 higher ed professionals of the 2017 Higher Ed Content Conference to tell us about the favorite […]

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Need help with digital measurement? Get the #HigherEd Digital Marketing Analytics Roadmap (HEDMAR)!

March 16th, 2017 Karine Joly 3 Comments

I’m republishing on this blog the unedited and longer version of my column published in University Business to make sure you don’t miss it: I need your help with my next benchmarking research project about the state of Higher Ed Digital Analytics. Digital Marketing Analytics Process: Are We There Yet? How would you rate the […]

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12 Exciting #HigherEd Content Projects

March 14th, 2017 Karine Joly No Comments

Content projects in higher education come in many shapes and sizes. What worked well at another institution could also work pretty well at yours. No guarantee, but it never hurts to keep up with what’s done at other schools. That’s why I asked the 12 higher ed professionals of the 2017 Higher Ed Content Conference […]

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Present at the 2017 #HigherEd Content Conference: Submit a proposal by Feb 15 #hesm

February 7th, 2017 Karine Joly No Comments

Looking for great presentations for the 2017 Higher Ed Content Conference (April 26) Welcoming hundreds of participants from more than 60 different institutions based in the US, Canada and the UK in April 2016, the 3rd edition of the Higher Ed Content Conference was a big success. By popular demand, this online conference focusing only […]

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Why should your team watch the 2017 #highered Analytics Conference? #hea17

February 2nd, 2017 Karine Joly No Comments

Missed the 2017 Higher Ed Analytics Conference? If you’ve attended the previous editions, you know that HEA Conference is to higher ed digital analytics what the Super Bowl is to football – with new and returning players but always a brand new game! We’ve now watched the A-game of the 12 (well, 11 and me […]

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Social media lessons learned from hosting a presidential debate on campus

January 17th, 2017 Karine Joly No Comments

Looking for lessons from the presidential election? Who isn’t, right? :$ Fortunately for us, Mary Jo Stockton, Director of Web and Social Content at Longwood University and a past presenter of the Higher Ed Content Conference (the call for proposals for this year is now open), wants to share with the lessons learned hosting the […]

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Top #highered Holiday Cards – 2016 Edition

December 14th, 2016 Karine Joly 20 Comments

I love holidays cards. So, every year since 2010, I watch lots of them to create a nice little collection for everybody’s viewing pleasure (2010 collection, 2011 collection, 2012 collection, 2013 collection, 2014 collection and 2015 collection.) This year again, I asked the readers of my weekly email newsletter and this blog if they could […]

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Why your mascot should be on social media: 3 keys to make your biggest fan a #HESM force

November 28th, 2016 Karine Joly 10 Comments

Is your university mascot on social media yet? Bill Zimmerman, social media manager, a College of Communications lecturer at Penn State University AND the voice of his school mascot – the Nittany Lion – on Twitter, is the living proof that it makes a lot of sense for universities. In this post he wrote for […]

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Top Challenges for Higher Ed Social Media Pros #hesm

November 4th, 2016 Karine Joly 9 Comments

“Challenging,” social media in higher education? In higher education, social media can be magic, but it can also be very challenging. As a social media professional, it can be difficult to deal with the challenges of the job. That’s why I asked the 12 higher ed professionals of the 4th Higher Ed Social Media Conference […]

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Top Skills for Higher Ed Social Media Pros #hesm

October 28th, 2016 Karine Joly 13 Comments

What skills are necessary to thrive as a higher ed social media pro? Over the past 5 years the ranks of social media professionals in higher education have dramatically increased. The job didn’t exist 10 years ago and it requires today a delicate balance between a wide array of professional skills. Whether you’re in charge […]

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In charge of social media at your school?

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