Archive for the ‘LinkedIn’ Category

Want to improve your web writing for #highered in 2013? Resolution #5: Write for social sharing [VIDEO]

December 31st, 2012 Karine Joly No Comments

You’ve made it! New Year’s Eve and you’ve got all you need to improve your higher ed web writing in 2013 with this last post of the series. After talking about readibility levels, keywords, editorial calendars and the art of storytelling, Higher Ed Experts Writing Prof, Mike Powers, shares his last very practical tip to [...]

The ultimate social endorsement platform for #highered programs?

December 14th, 2012 Karine Joly No Comments

Universities and colleges have always relied on alums and current students to show prospective students the value of the education to be received. As a result, alums and current students are often invited to help their alma mater by talking to prospective students at special events, profiled on the institutional website or in admissions publications, [...]

Why #highered is NOT there yet with social media marketing

August 9th, 2011 Karine Joly 15 Comments

Last week Kyle James reminded us that the Center for Marketing Research at the University of Massachussets Dartmouth had just published the results of its latest study on social media use in higher ed. With 456 interviews performed from November 2010 to May 2011 among a representative sample of 4-year institutions in the US, the [...]

LinkedIn Products & Services: Great way to promote #highered degrees and programs to adults?

May 12th, 2011 Karine Joly No Comments

LinkedIn has just rolled out a new feature for company pages – and it looks like a great way for universities and colleges to promote their academic programs to the busy and engaged audience of professionals: the elusive yet crucial prospective adult student. With more than 100 million members, LinkedIn has become a giant resume [...]

Top 4 findings on the State of Social Media in #highered

April 19th, 2011 Karine Joly 1 Comment

Everybody wants to know how social media is doing in higher education lately (unless it is how higher ed is doing social media ;-) Slover Linett Strategies Inc., mStoner and CASE have just released the high-level results of their Second Comprehensive Study of Social Media Use by Schools, Colleges and Universities (you can find more [...]

Social Networks: Should you go private or stick with Facebook?

October 12th, 2009 Karine Joly 3 Comments

A frightening and yet interesting thing happened to Rachel Reuben from SUNY New Paltz a few days ago. The Facebook page she created 2 years ago for her university disappeared. Rachel tried everything to get the page back as she explained in a post she wrote last week:Feeling Naked: A Tale of the Disappearing Facebook [...]

7-step plan to Social Media Measurement for Higher Ed Institutions

October 2nd, 2009 Karine Joly 5 Comments

My new UB column is now available in the October issue as well as online: “Social Media Measurement 101: A seven-step plan to set up (and benefit from) a simple social measurement program “ Here are the 7 steps: 1. Define measurable goals for social media activities. 2. Choose key performance indicators (KPIs) carefully. 3. [...]

Facebook and other social networking websites now reach 35% of all online adults

January 16th, 2009 Karine Joly 3 Comments

Our good friends from the Pew Internet and American Life Project have just released a very interesting 17-page report about adults and social networks websites. The big news in this report is the increased interest shown by online adults for Facebook and Co according to the results of two different surveys done in May and [...]

Help Yahoo! get social with your alums and current students and get a chance to win $25,000 for your institution!

November 9th, 2007 Karine Joly 4 Comments

This has been a busy week in the social networking website world. Last Monday, a few days before the launch of the new Facebook features, Yahoo! launched a new social networking website targeted to college students and alums: Kickstart. Scott Gatz, Senior Director of Yahoo’s Advanced Products, manages the Kickstart’s team. Despite a busy week, [...]

Higher Ed Experts Update: The registration deadline for Social Networking Websites Week, the 5-webinar series has been postponed to Thursday September 27, 2007 at 1PM ET.

September 25th, 2007 Karine Joly No Comments

After the registration deadline expired yesterday evening, I received a few emails asking if I could give people a bit more time to register for the October 1-5 webinar series about social networking websites: Social Networking Websites Week – All You Ever Wanted to Know about MySpace, Facebook and Co: October 1-5 2007 Social networking [...]

Trying to find out if/how your institution should use Facebook, MySpace or its own social networking application? Register by Monday for Social Networking Websites Week

September 20th, 2007 Karine Joly 1 Comment

I’ve already posted a couple of times about “Social Networking Websites Week – All You Ever Wanted to Know about MySpace, Facebook and Co,” a 5-webinar series scheduled on October 1, 2, 3, 4 and 5 (with the 50% discount for HEE members, the total price for the webinars is just $250 – more information [...]

Higher Ed Experts: 3 new professional development series – a total of 11 webinars – are open for registration

July 18th, 2007 Karine Joly No Comments

I’ve been working on these 3 new webinar series for a while now, and I hope you’ll find these 3 programs (11 webinars in total) by Higher Ed Experts interesting and useful for you, your team and your institution: Lights, Camera, Action – How to Add Online Videos to Your Marketing Mix September 11, 12, [...]

Get your faculty experts on LinkedIn to increase their chance to get interviewed or featured in articles

July 2nd, 2007 Karine Joly No Comments

A while ago, LinkedIn, the social networking website targeted to professionals, launched a feature allowing members to ask open questions to the members of their network (their direct connections as well as the connections of their connections). On several occasions, I’ve seen questions from reporters or freelancers looking for sources pop up in this section [...]