Archive for the ‘Higher Ed Experts’ Category

Email marketing for #highered: 3 issues to keep in mind

In higher ed, we like to think that we’re special, that what applies to other industries doesn’t work for us. Sometimes it’s the case. Sometimes it isn’t. Higher ed has always had a love-hate relationship with email marketing. We use and abuse it without always understanding its core strengths, limits and associated risks. Greg Rubenstein, [...]

Meet the #hewebFL Conference Keynote: Daniel Ryan, ex-Director of Front-end Development at Obama for America 2012

Helping you learn and grow in your higher ed career – no matter how you do it. As I mentioned a month ago just before the High Ed Web New England conference, Higher Ed Experts has chosen to support the 5 regional conferences this year and help them bring great keynote speakers. Whether or not [...]

“Get your #highered content ready for responsive design” says Sara Wachter-Boettcher, book author & @alistapart editor-in-chief

Sara Wachter-Boettcher to present about Higher Ed Responsive Websites According to the 2013 State of Mobile & Responsive Web in Higher Ed report, 51% of surveyed institutions have already embraced responsive web design techniques as a mobile solution. While responsive websites offer a flexible device-independent solution, they do come with their own set of content [...]

5 real web analytics solutions to #highered problems

Do you know what digital analytics can do for you, your stakeholders, your visitors or your institution? There is so (too?) much you need to know to understand what digital analytics can do… In higher education, we can’t spend days working on analytics, so here is a quick list of 5 practical things that can [...]

The ultimate social endorsement platform for #highered programs?

Universities and colleges have always relied on alums and current students to show prospective students the value of the education to be received. As a result, alums and current students are often invited to help their alma mater by talking to prospective students at special events, profiled on the institutional website or in admissions publications, [...]

Register for your #highered Halloween treat: a FREE presentation of #heweb12 best of conference session by @amandaesque

Working with Faculty and the Web 101 Unless you’ve been living under a rock or burried in a pile of work, you’ve probably heard that Amanda Costello (@amandaesque), Web Content Strategist at the University of Minnesota, won this year’s the “best of conference” award at the heweb12 conference in Milwaukee, WI. Amanda gave her talk,”I [...]

1-1-1 Book Review: Rocket Surgery Made Easy by Steve Krug

You might have heard the news that we are embarking on a comprehensive (responsive) web redesign project of all our digital presence components (this blog, Higher Ed Experts, the job board, Higher Ed Analytics, the Wednesday email newsletter – yep everything). I’m really excited by this project as one of my favorite higher ed designers, [...]

Meet Web Analytics Pros in #highered: Joshua Dodson, Web SEO Analyst at Eastern Kentucky University

If you have any interest in Web Analytics for higher education and haven’t heard about Joshua Dodson yet, you’re probably not a regular reader of this blog ;-) A Google Analytics Certified Professional, Joshua has been teaching our 4-week online course on Web Analytics for higher ed for the past year and, let’s say his [...]

Take a #highered SOOC: Learn more, earn a certificate and move up!

I’m sure you’ve heard about MOOCs over the past 2 months. MOOCs are the latest and hottest things in the world of higher education. And, there hasn’t been a single day this summer without an article, a post or a tweet about the Massive Open Online Courses offered by Coursera, EDx, Udacity or others. I [...]

Top 5 best #highered responsive websites in competition for the 2012 RWD eduStyle Award

Responsive web design has become the new black in higher education over the past few months. So, it shouldn’t be a surprise that the presitigious eduStyle Awards now include a category for responsive websites, category sponsored by Higher Ed Experts (I thought it would make sense since our 4-week online course on RWD for higher [...]

Why should #highered rethink content for responsive web design?

I swear. This is my last post related to responsive web design… for this week :-) In preparation for the Higher Ed Redesign Web Design Summit taking place next week (June 19-21, 2012), I had the pleasure to listen to Sara Wachter-Boettcher, the keynote, yesterday. Sara is one of the leading expert in content for [...]

Why do #highered responsive websites need more “responsible” content?

Sara Wachter-Boettcher, content strategist and author, knows web content inside out. In late February, she wrote an article for A List Apart, Future-Ready Content that has literally reframed the debate about responsive websites and the mobile first approach. Luckily for our industry, the thought-leader she is currently becoming on future-ready content (or why not call [...]

What the Web Analytics for #highered course taught us after 6 months, 5 sessions & 50 students

Exactly 6 months ago – on September 12, 2011 – I welcomed the first class of the Web Analytics for Higher Ed 4-week online course Joshua Dodson and I designed. Today, the students from the 5th session of this course exclusively targeted to people working in universities and colleges are a few days shy from [...]

Responsive Web Design for #highered Course: Student Reviews

I believe in the Responsive Web Design (RWD) approach (don’t worry, among other things in life :-) I’ve published several posts about RWD in the past few months. I focused on RWD in my February column for University Business. I asked Stewart Foss from eduSyle to design a 4-week online course about RWD for our [...]

UPDATED: The 2012 State of the Mobile Web in #highered Survey Report

UPDATE (9:30AM – Feb 21): An important typo in the % of existing mobile solutions was fixed in the report. A few weeks ago I conducted the second survey about the State of Mobile Web in Higher Ed to provide the community with some insights on the mobile web in our industry. The first survey [...]

Responsive Web Design in #highered: One Design to Rule Them All?

My latest University Business column is now available in the February issue as well as online: ” Responsive Web Design in Higher Education: One Design to Rule Them All?” In this column, I make the case for Responsive Web Design in higher ed by sharing some data, examples and tips from early adopters (even the [...]