Archive for the ‘Content Strategy’ Category

12 Successful #HigherEd Videos

April 18th, 2017 Karine Joly No Comments

Video has become a key online format for higher ed institutions. With most social media platforms giving an organic boost to videos uploaded natively, some videos can reach thousands of viewers in no time. But, what does it take to make a successful video? Not easy to know. That’s why I asked the 12 higher […]

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Why should your team watch the 2017 Higher Ed Content Conference? [STORIFY] #heco17

April 13th, 2017 Karine Joly No Comments

THE Spring Content Strategy Conference If you’ve attended the previous editions, you know that the Higher Ed Content Conference is the perfect event to get all your content strategists, writers and content contributors excited and energized about content just before the summer. We’ve had another great edition last week with many, many practical learning outcomes […]

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12 Favorite Content Tools in #HigherEd

March 31st, 2017 Karine Joly 1 Comment

Content strategy is what will get you where you want to go with your higher ed content. While they should never come first, you’ll need some tools as well to get there. Right? That’s why I asked the 12 higher ed professionals of the 2017 Higher Ed Content Conference to tell us about the favorite […]

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12 Exciting #HigherEd Content Projects

March 14th, 2017 Karine Joly No Comments

Content projects in higher education come in many shapes and sizes. What worked well at another institution could also work pretty well at yours. No guarantee, but it never hurts to keep up with what’s done at other schools. That’s why I asked the 12 higher ed professionals of the 2017 Higher Ed Content Conference […]

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Why should your team attend the 2016 Higher Ed Content Conference? #heco16

April 7th, 2016 Karine Joly 12 Comments

THE Spring Content Strategy Conference If you’ve attended the previous editions, you know that the Higher Ed Content Conference is the perfect event to get all your content strategists, writers and content contributors excited and energized about content just before the summer. I spent the entire day yesterday from 7AM (so, it wouldn’t be too […]

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12 Dream Content Ideas for #HigherEd

March 29th, 2016 Karine Joly 21 Comments

Unfortunately, the sky is NEVER the limit in higher education Neither the roof. If you’re lucky, it’s more like the ceiling, but it can be so much lower in some cases. In our industry, we always have to balance quality content with time and budget constraints. Most of you do a fantastic job with the […]

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12 Big Hurdles to Quality Content in #HigherEd

March 16th, 2016 Karine Joly 27 Comments

If only… Creating quality content is hard in higher education. Sometimes, harder than it should be. That’s why I asked the 12 Higher Ed Professionals of the 2016 Higher Ed Content Conference to share with us their biggest hurdle to quality content. Read the 12 big hurdles to quality content your higher ed colleagues have […]

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12 #HigherEd Content Surprises

February 23rd, 2016 Karine Joly 16 Comments

Higher Ed Content: Surprise! While you can plan and strategize as much as possible when it comes to digital content in higher education, you can still get unexpected outcomes. I believe these surprises can teach us all a great deal about how content works in our industry. That’s why I asked the 12 higher ed […]

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Present at the 2016 Higher Ed Content Conference: Submit a proposal by Feb 10 #hesm

February 5th, 2016 Karine Joly 6 Comments

Looking for great presentations for the 2016 Higher Ed Content Conference (April 20) Welcoming hundreds of participants from more than 60 different institutions based in the US, Canada and the UK in April 2015, the 2nd edition of the Higher Ed Content Conference was a big success. By popular demand, this online conference focusing only […]

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Present at the 3rd Higher Ed Social Media Conference: Submit a proposal by Sep 23 #hesm

September 9th, 2015 Karine Joly 9 Comments

In search of great sessions for the 3rd Annual Higher Ed Social Media Conference (Dec 2, 2015) Last year, the 2nd edition of Higher Ed Social Media Conference was a big hit. Hundreds of participants from more than 90 different institutions based in the US, Canada and the UK gathered around big and small screens […]

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A different take on the #highered website: @UofSC interactive homepages

May 12th, 2015 Karine Joly 30 Comments

‘Tis the “caps and gowns” season on higher ed websites Whether your school still uses a carousel, a big hero photo or even a huge background photo, chances are your web homepage will show some caps and gowns this month. Graduation ceremonies are such an important part of campus life for graduates and their family, […]

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Anatomy of the Perfect #highered Email Pitch: @USC #SelfieClass News Release

May 5th, 2015 Karine Joly 8 Comments

Most Email Press Releases S*ck Pitching stories to editors, reporters or bloggers is a difficult art. I know, because, as many news professionals, hundreds of bad examples end up in my email box every month. So, when a press release actually manages to get me to explore the story it pitches, that’s not only an […]

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Why should your team attend the 2015 #highered Content Conference? #hec15

April 2nd, 2015 Karine Joly 6 Comments

THE Spring Content Strategy Conference If you’ve attended the previous edition, you know that the Higher Ed Content Conference is the perfect event to get all your content strategists, writers and content contributors excited and energized about content just before the summer. I spent the entire day yesterday from 8:30AM to 7:30PM watching all the […]

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Content strategy: 12 useful tips for #highered content professionals

March 23rd, 2015 Karine Joly 27 Comments

It’s easy to create content, right? Get a topic, start typing, add a visual and tada! It’s easy to create some content, but, as you know, creating good, useful content isn’t. It’s part art and part science, because great content requires the right topic, the right audience, the right author, the right format and the […]

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The State of #highered digital content and web content strategy in 2015

March 17th, 2015 Karine Joly 17 Comments

Content strategy in higher ed: are we there yet? Over the past few years, web content strategy – spearheaded by Kristina Halvorson’s book, presentations and work – has become a recognized discipline in the digital profession. In higher education, the production and distribution of content is at the core of the institutional mission. There’s no […]

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Present at the 2015 Higher Ed Content Conference: Submit a proposal by Feb 11 #hesm

January 6th, 2015 Karine Joly 6 Comments

Looking for great presentations for the 2015 Higher Ed Content Conference (April 15) Welcoming hundreds of participants from more than 60 different institutions based in the US, Canada, Australia, Barbados and the United Arab Emirates in April 2014, the 1st edition of the Higher Ed Content Conference was a big success last year. By popular […]

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