Archive for the ‘Content Strategy’ Category

A different take on the #highered website: @UofSC interactive homepages

May 12th, 2015 Karine Joly 30 Comments

‘Tis the “caps and gowns” season on higher ed websites Whether your school still uses a carousel, a big hero photo or even a huge background photo, chances are your web homepage will show some caps and gowns this month. Graduation ceremonies are such an important part of campus life for graduates and their family, […]

Anatomy of the Perfect #highered Email Pitch: @USC #SelfieClass News Release

May 5th, 2015 Karine Joly 8 Comments

Most Email Press Releases S*ck Pitching stories to editors, reporters or bloggers is a difficult art. I know, because, as many news professionals, hundreds of bad examples end up in my email box every month. So, when a press release actually manages to get me to explore the story it pitches, that’s not only an […]

Why should your team attend the 2015 #highered Content Conference? #hec15

April 2nd, 2015 Karine Joly 6 Comments

THE Spring Content Strategy Conference If you’ve attended the previous edition, you know that the Higher Ed Content Conference is the perfect event to get all your content strategists, writers and content contributors excited and energized about content just before the summer. I spent the entire day yesterday from 8:30AM to 7:30PM watching all the […]

Content strategy: 12 useful tips for #highered content professionals

March 23rd, 2015 Karine Joly 27 Comments

It’s easy to create content, right? Get a topic, start typing, add a visual and tada! It’s easy to create some content, but, as you know, creating good, useful content isn’t. It’s part art and part science, because great content requires the right topic, the right audience, the right author, the right format and the […]

The State of #highered digital content and web content strategy in 2015

March 17th, 2015 Karine Joly 17 Comments

Content strategy in higher ed: are we there yet? Over the past few years, web content strategy – spearheaded by Kristina Halvorson’s book, presentations and work – has become a recognized discipline in the digital profession. In higher education, the production and distribution of content is at the core of the institutional mission. There’s no […]

Present at the 2015 Higher Ed Content Conference: Submit a proposal by Feb 11 #hesm

January 6th, 2015 Karine Joly 6 Comments

Looking for great presentations for the 2015 Higher Ed Content Conference (April 15) Welcoming hundreds of participants from more than 60 different institutions based in the US, Canada, Australia, Barbados and the United Arab Emirates in April 2014, the 1st edition of the Higher Ed Content Conference was a big success last year. By popular […]

14 #hesm pros share tips, techniques & tools to manage time and social media

November 10th, 2014 Karine Joly 19 Comments

Social media takes time – a lot of time. It never stops. Managing time is one of the challenges most often mentioned by the 14 Higher Ed Social Media Professionals I interviewed for a previous post who presented at the 2nd Higher Ed Social Media Conference (now available on-demand). Like yours, their day is only […]

14 #hesm pros share their biggest work challenges and coping strategies

November 4th, 2014 Karine Joly 15 Comments

Social media is all about the people, especially in higher education where our ultimate mission is to engage our great communities around learning and professional growth. That’s why I’m so excited by the 2nd edition of the Higher Ed Social Media Conference (now available on-demand). It’s been such a fantastic opportunity to work with 15 […]

Meet #hewebMI conference keynote: Scott Kubie on content strategy, dead content & #highered websites

May 21st, 2014 Karine Joly 3 Comments

Helping you learn and grow in your higher ed career – no matter how you do it. That’s Higher Ed Experts’ motto! That’s why I spent my time chasing the latest trends, doing research, developing online programs (conferences & courses) as well as teaching. That’s also the reason why I’ve chosen – this year again […]

Higher Ed Content Voices: Proven strategies to improve digital content from 13 #highered pros

April 15th, 2014 Karine Joly No Comments

Just starting out with Content Strategy? No reason to feel bad about it. Most of us are beginners, anyway :-) Only 3 years ago nobody was talking about content strategy in higher education and the other industries were just warming up to the discipline after the first edition of Content Strategy for the Web by […]

Higher Ed Content Voices: 13 great tips to create better content from #highered pros

April 8th, 2014 Karine Joly No Comments

Got content headaches? Content issues in higher education can be messy: many audiences, many content contributors, many channels and lots of headaches ;-) If you are in charge of defining or implementing content strategy at your university or college, don’t you wish you could pick the brain of other content strategists working in higher ed? […]

Got Content issues? Register your team for the 2014 #highered Content Conference (Apr 30, 2014) #HEC14

March 18th, 2014 Karine Joly No Comments

“What about content?” If you have ever heard this question while planning or discussing a website redesign, a social media campaign or an email marketing program at your school, the 2014 Higher Ed Content Conference is for you, your team — and all your content contributors on campus! With its different audiences, goals and content […]

A big thank you and a question after 9 years of #highered blogging

February 12th, 2014 Karine Joly 7 Comments

I’m going personal (and a bit emotional) today. Wow, I’ve been blogging about web, communications and social media in higher education for 9 years (13 of blogging in total if anybody is keeping scores ;0). I’ve actually been at it long before we talked about social media – yep, it was first called “new media,” […]

Take part in the 1st #HigherEd Content Online Conference: Submit a proposal by Feb 26!

February 11th, 2014 Karine Joly No Comments

To address many requests made after I hosted the Higher Ed Social Media Conference last December and the Higher Ed Analytics Conference last week, I’m happy to announce that Higher Ed Experts will host a new online conference focused on higher ed content, strategy and processes — with YOUR help. Calling all higher ed content […]

Behind-the-Scene: Redesigned #highered Academic Program Pages at @wagnercollege

December 16th, 2013 Karine Joly No Comments

While prospective students have always seen the college experience as much more than the degree they get when they graduate, majors and academic areas of interest are an important part of the decision process for students — and their parents. That’s the reason why I tried to raise awareness around academic program pages earlier this […]

Social Media TOS Tuesday: Can You Repost Followers’ Photos or Videos on Instagram? #hesm #highered

September 10th, 2013 Karine Joly 5 Comments

UPDATE Nov 7, 2014: Isn’t it time to update @Instragram Community Guidelines about “regramming” photos? Social Media TOS Tuesdays? The headline might be a bit lame, but, the goal of this new series of posts isn’t. Over the past few months I’ve taken an unusual (and unhealthy) interest in the terms of service (TOS) of […]


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