Archive for the ‘Content Strategy’ Category

Why should your team attend the 2016 Higher Ed Content Conference? #heco16

April 7th, 2016 Karine Joly 12 Comments

THE Spring Content Strategy Conference If you’ve attended the previous editions, you know that the Higher Ed Content Conference is the perfect event to get all your content strategists, writers and content contributors excited and energized about content just before the summer. I spent the entire day yesterday from 7AM (so, it wouldn’t be too […]

12 Dream Content Ideas for #HigherEd

March 29th, 2016 Karine Joly 20 Comments

Unfortunately, the sky is NEVER the limit in higher education Neither the roof. If you’re lucky, it’s more like the ceiling, but it can be so much lower in some cases. In our industry, we always have to balance quality content with time and budget constraints. Most of you do a fantastic job with the […]

12 Big Hurdles to Quality Content in #HigherEd

March 16th, 2016 Karine Joly 26 Comments

If only… Creating quality content is hard in higher education. Sometimes, harder than it should be. That’s why I asked the 12 Higher Ed Professionals presenting at the 2016 Higher Ed Content Conference to share with us their biggest hurdle to quality content. Read the 12 big hurdles to quality content your higher ed colleagues […]

12 #HigherEd Content Surprises

February 23rd, 2016 Karine Joly 15 Comments

Higher Ed Content: Surprise! While you can plan and strategize as much as possible when it comes to digital content in higher education, you can still get unexpected outcomes. I believe these surprises can teach us all a great deal about how content works in our industry. That’s why I asked the 12 higher ed […]

Present at the 2016 Higher Ed Content Conference: Submit a proposal by Feb 10 #hesm

February 5th, 2016 Karine Joly 6 Comments

Looking for great presentations for the 2016 Higher Ed Content Conference (April 20) Welcoming hundreds of participants from more than 60 different institutions based in the US, Canada and the UK in April 2015, the 2nd edition of the Higher Ed Content Conference was a big success. By popular demand, this online conference focusing only […]

Present at the 3rd Higher Ed Social Media Conference: Submit a proposal by Sep 23 #hesm

September 9th, 2015 Karine Joly 9 Comments

In search of great sessions for the 3rd Annual Higher Ed Social Media Conference (Dec 2, 2015) Last year, the 2nd edition of Higher Ed Social Media Conference was a big hit. Hundreds of participants from more than 90 different institutions based in the US, Canada and the UK gathered around big and small screens […]

A different take on the #highered website: @UofSC interactive homepages

May 12th, 2015 Karine Joly 30 Comments

‘Tis the “caps and gowns” season on higher ed websites Whether your school still uses a carousel, a big hero photo or even a huge background photo, chances are your web homepage will show some caps and gowns this month. Graduation ceremonies are such an important part of campus life for graduates and their family, […]

Anatomy of the Perfect #highered Email Pitch: @USC #SelfieClass News Release

May 5th, 2015 Karine Joly 8 Comments

Most Email Press Releases S*ck Pitching stories to editors, reporters or bloggers is a difficult art. I know, because, as many news professionals, hundreds of bad examples end up in my email box every month. So, when a press release actually manages to get me to explore the story it pitches, that’s not only an […]

Why should your team attend the 2015 #highered Content Conference? #hec15

April 2nd, 2015 Karine Joly 6 Comments

THE Spring Content Strategy Conference If you’ve attended the previous edition, you know that the Higher Ed Content Conference is the perfect event to get all your content strategists, writers and content contributors excited and energized about content just before the summer. I spent the entire day yesterday from 8:30AM to 7:30PM watching all the […]

Content strategy: 12 useful tips for #highered content professionals

March 23rd, 2015 Karine Joly 27 Comments

It’s easy to create content, right? Get a topic, start typing, add a visual and tada! It’s easy to create some content, but, as you know, creating good, useful content isn’t. It’s part art and part science, because great content requires the right topic, the right audience, the right author, the right format and the […]

The State of #highered digital content and web content strategy in 2015

March 17th, 2015 Karine Joly 17 Comments

Content strategy in higher ed: are we there yet? Over the past few years, web content strategy – spearheaded by Kristina Halvorson’s book, presentations and work – has become a recognized discipline in the digital profession. In higher education, the production and distribution of content is at the core of the institutional mission. There’s no […]

Present at the 2015 Higher Ed Content Conference: Submit a proposal by Feb 11 #hesm

January 6th, 2015 Karine Joly 6 Comments

Looking for great presentations for the 2015 Higher Ed Content Conference (April 15) Welcoming hundreds of participants from more than 60 different institutions based in the US, Canada, Australia, Barbados and the United Arab Emirates in April 2014, the 1st edition of the Higher Ed Content Conference was a big success last year. By popular […]

14 #hesm pros share tips, techniques & tools to manage time and social media

November 10th, 2014 Karine Joly 19 Comments

Social media takes time – a lot of time. It never stops. Managing time is one of the challenges most often mentioned by the 14 Higher Ed Social Media Professionals I interviewed for a previous post who presented at the 2nd Higher Ed Social Media Conference (now available on-demand). Like yours, their day is only […]

14 #hesm pros share their biggest work challenges and coping strategies

November 4th, 2014 Karine Joly 15 Comments

Social media is all about the people, especially in higher education where our ultimate mission is to engage our great communities around learning and professional growth. That’s why I’m so excited by the 2nd edition of the Higher Ed Social Media Conference (now available on-demand). It’s been such a fantastic opportunity to work with 15 […]

Meet #hewebMI conference keynote: Scott Kubie on content strategy, dead content & #highered websites

May 21st, 2014 Karine Joly 3 Comments

Helping you learn and grow in your higher ed career – no matter how you do it. That’s Higher Ed Experts’ motto! That’s why I spent my time chasing the latest trends, doing research, developing online programs (conferences & courses) as well as teaching. That’s also the reason why I’ve chosen – this year again […]

Higher Ed Content Voices: Proven strategies to improve digital content from 13 #highered pros

April 15th, 2014 Karine Joly No Comments

Just starting out with Content Strategy? No reason to feel bad about it. Most of us are beginners, anyway :-) Only 3 years ago nobody was talking about content strategy in higher education and the other industries were just warming up to the discipline after the first edition of Content Strategy for the Web by […]


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