Archive for the ‘Content Strategy’ Category

Student Voice: It’s all about (public) relations by Gillian Richard

The little story behind this guest blog post Gillian Richard is a student at The University of Alabama and a member of their PRSSA chapter. She is also a member of Platform Magazine, an online, student-run publication at UA. Last but not least, she is incredibly patient and has fantastic professional communication skills. Gillian pitched [...]

Help to make the case for a #highered responsive website

If you don’t have a responsive website yet and you’re reading this post, chances are you are working on it or are convinced this is the way to go with your higher ed website. However, some of you might work for institutions where the pros and cons of responsive websites are still debated. Well, fire [...]

“Get your #highered content ready for responsive design” says Sara Wachter-Boettcher, book author & @alistapart editor-in-chief

Sara Wachter-Boettcher to present about Higher Ed Responsive Websites According to the 2013 State of Mobile & Responsive Web in Higher Ed report, 51% of surveyed institutions have already embraced responsive web design techniques as a mobile solution. While responsive websites offer a flexible device-independent solution, they do come with their own set of content [...]

5 #highered academic program pages that work

As I explained in a previous post, I truly believe academic program web pages matter more than ever and should be designed as the product pages they are for our industry. The importance of these web pages has been widely recognized when it comes to adult and online students, but academic program pages are also [...]

Not Your Regular #highered Annual Report: Michigan State Goes Real-Time and Social

Do you remember your school’s last annual report? Unless you spent countless hours working on it for several months, chances are you didn’t read or even open it. The annual report (or the President’s report depending on how it’s called at your institution) is a very important staple of the advancement toolkit in higher education. [...]

7 digital trends that will shape 2013 in #highered

Did you know that I’ve been writing the Internet Technologies column for University Business for 7 years? This is from this perspective that I wrote back in December my column for the January issue of the magazine, a column looking at what’s to come for the New Year. This article, Digital and Web in Higher [...]

1-1-1 Book Review: Content Everywhere by Sara Wachter-Boettcher

Looking for a good and inspiring read for the holidays to kick start 2013 before it even starts? I’ve got the perfect book for you, my higher ed friend: Content Everywhere by Sara Wachter-Boettcher. I’ve had the pleasure to work with Sara last June for the Higher Ed Responsive Web Design Summit. She talked about [...]

Register for your #highered Halloween treat: a FREE presentation of #heweb12 best of conference session by @amandaesque

Working with Faculty and the Web 101 Unless you’ve been living under a rock or burried in a pile of work, you’ve probably heard that Amanda Costello (@amandaesque), Web Content Strategist at the University of Minnesota, won this year’s the “best of conference” award at the heweb12 conference in Milwaukee, WI. Amanda gave her talk,”I [...]

2 more reasons why the responsive web design approach makes sense for #highered [STUDY]

If you are somehow a regular reader of this blog (collegewebeditor.com in case you’re reading this in your RSS Reader or on another aggregator ;0), you know that I’ve become a strong proponent of the responsive web design approach for higher education over the past year. I know, I know: if I’m such a strong [...]

The end of online writing in #highered?

My latest University Business column is now available in the September issue as well as online: “The End of Online Writing?” In this column, I present some of the disruptive digital trends currently at play: The rise of the attention economy Mobile first and foremost Multiple connected devices The visual Web Over the past 3 [...]

Why should #highered rethink content for responsive web design?

I swear. This is my last post related to responsive web design… for this week :-) In preparation for the Higher Ed Redesign Web Design Summit taking place next week (June 19-21, 2012), I had the pleasure to listen to Sara Wachter-Boettcher, the keynote, yesterday. Sara is one of the leading expert in content for [...]

Why do #highered responsive websites need more “responsible” content?

Sara Wachter-Boettcher, content strategist and author, knows web content inside out. In late February, she wrote an article for A List Apart, Future-Ready Content that has literally reframed the debate about responsive websites and the mobile first approach. Luckily for our industry, the thought-leader she is currently becoming on future-ready content (or why not call [...]

#highered Mobile Solutions: Hitting or Missing the Admissions Target?

That’s a question I’ve been working on for a few weeks, ever since the latest Noel-Levitz report (PDF) on the mobile behaviors and expectations of prospective students finally provided us with some hard data on the most valuable pieces of content for this target audience. In a follow-up post arguing for an Admission-First approach for [...]

What #highered pros should learn this year: Share your 2012 Learning Resolutions!

I’ve already said (and written) it many times: one of the things I love the most in higher education is the fact that we can (and have the duty to) learn all the time. No matter how the learning happens, it is always nurtured, welcomed and valued in our small community (and, I know, it [...]

Time to Get Strategic With Content in #highered

My latest University Business column is now available in the November/December issue as well as online: “Time to Get Strategic With Content” In this column, I explain why content strategy is worth the time and how to get started. I also share a few examples of content strategy in action in universities and colleges – [...]

A new #highered skin job (not a redesign) for UF homepage

Did you get a chance to check out UF new homepage yet (scroll down for the screenshots)? It launched at the beginning of this week as announced in the news story published last week by the university. According to the story, this isn’t a web redesign per se as the project only covered the visual [...]