Archive for the ‘Book Reviews’ Category

1-1-1 Book Review: The Paradox of Choice: Why More is Less by Barry Schwartz

May 15th, 2013 Karine Joly No Comments

Do you feel sometimes overwhelmed by all the objectives, the data, the platforms, the options and even the mere possibilities in your daily work? I have to admit: I do. And, chances are you do too according to “The enemy of clarity,” a post Andrew Careaga wrote earlier this week. We live in a world […]

1-1-1 Book Review: Lean In: Women, Work, and the Will to Lead by Sheryl Sandberg

April 5th, 2013 Karine Joly 11 Comments

I read my fair share of books about digital marketing, web design, content strategy, social media, business and communication. If a non-fiction book doesn’t fall into these pre-defined reading buckets, it usually won’t cross my path. But, it’s been impossible to ignore Sheryl Sandberg’s book, Lean In: Women, Work, and the Will to Lead, since […]

1-1-1 Book Review: Social Works edited by Michael Stoner

February 25th, 2013 Karine Joly 2 Comments

Can “Social Works” work for teaching social media marketing too? I’ve been teaching online courses about social media marketing campaigns for the past 2 years. I designed and authored the capstone graduate course on social media marketing campaigns for Southern New Hampshire University MBA in social media in 2011. After teaching a few sessions for […]

1-1-1 Book Review: Content Everywhere by Sara Wachter-Boettcher

December 12th, 2012 Karine Joly 1 Comment

Looking for a good and inspiring read for the holidays to kick start 2013 before it even starts? I’ve got the perfect book for you, my higher ed friend: Content Everywhere by Sara Wachter-Boettcher. I’ve had the pleasure to work with Sara last June for the Higher Ed Responsive Web Design Summit. She talked about […]

1-1-1 Book Review: Rocket Surgery Made Easy by Steve Krug

September 13th, 2012 Karine Joly 1 Comment

You might have heard the news that we are embarking on a comprehensive (responsive) web redesign project of all our digital presence components (this blog, Higher Ed Experts, the job board, Higher Ed Analytics, the Wednesday email newsletter – yep everything). I’m really excited by this project as one of my favorite higher ed designers, […]

1-1-1 Book Review: The Information Diet – A Case for Conscious Consumption by Clay A. Johnson

August 14th, 2012 Karine Joly No Comments

I’ve been on a quest for the past few months, a quest to find my focus back and avoid drowning in the sea of information I have to process to do my job. A few years ago, I made the choice to focus on a very specific niche: web, marketing and communications in higher education […]

1-1-1 Book Review: 18 Minutes: Find Your Focus, Master Distraction, and Get the Right Things Done by Peter Bregman

May 30th, 2012 Karine Joly 6 Comments

Blogging is like exercise for me. If I can make it part of my daily routine, I will find the time for a 30- to 60-minute session very easily. However, if I skip one or two sessions, it can get very tough to get back to it. Case in point: it’s been almost a month […]

1-1-1 Book Review: The Art of The Pitch by Peter Coughter

March 14th, 2012 Karine Joly No Comments

A few weeks ago I received in the mail a review copy of The Art of The Pitch: Persuasion and Presentation Skills that Win Business by Peter Coughter. Since I’m getting back on the conference circuit this year after taking a year off, I thought reading this book could help me get my inner presenter […]

1-1-1 Book Review: Social Media Metrics by Jim Sterne

May 19th, 2011 Karine Joly 2 Comments

I read Social Media Metrics: How to Measure and Optimize Your Marketing Investment by Jim Sterne in January as I was researching and writing my graduate course on social media marketing campaigns for SNHU. And in case you’re wondering, I ended up choosing this book along with Clout: The Art and Science of Influential Web […]

1-1-1 Book Review: The Elements of Content Strategy by Erin Kissane

May 4th, 2011 Karine Joly 2 Comments

I read The Elements of Content Strategy by Erin Kissane in March, actually just the day after it was published. I first heard about it at the master class about content strategy in higher ed Kristina Halvorson presented for Higher Ed Experts in February. She was raving about the book and I thought it might […]

1-1-1 Book Review: Content Rules by Ann Handley & CC Chapman

April 7th, 2011 Karine Joly 2 Comments

I read Content Rules by CC Chapman and Ann Handley earlier this year as I was working on the graduate course on social media marketing campaigns I designed for SNHU. This book is a great primer on why content has become central to any online marketing efforts and how you can jump into content marketing. […]

1-1-1 Express Book Review: Beginning WordPress 3 by Stephanie Leary

February 17th, 2011 Karine Joly 1 Comment

It’s been awhile since I wanted to review Stephanie Leary’s book about WordPress 3.0. I bought the Kindle version last October while I was getting ready to present a WordPress session at the CASE Conference for Publications Professionals. I’ve been using WordPress for the past 6 years. I started this blog with WP 1.2 in […]

1-1-1 Express Book Review: Clout, the Art and Science of Influential Web Content by Colleen Jones

February 8th, 2011 Karine Joly 6 Comments

The plan for my next 1-1-1 Express Book Review was to review Kristina Halvorson’s “Content Strategy for the Web,” but Tim Nekritz did such a good job in his review that I’ll just skip it and go straight to the next book on my list: Clout by Colleen Jones. I first heard about this book […]

1-1-1 Express Book Review: “the facebook marketing book” by Dan and Alison Zarrella

January 21st, 2011 Karine Joly No Comments

It’s been awhile since my last 1-1-1 Express Book Review (see what it is in this post). Not that I stopped reading books all together, but something else always came in the way of writing these reviews. Anyway, I’m back at it. O’Reilly’s PR person sent me a pitch about the facebook marketing book by […]

1-1-1 Express Book Review: The eduStyle Guide to Usable Higher Ed Homepage Design by Stewart, Cody and Andy Foss

March 6th, 2009 Karine Joly 2 Comments

First, let me start with a disclaimer: I’ve just received and browsed my electronic review copy of The eduStyle Guide to Usable Higher Ed Homepage Design (email arrived a bit before 6AM this morning). I knew it was supposed to be released any day now, but I had no clue when it would hit my […]

1-1-1 Express Book Review – “Presentation Zen: Simple Ideas on Presentation Design and Delivery” by Garr Reynolds

June 9th, 2008 Karine Joly 5 Comments

A quick look at the calendar of Higher Ed Conferences and Events I maintain, and you know it’s conference time. Most of you will get a chance in the next few weeks to attend a conference, and listen to dozens of presentations and panel discussions. As you might know if you’re a regular reader, I’ll […]