Archive for the ‘Analytics Heads’ Category

The next big thing(s) for #highered Analytics in 2014

January 16th, 2014 Karine Joly No Comments

It’s amazing how data and digital analytics have become a crucial part of the big picture in higher education — and elsewhere. Yet, it’s just the beginning. According to many in the digital analytics industry, 2014 will be the year where marketers embrace and unleash the power of data – big or small. While I’ve […]

5 real web analytics solutions to #highered problems

January 29th, 2013 Karine Joly No Comments

Do you know what digital analytics can do for you, your stakeholders, your visitors or your institution? There is so (too?) much you need to know to understand what digital analytics can do… In higher education, we can’t spend days working on analytics, so here is a quick list of 5 practical things that can […]

Take part in the 1st #highered web analytics conference: Submit a proposal by Nov 30!

November 13th, 2012 Karine Joly 1 Comment

Calling all higher ed web analytics friends to the rescue   Do you log in your Google Analytics account more than once in a blue moon? Do you have a few GA goals set up in the said account? Do you smile (or cry, sing or even jump) when you hear “KPIs,” “advanced segments” or […]

Meet Web Analytics Pros in #highered: Colleen Clark, Web Marketing Analyst at Ithaca College, NY

October 18th, 2012 Karine Joly 1 Comment

Ithaca College belongs to the small yet growing minority of higher ed institutions that have decided to put their money where it counts the most. They have hired people to unlock insights from analytics to make sure their decisions are based on data and not on guesses, hunches or opinions. As I explained in my […]

Meet Web Analytics Pros in #highered: Joshua Dodson, Web SEO Analyst at Eastern Kentucky University

August 31st, 2012 Karine Joly No Comments

If you have any interest in Web Analytics for higher education and haven’t heard about Joshua Dodson yet, you’re probably not a regular reader of this blog ;-) A Google Analytics Certified Professional, Joshua has been teaching our 4-week online course on Web Analytics for higher ed for the past year and, let’s say his […]

Meet Web Analytics Pros in #highered: Alan Etkin, Web Analytics Manager at BCIT

August 7th, 2012 Karine Joly 2 Comments

Last Tuesday during my eduWeb presentation on the 2012 State of Social Media and Web Analytics in Higher Ed, I explained that while 87% of higher ed professionals spend less than 5 hours per week working on web analytics (including 60% that don’t spend any time at all), a few institutions are starting to create […]

Visually Speaking: The 2012 State of Social Media and Web Analytics in #highered #eduweb12

July 31st, 2012 Karine Joly 1 Comment

I’m presenting today at the eduWeb conference about a topic dear to my heart (I know: I’m weird): the state of online analytics in higher education. While I’ve already shared the results of this survey in a PDF report, this is the first time I’m publishing a more visual take on it (my presentation slides) […]

Meet Web Analytics Pros in #highered: Tim Schneider, Digital Analytics Manager at the University of Alberta

July 16th, 2012 Karine Joly 4 Comments

According to the 2012 State of Social Media and Web Analytics in Higher Ed, 87% of higher ed professionals spend less than 5 hours per week working on web analytics (actually 60% don’t spend any time at all). While the needle has been moving very slowly in the right direction on the web analytics meter […]