Archive for the ‘Advertising’ Category

Is Instagram the new #hesm campus press release platform in #highered?

May 28th, 2013 Karine Joly 2 Comments

Hashtags FTW Ah, the power of hashtags… They made Twitter by allowing total strangers with common interests to connect on the 140-character social media platform. Instagram and Pinterest have used them since day 1, LinkedIn has adopted them and it looks like Facebook should be next. In higher ed, they were front and center in [...]

Beyond the boring #highered ad banner: Augmented reality done right by Simpson College

March 25th, 2013 Karine Joly 4 Comments

Augmented Reality is catching… finally! Augmented Reality isn’t a new concept – even when it comes to higher ed marketing. I still remember when Brad J. Ward mentioned an Australian institution that used AR in its application… about 3 years ago. Augmented reality is not new, but I bet it’s going to go mainstream pretty [...]

5 real web analytics solutions to #highered problems

January 29th, 2013 Karine Joly No Comments

Do you know what digital analytics can do for you, your stakeholders, your visitors or your institution? There is so (too?) much you need to know to understand what digital analytics can do… In higher education, we can’t spend days working on analytics, so here is a quick list of 5 practical things that can [...]

7 digital trends that will shape 2013 in #highered

January 14th, 2013 Karine Joly 1 Comment

Did you know that I’ve been writing the Internet Technologies column for University Business for 7 years? This is from this perspective that I wrote back in December my column for the January issue of the magazine, a column looking at what’s to come for the New Year. This article, Digital and Web in Higher [...]

Digital advertising in #highered: Strategy, tactics and results at UW-Waukesha

November 9th, 2012 Karine Joly No Comments

While I was doing research for my latest UB column about digital advertising in higher education, I interviewed some great higher ed pros who have used digital advertising to promote their institution or programs. After publishing Rachel Reuben’s and Nancy Prater’s interviews, I’m sharing today the last interview of this short series. Liz Gross, Director [...]

Digital advertising in #highered: Strategy, tactics and results at Ball State’s online branch

November 7th, 2012 Karine Joly No Comments

While I was doing research for my latest UB column about digital advertising in higher education, I interviewed some great higher ed pros who have used digital advertising to promote their institution or programs. After publishing Rachel Reuben’s interview, I’m sharing today the interview done with Nancy Prater, Director of Marketing and Communications at Ball [...]

Digital advertising in #highered: Strategy, tactics and results at Ithaca College

November 5th, 2012 Karine Joly 5 Comments

While I was doing research for my latest UB column about digital advertising in higher education, I interviewed a few great professionals working in institutions. As usual, only a fraction of what was mentioned in these interviews ended up in the final article. Yet, everything was really interesting (I only get 1400 words for each [...]

The New #highered Digital Advertising Order: Does it make sense to pay to play on Facebook?

November 2nd, 2012 Karine Joly 3 Comments

My latest University Business column is now available in the November issue as well as online: “The New Digital Advertising Order: Using online advertising to reach target audiences” This column is a primer about the new trends at work in digital advertising, a primer that can help you explain this new digital order to decision [...]