Author Archive

Win a free pass for the eduWeb conference featuring Jeff Selingo, @chronicle editor-at-large

We’ve got a winner! UPDATE June 12, 2013 7AM: And, the winner of the free conference pass is… Steve from Lynchburg College, VA. In the unlikely event Steve cannot get the rest of the expenses covered to attend the eduWeb conference once I notified him, I will draw another name for the free conference pass. [...]

Meet the #hewebWEST Conference Keynote: Tony Dunn, author of Tales of Redesign Land

Helping you learn and grow in your higher ed career – no matter how you do it As you might have noticed (heard or read) if you followed the High Ed Web New England or Florida conferences, Higher Ed Experts has chosen to support the 5 regional conferences organized by the High Ed Web Professional [...]

Why take an online course from Higher Ed Experts? Watch your #highered colleague tell you [3-min VIDEO]

Alums know best There is nothing like a successful alum to show prospective students and their parents the value of an education at your institution. That’s why I want to share the opinions of some of your higher ed colleagues who took our courses – especially those who took more than one. Last week, we [...]

Is Instagram the new #hesm campus press release platform in #highered?

Hashtags FTW Ah, the power of hashtags… They made Twitter by allowing total strangers with common interests to connect on the 140-character social media platform. Instagram and Pinterest have used them since day 1, LinkedIn has adopted them and it looks like Facebook should be next. In higher ed, they were front and center in [...]

Gamification for #highered: fad or future?

Do you need to worry about Gamification? If you’ve been working for a few years in higher education, you’ve seen your fair share of fads. So, when something new pops up on your radar, the first thing you need to do is to try to figure out if it’s just fad or if there is [...]

How to learn critical skills to make a difference in your #highered job?

Why ask? Because, it’s the top reason why the most engaged higher ed web and marketing professionals have become de-facto life-long learners. Earlier this month, I sent a survey on professional training to 785 Higher Ed Experts active members, the top 25% most engaged members when it comes to professional development. The survey was conducted [...]

Student Voice: It’s all about (public) relations by Gillian Richard

The little story behind this guest blog post Gillian Richard is a student at The University of Alabama and a member of their PRSSA chapter. She is also a member of Platform Magazine, an online, student-run publication at UA. Last but not least, she is incredibly patient and has fantastic professional communication skills. Gillian pitched [...]

1-1-1 Book Review: The Paradox of Choice: Why More is Less by Barry Schwartz

Do you feel sometimes overwhelmed by all the objectives, the data, the platforms, the options and even the mere possibilities in your daily work? I have to admit: I do. And, chances are you do too according to “The enemy of clarity,” a post Andrew Careaga wrote earlier this week. We live in a world [...]

Email marketing for #highered: 3 issues to keep in mind

In higher ed, we like to think that we’re special, that what applies to other industries doesn’t work for us. Sometimes it’s the case. Sometimes it isn’t. Higher ed has always had a love-hate relationship with email marketing. We use and abuse it without always understanding its core strengths, limits and associated risks. Greg Rubenstein, [...]

Help to make the case for a #highered responsive website

If you don’t have a responsive website yet and you’re reading this post, chances are you are working on it or are convinced this is the way to go with your higher ed website. However, some of you might work for institutions where the pros and cons of responsive websites are still debated. Well, fire [...]

Meet the #hewebFL Conference Keynote: Daniel Ryan, ex-Director of Front-end Development at Obama for America 2012

Helping you learn and grow in your higher ed career – no matter how you do it. As I mentioned a month ago just before the High Ed Web New England conference, Higher Ed Experts has chosen to support the 5 regional conferences this year and help them bring great keynote speakers. Whether or not [...]

“Get your #highered content ready for responsive design” says Sara Wachter-Boettcher, book author & @alistapart editor-in-chief

Sara Wachter-Boettcher to present about Higher Ed Responsive Websites According to the 2013 State of Mobile & Responsive Web in Higher Ed report, 51% of surveyed institutions have already embraced responsive web design techniques as a mobile solution. While responsive websites offer a flexible device-independent solution, they do come with their own set of content [...]

The 2013 State of Mobile & Responsive Web in #highered [FULL REPORT]

How higher ed is doing with the mobile & responsive web? This is the question that the 3rd edition of the State of the Mobile and Responsive Web in Higher Ed survey report answers in a 12-page document – including results and charts. This open and independent research work is supported by Higher Ed Experts [...]

Responsive web design has become the top mobile solution for #highered [SURVEY]

The State of the Mobile & Responsive Web in Higher Ed Survey As I explained in my post about mobile and web traffic increasing shares on university and college websites last week, the analysis of the survey results on the 2013 State of Web and Responsive Web in Higher Ed is now completed. The 12-page [...]

1-1-1 Book Review: Lean In: Women, Work, and the Will to Lead by Sheryl Sandberg

I read my fair share of books about digital marketing, web design, content strategy, social media, business and communication. If a non-fiction book doesn’t fall into these pre-defined reading buckets, it usually won’t cross my path. But, it’s been impossible to ignore Sheryl Sandberg’s book, Lean In: Women, Work, and the Will to Lead, since [...]

Mobile and tablet web traffic shares on the rise in #highered [REPORT]

The State of the Mobile & Responsive Web in Higher Ed Survey I’ve finally analyzed the results of the 2013 State of Web and Responsive Web in Higher Ed Survey. The 3rd edition of this yearly survey was completed from January 8, 2013 to February 15, 2013 by 174 professionals working mainly in the marketing, [...]