2017 Student & Parent E-Expectations Study: top insights for #highered marketers #heweb17

October 10th, 2017 Karine Joly No Comments

The results of the 2017 E-expectations Survey of college-bound students (n=4,274) and their parents (n=3,530) were released this summer.

This research is the result of a collaboration between Ruffalo Noel-Levitz, the National Research Center for College and University Admissions (NRCCUA), CollegeWeekLive and Omniupdate.

By giving me early access to the data before the results were released to the public, Stephanie Geyer from Ruffalo Noel-Levitz let me spend quality time (close to 50 hours over 2 months) with this data.

Stephanie Geyer's session on E-ExpectationsStephanie shared top findings in her presentation at the 2017 HighEdWeb Conference in Hartford, CT.

If you didn’t get a chance to attend the session, check out the 7-Part series on the 2017 E-Expectations Study I published in July 2017 on the Higher Ed Experts Blog. You’ll find more than 40 annotated charts to help you visualize some of the top findings of this research.

7-Part Analysis of the digital expectations of prospective students (seniors, juniors & sophomores) and their parents

This research always provides very interesting insights on the preferences of college-bound high school students when it comes to the college admission process and marketing channels that click with prospective students – and their parents this year.

The results are based on an online survey conducted in April 2017.

This online survey was distributed via email to a representative list of college-bound students provided by the National Research Center for College and University Admissions (NRCCUA).

Top Insights on Email & Text for Higher Ed from the 2017 Student E-Expectations Survey

Top Insights on Email and Text for Higher Ed from the 2017 Parent E-Expectations Survey

Top Insights on Search Engine Optimization and online advertising for Higher Ed from the 2017 Student E-Expectations Survey

Top Insights on Search Engine Optimization and online advertising for Higher Ed from the 2017 Parent E-Expectations Survey

Top Higher Ed Websites Insights from the 2017 Student & Parent E-Expectations Survey

Top Insights on  Social Media for Higher Ed from the 2017 Student E-Expectations Survey

Top Insights on Social Media for Higher Ed from the 2017 Parent E-Expectations Survey

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