9 slidedecks + 1 video from the #eduweb12 conference in Boston #highered

August 3rd, 2012 Karine Joly 1 Comment

I attended the eduWeb conference earlier this week in Boston. I got a chance to meet many of you, talk to new folks and exchange great ideas.

While I was able to take away a lot, I also had to keep up with work which prevented me from attending some of the sessions that were on my list.

So, big thanks to all the speakers who shared their slides (I wasn’t able to find a few presentations that were on my original list, but I’ll make sure to update this page if I find them online). Whether you attended the conference or not, the following are definitely worth browsing.

This is a 9+1 list because I’m also adding the video that won the conference contest.
Kudos to Francis Rizzo from Hofstra University for putting this little production together between sessions. I don’t know about you, but I see real talent and a sharp eye there. Aren’t we all looking for [more] power at these conferences — and in our industry?

Threads of change in Marketing CommunicationsChoose your own adventure marketing mashup
Rachel Reuben, Associate Vice President for Marketing Communications, Ithaca College

Story Strategy 101: Roadmap to sharing your core brand stories in a way that brings measurable actions
Julie Campbell, Online Communication Director, Taylor University – here’s some context from a blog post written by Julie

Use Responsive Design to Future Proof Your Websites and Web Applications
Brett Pollak, Director, Campus Web Office, and Emily Deere, Exec. Dir., IT Applications, UC San Diego

The 2012 State of Web and Social Media Analytics in Higher Ed
Karine Joly, Executive Director, Higher Ed Experts

Becoming Mobile-Friendly: Small Investment, Big Profits
Tatjana Salcedo, Web Strategist, University of Vermont

Crowdsourcing Your Brand Campaign
Gene Begin, Digital Marketing Director and Sarah Sykora, Chief Marketing Officer, Babson College

E-Expectations 2012: What high school juniors and seniors expect from the Web, e-mail, social media, and live conversations
Stephanie Geyer, Web Strategy Services Associate Vice President, Noel Levitz and Lance Merker,
President, OmniUpdate

Craft a Successful Facebook Ad Campaign
Karen Buck, Vice President, Zehno Cross Media Communications and Rob Kerr, the AVP, Interactive Marketing, Bowdoin College

Brand Building on Facebook WITHOUT the Fan Page
Amy Mengel, Head of Marketing and Research, readMedia

One Response

  1. [...] Content will be responsive as well: According to Colleen Jones, principal consultant at Content Science, who presented the conference’s closing keynote, “one in five high school students drop a university or college from their consideration list because of a bad content experience”. Website content quality is more important than just the site’s look or feel. Here is her presentation to find out more about what to do to create compelling content for your site. Note that story-telling was another key theme of the conference. This approach has been spreading throughout marketing circles and is naturally hitting higher ed. Here is a link to a great conference all about how to keep students interested through story telling. [...]

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