Archive for September, 2010
While nothing will ever replace campus visits for prospective students, online tours have become a sought-after web feature in the early college selection process. Unfortunately most of the solutions out there don't come cheap - and can be very, very expensive - especially if you want to embed some interactivity in your online campus tour. The interactive campus tour designed and produced by Mallory Wood, assistant director of marketing at Saint Michael's College (as well as a young alum), proves that it doesn't have to be that way. It's actually possible to come up with a nice online interactive tour on a dime...
Read MoreIn my Tuesday newsletter this week, there was a call for a chance to win a free High Ed Web Conference registration (not subscribed yet? Subscribe now so you don't miss another opportunity to win cool stuff) The conference is sold out, so I got a good number of entries. What's funny is that the winner went beyond the usual "count-me-in" email, he gave a top 10 reasons for wanting to go to the #heweb10 conference including a short video spoof of the Old Spice commercial: 10. About to begin a massive Wordpress transition. Need guidance and insight. 9. Most likely location for...
Read MoreA few institutions have used Twitter to broadcast text updates to mobile phones (I remember writing in one of my UB columns about Allegheny College distributing this way updates about orientation). However, this is the first time I've heard of a university marrying the old and the new by broadcasting updates from its Twiter account to a digital billboard on a highway as John Strubel, Director of Integrated Marketing at CSU, announced a few days ago in an email: "Charleston Southern University is the first business and only athletic program in the Charleston, South Carolina market to incorporate live in-game...
Read MoreOur little world of higher ed has finally its cable TV talk show - except it's not on cable TV and it's pretty good. It looks like Seth Odell (who works at UCLA and blogs at As Media Change) did it. After weeks of preparation Seth has launched a great new project: Higher Ed Live, a 30-minute live streaming show scheduled on Sundays at 7PM ET. While I didn't managed to watch the show live, I caught the archived version this morning. Tim Nekritz from SUNY Oswego was the inaugural guest and did a great job sharing news and resources about Facebook Places,...
Read MoreMy latest University Business column is now available in the September issue as well as online: "The State of Online Analytics in Higher Ed: Survey confirms need for web and social media analytics revolution" In this column, I'm reporting and commenting the main results of the survey about the state of online analytics in higher education, a survey I conducted last May. If you're trying to convince your boss or your team that using Web Analytics should be at the top of your priority list, this University Business column should help. The State of Online Analytics in Higher Ed In this column I also...
Read MoreLast week Rick Stutz, Coordinator of E-Communications at Juniata College, emailed me to share the video tour that was created for his college's library. This funny 4-minute video piqued my interest, so I decided to find out how it had been done. Rick Stutz, Nathan Wagoner, Director of the Digital Media Studio and John Mumford, Library Director (who stars in the video) answered collectively my questions by email. 1) Can you tell us a bit more on how this video was produced? The idea started with a simple insight: a 'tour' of a building like...
Read MoreThe online version of Illumination, a magazine published by the University of Missouri, won both best online magazine eduStyle awards (judged and People's choice) this year. As a judge for this category, I was really impressed by the quality of its design and the great use of multimedia. That's why I contacted Illumination's designer, Joshua Hughes, multimedia specialist at the Office of Research, to find out how this little gem was put together. As you will see in this email interview, greatness comes with a price: time, work and talent. Illumination Magazine, Research at the University of Missouri - Spring...
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