Archive for July, 2010
Have you heard about the news yet? The Higher Ed Analytics Revolution has officially started! In the session I presented today at the eduWeb conference, I've finally got a chance to explain my plans for this revolution. I want to help you change the way marketing decisions are made at your institution - most of the time they are based on hunches, guesses or opinions while it's now possible to adopt a more data-driven approach with the help of Online Analytics. Earlier today I shared my 7-step plan to develop a web analytics process. Technology wasn't very cooperative this afternoon in Chicago...
Read MoreI've just arrived at the DoubleTree Hotel in Chicago for eduWeb. My last eduWeb was in 2008: I met great folks, gave the closing keynote and... it took me 2 days to make it back home from Atlantic City due to flight delays in Philly :-) The conference starts this Monday (tomorrow) with a few workshops in the morning followed by the keynote, Brand ArchiTECHture: Building Your Brand on the Web & Managing to Make it Thrive, presented by Terry Flannery from American University. My session is scheduled just after the keynote (well after a short break so they can prepare the...
Read MoreSoutheast Missouri State University launched its mobile website in January this year. When I heard the news I was very pleased because a team from SEMO had attended the Going Mobile Webinar Series in October 2009. A few months ago Thomas Marrone, Web Design & Support Manager at SEMO Marketing & University Relations emailed me to share the news (and say thanks). At that time, I asked him a few questions about the whole project. Things have been so busy for those past few months that this email interview got stuck in my "draft post" pile. With the next Going Mobile...
Read MoreI started to write about the mobile web in higher education about a year ago (The ABC of Mobile Marketing for my University Business column), but I know I'll be writing more and more about it in the coming months (and not because of the August 4 "Going Mobile" webinar series by Higher Ed Experts). You might have noticed yourself that several sessions and workshops about the topic have been popping up this year at higher ed conferences. So, it sounds like we have finally passed the very-early-adopter phase with more and more institutions starting to cater to their mobile web...
Read MoreIn my previous post, Chris Garcia from BYU Library Multimedia Team answered a few questions about the YouTube hit his team created, but if you want to see how they did this million-view video (1,357,775 at the time of this writing including 126,150 on mobile devices), just watch this short making of: You can also learn more about the team on the blog they created: New Spice
Mike Richwalksy from HighEdWebTech has been keeping track of interesting videos produced by institutions for some time now. So, when I saw he posted about a higher ed parody of the big social media hit video campaign, Old Spice, I checked out the video right away. Believe it or not, but I had been so busy those past few days with work, danah boyd's master class and a zillion other things that I hadn't had chance yet to watch the Old Spice video before this morning. I knew it was a hit because of all the chatter on Twitter, but I...
Read MoreThe good folks of Noel-Levitz have just released their E-Expectations 2010 Report presenting the results of their latest survey of 1,005 college-bound high school students. This 12-page report is full of really great findings that should help you fine tune your student recruitment strategy. So, make sure you download the PDF file who is made available to the public for free. Here are a few things of interest (there are more, so make sure you read the report): While many (including yours truly) have been announcing the death of print marketing, this report seems to indicate that paper isn't dead for high school...
Read MoreI know this is a very long title for a short post, but what I can say... Last week Fortune released its list of the smartest people in tech in several categories. Dr danah boyd, who will present an online master class about the social media practices of young adults this Thursday for Higher Ed Experts, was nominated the smartest academic in Tech. The smartest people in tech - Smartest Academic: danah boyd - FORTUNE So, this online master class is your chance to listen to the smartest academic in tech this week. Registration are open until tomorrow (July 13) end...
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