With all the current buzz around the professional use of Twitter, Facebook or YouTube in admissions, alum offices or institutions at large, it’s hard to believe that social media has been around in higher ed for 5 years or so.
While MySpace isn’t the talk of the (campus) town anymore, it played an important role – a few years ago – in this social media tsunami. At that time, danah boyd was already studying and researching these websites — and her work made me think about the possibilities for admissions marketing practices back in February 2006. More recently, I shared on this blog my comments about a paper she co-authored about retweeting practices.
Fast forward to 2010. Social media isn’t optional anymore to engage our constituents and Dr. boyd is one of the most sought-after experts on the social media practices of young adults – presenting around the world about the topic.
That’s why I’ve been on Cloud 9 (haven’t you noticed? ;-) since she accepted last December my invitation to present this summer a Master Class about her latest research. While danah boyd is scheduled to speak at several conferences in the next few months (including CASE Summit for Advancement in New York), this online lecture followed by a Q&A is a unique opportunity to get ALL your team members and colleagues on campus to learn how young adults truly use social media and how higher ed institutions should engage them.
Scheduled on July 15, 2010 at 1PM ET (with the recording available for a full-year as part of the registration fee), this 1-hour online event is the perfect occasion to help your team (and all the other offices on campus) understand how younger constituents (prospective and current students as well as young alumni) use social media and make sure no time is wasted with social marketing tactics missing the mark.
Gather a large group in front of a screen with an LCD projector in a big conference room and make this Master Class a professional development event on campus!
Register at www.higheredexperts.com/socialmedia by July 5, 2010, but hurry up as only 80 virtual seats are available for this event and they are expected to fill up very quickly.
