Archive for February, 2010
Even if you just have a mild interest in Web Analytics, I'm pretty sure you've heard about Avinash Kaushik, the evangelist, guru and author who has taken this dark hard core discipline in the beautiful art of measuring results. Avinash's second book about the topic, Web Analytics 2.0, was published 4 months ago. I've recently gotten my copy, and as I'm currently working my way through this great book, I think it makes the perfect combo with our upcoming webinar series, Analytics 360. This series including a pre-recorded session and 2 live webinars will be presented early next month by Shelby...
Read MoreYou might have already heard about this YouTube video as several higher ed bloggers (mstonerblog, The Old College Try and edustir among others) and twitterers have mentioned it this week. President's Day at Macalester College is a 5-minute online video featuring President Brian Rosenberg. Not your traditional college president video at all. This online video is a humorous insider's tour of Macalester College where the president does all sort of things to showcase the school and its spirit. Take the time to watch it now if you haven't yet. Released on President's Day - just 4 days ago, the video has more than...
Read MoreA few weeks before the "That's I chose Yale" video was released, two admissions officers from the University of Delaware launched another musical into the wild, Reading Season. Their video struck a chord in admissions offices across the country even though it was just a side project for both admissions officers. When I interviewed Avi Amon about his video back in December, he hinted that there might be other videos created as part of a recruitment push at the University of Delaware. Avi contacted me a few days ago to let me know about his new project: creating a full-length admissions video including...
Read MoreI know you are now all asked to do a lot more with less money, time and staff members. I bet you are close to reaching the point where something got to give. You have probably realized that you cannot keep running to try to do everything - I did. So, how do you decide which initiatives are worth your personal/staff time and your budget money? With the help of a data-driven state of mind: you need to stop playing catch up, define your strategy for 3 to 12 months, take the time to set up proper tracking, measure the results of your...
Read MoreCan you believe it? It's been 5 years (here's my first post), 5 years where I witnessed and chronicled amazing changes in web, marketing and PR in higher education. So, here are 5 little known facts about collegewebeditor.com: It's a millionaire with 1,010,801 spam comments caught by Akismet (BTW, would you be my Valentine, Dear Akismet? - I still remember the days where you didn't exist, and I had to check every single little check box in front of spam comments. Took about 15 to 20 minutes per day). It has always been powered by WordPress - another love story of mine -...
Read MoreMy latest UB column is now available in the February issue as well as online: "Websites Gone Mobile: More institutions exploring—and succeeding with—mobile web" In this column written last December (so many new mobile websites have been launched since then - I'll post even more examples in the coming days), I provide a few examples of mobile websites developed by higher ed institutions - including West Virginia University's mobile website developed in 19 days by Dave Olsen - along with some traffic data. Websites Gone Mobile BTW, if you are a University Business reader who has just discovered collegewebeditor.com, welcome! Don’t forget to...
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