Archive for August, 2009
Yep, you've read correctly. It's not a typo. Web Services professional technologist Dave Olsen managed to develop the mobile version of his institution's website in 19 days thanks to a lot of hard work and Mobile MIT, the platform developed for its own use and made available earlier this year for free by MIT. Launched today along with an iPhone application developed separately by a WVU student, the mobile version allows users to search the WVU directory, stream WVU radio station U92, browse a campus events calendar, get University news and sports updates and link to WVU’s You Tube channel. You can check...
Read MoreLast week, Andrew Careaga, director of communications at Missouri S&T, shared on his blog a really great video his team had developed to be played at convocation at the request of the alum association. Didn't get a chance to watch the video? Take 4 minutes to watch a really cool take on 140 years of history at Missouri S&T: This video was the result of the hard work of Mindy Limback (who wrote the script) and Tom Shipley, Mr. Video Production at Missouri S&T. Tom was nice enough to answer a few questions about how this video was produced, so you can...
Read MoreDon't know if you've noticed but YouTube released about a month ago a new feature available by default for all the videos it hosts (unless you disable it): Data and Statistics. As explained on the YouTube Help Center's section about Data and Statistics, this new feature is meant to "show you what factors are driving the video viewcounts on the site" and can be used to better understand how other videos became popular and learn how to grow your own audience and increase the popularity of your uploads. When available, Statistics and Data can actually tell you a lot about how...
Read MoreIf you read this blog, there is no doubt you know how important online videos have become in the higher ed marketing and communication mix. With YouTube, iTunes and others, your target audiences have come to expect to be able to watch news and interesting things happening at your institution. Anybody can now upload a video to YouTube (even from a mobile phone) or Facebook, but what does it take to create better and more viral videos? Moreover, as most universities and colleges (especially public ones) need to make sure their web content complies with the American Disability Act (ADA), what...
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