The ABCs of Mobile Marketing for Higher Education

July 27th, 2009 Karine Joly 1 Comment

My fifth UB column for 2009 is now available in the July/August issue as well as online: “The ABCs of Mobile Marketing: Words to know in exploring this new frontier in higher education marketing”

I added a QR code to the column, but it got resized at printing time – which made it impossible to be properly decoded (a real shortcoming of the technology, BTW) by the QR code reader on my iTouch . This is why I’m adding it below if you want to test the technology.


The QR code above points to the page featuring online resources mentioned in this column about mobile technology, a web page that you can also find by visiting

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