The ABCs of Mobile Marketing for Higher Education

July 27, 2009 |  by  |  Marketing Strategy, Mobile, Publications, Technology, University Business - Special  |  Share

My fifth UB column for 2009 is now available in the July/August issue as well as online: “The ABCs of Mobile Marketing: Words to know in exploring this new frontier in higher education marketing”

http://universitybusiness.com/viewarticle.aspx?articleid=1358

The ABCs of Mobile Marketing

I added a QR code to the column, but it got resized at printing time – which made it impossible to be properly decoded (a real shortcoming of the technology, BTW) by the QR code reader on my iTouch . This is why I’m adding it below if you want to test the technology.

ubarticle_qrcode

The QR code above points to the page featuring online resources mentioned in this column about mobile technology, a web page that you can also find by visiting www.higheredexperts.com/mobile.

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