Archive for July, 2009
Duke University has done it again. With "Office Hours," a new series in partnership with Ustream launched today at noon ET, the institution has found another great way to showcase the expertise of its faculty. The idea - put a professor in front of the camera for an informal Q&A with the university community and Ustream viewers - looked interesting on paper (well, I mean on the web) when I saw the announcement yesterday on Duke Today. Ariely to Launch ‘Online Office Hours’ Series Friday at Noon That's why I was in front of my screen today at noon ET to see if its...
Read MoreLately, the higher ed community has been taken by the Twitter storm. I've heard and read a lot about the importance to add Twitter to the communication mix with students, alums and other target audiences. While I'm a big fan and a daily user of Twitter (you can follow me @karinejoly), I'm still not sold on the rapidly spreading idea that it should be a priority to set up a "Twitter plan" for an institution. If your institution has done everything else, I guess it does make sense to go for the extra credit. However, if your website is a...
Read MoreI love conferences. Unfortunately, I can't go to all of them - especially when they take place in Europe. So do most of you, I bet. That's why I really enjoyed watching earlier this morning the live stream of the keynote given by Professor Derek Law (University of Strathclyde) at the IWMW 2009 conference held until July 30 at the University of Essex in the UK: Headlights on Dark Roads Headlights on Dark RoadsView more presentations from Iwmw Iwmw. IWMW is THE web conference in the UK. The organizers have done a great job at integrating social media and video streaming to...
Read MoreMy fifth UB column for 2009 is now available in the July/August issue as well as online: "The ABCs of Mobile Marketing: Words to know in exploring this new frontier in higher education marketing" The ABCs of Mobile Marketing I added a QR code to the column, but it got resized at printing time - which made it impossible to be properly decoded (a real shortcoming of the technology, BTW) by the QR code reader on my iTouch . This is why I'm adding it below if you want to test the technology. The QR code above points to the page featuring...
Read MoreAs reported on the Chronicle's blog, Campus Wired, the giant of online course management system, Blackboard, has announced yesterday at its user conference BBWorld its acquisition of the start-up Terriblyclever Design LLC specialized in mobile application development and behind the MobilEdu suite. Blackboard paid about $4 million for this small company started by students from Standford. In May this year, while I was working on my upcoming column about mobile marketing for University Business, I had the opportunity to ask a few questions to one of the co-founders of Terriblyclever Design, Kayvon Beykpour. 1) Before launching your business, you were students....
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