Comments on: Higher Ed TV: 2 minutes and 21 seconds to justify the cost of an Ivy League education by Dartmouth

By: Skip Shannon

Skip Shannon — Thu, 09 Jul 2009 15:53:37 +0000

GREAT VIDEO !!!
Can I down load a copy to share with colleagues….

By: Karlyn

Karlyn — Wed, 24 Jun 2009 19:31:35 +0000

@Stew I will not take any credit for creating this lol…it was primarily done by our brilliant director of communications and our brilliant art director….I had a very peripheral role in the project.

By: Stew

Stew — Wed, 24 Jun 2009 02:21:41 +0000

Wow, Karlyn! You created that? It’s gorgeous! Congrats!

By: Christian

Christian — Tue, 23 Jun 2009 21:03:18 +0000

I’m going to send this to everyone here in Admissions. I’ll think they’ll enjoy it.

By: Steve

Steve — Tue, 23 Jun 2009 15:21:51 +0000

My hunch is this video will not change many opinions. Anytime an organization does a communication piece that effectively says “Let me tell you why your opinion is wrong,” it is starting off on the wrong foot. And if all you use are facts and figures to bolster your point, you haven’t reached into the audience’s emotional core, where opinions are formed.

I applaud the effort to frankly address the “value proposition.” But I think you make your point better by telling stories from the student point of view. What was it like to be in a small class taught by a professor who wrote the book? How did it impact your life? How much value does the current student or graduate place on their education? What is the point of view of the student who got financial aid? What does a donor say?

By: Ken

Ken — Tue, 16 Jun 2009 18:03:16 +0000

Love the video production. Like the premise – I have never thought that college’s should have a business model or adopt the language (ROI etc.) But it wouldn’t sell me on a $45K X 4 tuition bill – then again, at 17, i was not in your target demographic…

By: Drew

Drew — Tue, 16 Jun 2009 13:31:42 +0000

wow. compelling. Great way to make a movie out of one compelling quotation.

By: Karlyn

Karlyn — Tue, 16 Jun 2009 13:07:17 +0000

I definitely will. It’s part of our June marketing program, so it’ll be a few weeks yet before we really see the fruits of it.

By: Karine Joly

Karine Joly — Tue, 16 Jun 2009 12:41:21 +0000

You’re welcome, Karlyn.
This is really a great video. I’m wondering how target audiences will react. Hope you can keep us posted.

By: Karlyn Morissette

Karlyn Morissette — Tue, 16 Jun 2009 10:43:48 +0000

Thank you for your kind words Karine!