Archive for February, 2009
As you probably know if you've been reading this blog for a bit, I maintain a Google calendar of higher ed events and conferences where I keep track of anything interesting for web and marketing teams. It's a useful tool, but sometimes a good old post does the trick as well - especially when it highlights deadlines for registration, call for proposals and other interesting information like registration fees. 2009 CUPRAP Annual Spring Professional Development Conference - March 11-13, 2009 Mainly targeted to the higher ed PR and communications professionals of Pennsylvania, this conference takes place in the Hershey (yes, like the chocolates)...
Read MoreI don't plan to make the contest the only topic I'll blog about in the next few weeks, but I think it's important at this stage to give you an update about a few questions that were asked (even if you're not an edu blogger yourself - you should share the information with the ones you know, they deserve a chance to win some cash). So, here's a quick FAQ post about the 2009 Edu Blogger Scholarship Contest: 1) I am not a blogger, why should I care? This contest is open to all edu bloggers - that would also include your student...
Read MoreActually, it's even better than this as I'm talking about 3 different scholarships: The 2009 Edu Blogger Scholarship worth US $1,500 2 Lucky Edu Blogger Scholarships worth US $500 each Do I have your attention now? Hopefully, I do. With 4 years of higher ed blogging under my belt, I know how demanding (and most of the time financially little rewarding) it can be to maintain a great edu blog. That's one of the reasons I came up with the "Edu Blogger Scholarship Contest" idea when I was contacted (and hired) by the folks from Online College to help them create some online buzz...
Read MoreToday, I'm celebrating a big anniversary (what can I tell you, I'm just another vain blogger ;-) as collegewebeditor.com turns 4 years old. Yep. 4 years. What a journey since my first post written on WordPress 1.2! The blog has now more than 1,400 RSS subscribers, 600 or so newsletter readers, around 10,000 monthly visitors - depending on the months - and definitely a life of its own. So, thank you all for browsing, reading, bookmarking and forwarding my posts. As you can see, I decided to throw in a fresh new look to celebrate this milestone (and if you're reading this...
Read MoreWhether it's for the website, your social media initiatives or your email campaign, measurement and return on investment (ROI) have never been as important as they are today in higher education -- for a good reason: Shrinking budgets call for a better (re)allocation of your resources (money, staff and time). While anybody can (think you can't? yes, you can) set up Google Analytics on a website, making sense of all the collected data is actually a science and an art at the same time. But, it doesn't take a 4-year degree to make sense of this data IF you get a chance...
Read MoreThis is the third installment of my new series dedicated to vendor deals and other bargains to help you survive and thrive with tighter budgets. After a very interesting offer to send up to 10,000 email per month for free for institutions with non-profit status and a discount on a conference fee for the next Xpert Summit taking place in Las Vegas later this month, I'm writing about an offer to try a new blogging hosted service based on WordPress MU and especially customized to the needs of students blogging program: MyCollegeBlogger. Created by Tom Williams' company, Innogage, MyCollegeBlogger looks like a...
Read MoreI have no clue when this new feature was implemented by YouTube, but it's now possible to embed a YouTube channel on any web page, but just grabbing a piece of code (as you would with any YouTube videos or playlists). Here's a quick visual demo of the 2 steps using Duke University's YouTube channel as an example: Step #1: Locate and grab the "embed this channel" code Step #2: Paste the code on your web page (or blog post) and here's the result:
Lin Larson on 
Julie on 