My second UB column for 2009 is now available in the February issue as well as online (featured on the homepage of University Business today): “More with Less: 7 Ways to Survive the Budget Crunch”
Here are the 7 ways/tips in a condensed form:
- Look more closely at your print publication budget
- Embrace (free) social media to reach your target audiences
- Try new performance-based advertising channels
- Fine-tune email marketing initiatives to supercharge their ROI
- Say “good bye” to new web servers and “hello” to on-demand cloud computing
- Don’t discard the DIY approach
- Watch out for team morale by focusing on budget-friendly professional development alternatives including next week’s 2-webinar series “Saving Big” for which you can still register until this Friday
By the way, if you are a University Business reader who has just discovered collegewebeditor.com, welcome! Don’t forget to subscribe to this blog via RSS or email.
Related posts:
- 5 ways to find and recruit student bloggers for your admission-sponsored blogs… without a budget
- How are IT leaders doing more with less in higher education
- Special UB column on how to survive a website redesign: 5 tips from Ben Riseling, Web Operations Manager at Duke University
- Special UB column on how to survive a website redesign: 5 tips from Michael L. Dame, Director of Web Communications at Virginia Tech
- Special UB column on how to survive a website redesign: 5 tips from Lisa Cameron-Norfleet, Program Manager Developer Relations at Cornell University
shane on 
