My second UB column for 2009 is now available in the February issue as well as online (featured on the homepage of University Business today): “More with Less: 7 Ways to Survive the Budget Crunch”

Here are the 7 ways/tips in a condensed form:

1. Look more closely at your print publication budget
2. Embrace (free) social media to reach your target audiences
3. Try new performance-based advertising channels
4. Fine-tune email marketing initiatives to supercharge their ROI
5. Say “good bye” to new web servers and “hello” to on-demand cloud computing
6. Don’t discard the DIY approach
7. Watch out for team morale by focusing on budget-friendly professional development alternatives including next week’s 2-webinar series “Saving Big” for which you can still register until this Friday

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