More with Less: 7 ways to survive the budget crunch in higher education

January 28, 2009 |  by  |  Admission Office, Big Ideas?, Email, Good Tips, Higher Ed Experts, Marketing Strategy, More with Less, Ning, Technology, University Business - Special, Website Redesign  |  Share

My second UB column for 2009 is now available in the February issue as well as online (featured on the homepage of University Business today): “More with Less: 7 Ways to Survive the Budget Crunch”

Here are the 7 ways/tips in a condensed form:

  1. Look more closely at your print publication budget
  2. Embrace (free) social media to reach your target audiences
  3. Try new performance-based advertising channels
  4. Fine-tune email marketing initiatives to supercharge their ROI
  5. Say “good bye” to new web servers and “hello” to on-demand cloud computing
  6. Don’t discard the DIY approach
  7. Watch out for team morale by focusing on budget-friendly professional development alternatives including next week’s 2-webinar series “Saving Big” for which you can still register until this Friday
http://universitybusiness.com/

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Related posts:

  1. 5 ways to find and recruit student bloggers for your admission-sponsored blogs… without a budget
  2. How are IT leaders doing more with less in higher education
  3. Special UB column on how to survive a website redesign: 5 tips from Ben Riseling, Web Operations Manager at Duke University
  4. Special UB column on how to survive a website redesign: 5 tips from Michael L. Dame, Director of Web Communications at Virginia Tech
  5. Special UB column on how to survive a website redesign: 5 tips from Lisa Cameron-Norfleet, Program Manager Developer Relations at Cornell University

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