Archive for October, 2008
I've been following the print vs web issue for some time now - as many of you, I'm sure. It's a known fact that the newspaper industry is in big trouble. And, the decision for The Christian Science Monitor - a century-old paper - to go web-only, at the exception of a weekend magazine, is another proof that things are changing as explained in "Christian Science Paper to End Daily Print Edition," an article published yesterday on the NY Times website: Before The Monitor, a handful of small papers had shifted away from print. This year, The Capital Times in Madison, Wis.,...
Read MoreI'm currently wrapping up putting together my slides and handouts for the following 4-hour workshop I'll give at the AMA Symposium for Higher Education on November 16, 2008: Blogging Boot Camp: How to Start and Develop a Successful Blog Since I would have never been asked to present this workshop without this blog, I thought it might be a good idea to invite your input about its content. Hey, you're the readers and some of you are also bloggers! So, here are my questions to you: Is there anything you'd like to know about blogging in a higher ed setting? or, if you're a blogger...
Read MoreI wrote about UF previous campaigns and videos in the past. So, when Joe Hice, AVP for Public Relations and Marketing at the University of Florida, emailed me about their new Gator Nation ad campaign earlier this week, it didn't take me long to check it out. The TV spot (that I can't show you yet unfortunately - but I will update the post as soon as it's possible) will debut this Friday at Gator Growl and during halftime of the Florida vs. Georgia game on Nov. 1. What I found really interesting in this new campaign is the fact that it...
Read MoreLater today, I'll be hosting the second webinar of "PR School 2.0" presented by Andrew Careaga from Missouri S&T. Yesterday, Matt Herzberger did a great job with his session "Monitoring 360." Earlier this week, I announced via email the winners of the prizes drawn among the people who took the HEE/eduStyle/uWebd survey. And, I got a couple of email from people who wished they had won. This got me thinking about an easy way to make everybody a winner, cheer you up and fight the recession blues. If you register and pay for both last webinar series of 2008 offered by Higher Ed...
Read MoreIf you've read my last UB column -- "It's the Community, Stupid!" -- you know my take on how to develop thriving online communities and how important it is to empower what I called "super users," your most engaged community members. Here's a real-life example of what this type of members can do for your brand. Nick DeNardis, Assistant Director of Web Communications at Wayne University, has been a dedicated member of eduStyle, the higher ed web gallery managed by Stewart Foss, where he rated a lot of websites. A couple of weeks ago, Nick decided to share his passion for eduStyle and...
Read MoreMy fifth UB column for 2008 is now available in the October issue as well as online: "It's The Community, Stupid! A seven-step plan to raise and nurture any community online." This column is the written version of the closing keynote I gave at eduWeb last July, a live presentation that also included videos from 3 community managers working in higher ed institutions. If you're interested in more tips and tricks to manage your online communities and social networks, you should also consider attending "Social Networks MBA: How to Develop and Nurture a Thriving Community," a 3-webinar series scheduled on November 11,...
Read MoreMy registration deadlines are probably meant to be broken... Once again I received an email asking if it was still possible to register for next week’s webinar series: "PR School 2.0" (the initial registration deadline was yesterday at 9PM). As a result, I decided to postpone the registration deadline until this Friday (October 17) at 9PM ET. If you want to survive and thrive in the world of new online PR and communication, this 3-webinar series featuring Matt Herzberger (A&M Texas University), Andrew Careaga (Missouri S&T) and Geoffrey Mock (Duke University) should help. Institutions registered for this series include: Simon Fraser University Olympic College Gettysburg...
Read MoreAfter being away from this blog from some time - geez, almost 2 weeks, that's what work can do to you sometimes - I'm back with a new edition of my "Catch-up Date with Karine" series. Unless, you were leaving on an unconnected deserted island last week, you've probably heard about all the great things happening at the HighEdWeb conference in Springfield, MO last week. Whether you could attend or not the conference, you should check out the following links pointing to the presentation slides made available by the HighEdWeb organizers: Marketing, PR, etc. E-Cards: Using a Thoughful Tool to Communicate with Current and...
Read MoreMark Greenfield, the driving force of the Uwebd social networking website, Stewart Foss, the owner of eduStyle and myself (I'm the Higher Ed Experts/Collegewebeditor.com person) have been working on a very special community initiative. Instead of polling our respective members in our own little corners of the Web, we agreed to launch a grouped survey to find out what makes the higher ed web and communication community ticks and how our respective websites can better serve this group. This survey has about 25 questions (but depending on your situation, it might even be shorter). If you fill it out and provide us...
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