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	<title>Comments on: eduWeb 2008 in 140 words &#8211; You Can&#8217;t Please Everyone, but Give it a Try Anyway by Mary Beth Kurilko, Director of Web Communications at Temple University</title>
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	<link>http://collegewebeditor.com/blog/index.php/archives/2008/07/23/eduweb-2008-in-140-words-you-cant-please-everyone-but-give-it-a-try-anyway-by-mary-beth-kurilko-director-of-web-communications-at-temple-university/</link>
	<description>Web, Marketing and PR in Higher Ed</description>
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		<title>By: Martine Lafleur</title>
		<link>http://collegewebeditor.com/blog/index.php/archives/2008/07/23/eduweb-2008-in-140-words-you-cant-please-everyone-but-give-it-a-try-anyway-by-mary-beth-kurilko-director-of-web-communications-at-temple-university/comment-page-1/#comment-399560</link>
		<dc:creator>Martine Lafleur</dc:creator>
		<pubDate>Mon, 28 Jul 2008 20:43:34 +0000</pubDate>
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		<description>Even before jumping into the design, we did two series of testing: card sorting and wireframe testing. 

Card sording gave us a informed look into building the new information architecture
Wireframe testing told us quickly what we needed to change in our labels and in the workflow.

All in all, user testing gave us the right arguments to use when everybody from the institution decided that they own a piece of the web site...

Martine Lafleur
Director, electronic communications
HEC Montréa;</description>
		<content:encoded><![CDATA[<p>Even before jumping into the design, we did two series of testing: card sorting and wireframe testing. </p>
<p>Card sording gave us a informed look into building the new information architecture<br />
Wireframe testing told us quickly what we needed to change in our labels and in the workflow.</p>
<p>All in all, user testing gave us the right arguments to use when everybody from the institution decided that they own a piece of the web site&#8230;</p>
<p>Martine Lafleur<br />
Director, electronic communications<br />
HEC Montréa;</p>
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		<title>By: Matt Herzberger.com &#187; Blog Archive &#187; All of eduWeb 2008</title>
		<link>http://collegewebeditor.com/blog/index.php/archives/2008/07/23/eduweb-2008-in-140-words-you-cant-please-everyone-but-give-it-a-try-anyway-by-mary-beth-kurilko-director-of-web-communications-at-temple-university/comment-page-1/#comment-399491</link>
		<dc:creator>Matt Herzberger.com &#187; Blog Archive &#187; All of eduWeb 2008</dc:creator>
		<pubDate>Wed, 23 Jul 2008 15:37:45 +0000</pubDate>
		<guid isPermaLink="false">http://collegewebeditor.com/blog/?p=707#comment-399491</guid>
		<description>[...] eduWeb 2008 in 140 words - You Can’t Please Everyone, but Give it a Try Anyway by Mary Beth Kurilk...  NEW 10:30am 7/23/08 [...]</description>
		<content:encoded><![CDATA[<p>[...] eduWeb 2008 in 140 words &#8211; You Can’t Please Everyone, but Give it a Try Anyway by Mary Beth Kurilk&#8230;  NEW 10:30am 7/23/08 [...]</p>
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