Note from Karine: This year, I’ve asked all the eduWeb speakers working in universities/colleges to share in 140 words or less the biggest take-away from their presentation or table talk. If you’ve attended this session, feel free to weigh in by posting a comment, a question or a suggestion.
The most important thing Carleton College learned from our site redesign was that user research doesn’t have to have a huge price tag, a usability lab and a cast of thousands.
If all you can get is five members of your target audience, make the most of it. I guarantee you’ll get better results by listening carefully to what five real users want than assuming what all users want. And users are surprisingly willing to help, if approached in a straightforward, friendly way.
Look for a variety of opportunities to reach prospective students: In person during college visits (camping out at the Admissions office worked wonders for us); online where they are checking their application status; via email after they’re accepted; on third-party college discussion forums and social networks; at local high schools; among teenage friends of staffers’ children.
Related posts:
- eduWeb 2008 in 140 words – Aligning Web Strategies with Content Management by Daniel Auld, director of Technology Communications at Fordham Law School
- eduWeb 2008 in 140 words – From Dull Edge to Cutting Edge by Amy Stevens, Web Communications Manager at Massachusetts College of Liberal Arts
- eduWeb 2008 in 140 words – You Have Faculty Using Technology to Market? Are You Kidding Me? by Dr. Greg Williams, Assistant Professor and Director at UMBC
- eduWeb 2008 in 140 words – Your CMS Implementation Can Be a Success by Tonya Price, Director of Marketing and Web Operations at Worcester Polytechnic Institute
- eduWeb 2008 in 140 words – Email Marketing for Higher Education by Kyle James, Webmaster at Wofford College
shane on 
