Note from Karine: This year, I’ve asked all the eduWeb speakers working in universities/colleges to share in 140 words or less the biggest take-away from their presentation or table talk. If you’ve attended this session, feel free to weigh in by posting a comment, a question or a suggestion.
Ask yourself two questions:
Does your email campaign tie in with the rest of your efforts?
Are you doing and tracking all the little things – i.e checking open rate, sending them to landing pages, monitoring your list sizes and subscription base, following the ROI if it’s a-call-to-action campaign?
People tend to hit send and then not look back, because it’s easier to think you are through with your email campaign until the next item to send.
Related posts:
- eduWeb 2008 in 140 words – Your CMS Implementation Can Be a Success by Tonya Price, Director of Marketing and Web Operations at Worcester Polytechnic Institute
- eduWeb 2008 in 140 words – Head in the Cloud: On-Demand Solutions for Processing, Storage and Content Delivery Needs by Mike Richwalsky and Josh Tysiachney from Allegheny College
- eduWeb 2008 in 140 words – From Dull Edge to Cutting Edge by Amy Stevens, Web Communications Manager at Massachusetts College of Liberal Arts
- eduWeb 2008 in 140 words – Creating an Identity with your Blog by Ellen Taricani, Penn State
- eduWeb 2008 in 140 words – Vendor Free: Open Source Solutions by Nick Shontz from the University of Montana
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