Note from Karine: This year, I’ve asked all the eduWeb speakers working in universities/colleges to share in 140 words or less the biggest take-away from their presentation or table talk. If you’ve attended this session, feel free to weigh in by posting a comment, a question or a suggestion.
Viewbooks, brochures and university driven Web sites provide a wealth of information to prospective students, staff, faculty and others. But they can only go so far.
To truly convey the personality of our campus communities, we need to hear from the people who make up those communities.
University sponsored blogs give campus members an easy-to-use outlet for expressing their opinions, sharing their insights and communicating with the world. While individuals could blog anywhere, and often do, a university provided system also provides a way to aggregate and showcase the different blogs to our site visitors, thus letting them hear from a variety of voices in one easy to navigate location.
Together, the blogs written by students, faculty, staff and alumni, provide an inside look into the life of the university, thus allowing visitors to gain insights they might not glean from our traditional marketing materials.
Related posts:
- eduWeb 2008 in 140 words – Email Marketing for Higher Education by Kyle James, Webmaster at Wofford College
- eduWeb 2008 in 140 words – Vendor Free: Open Source Solutions by Nick Shontz from the University of Montana
- eduWeb 2008 in 140 words – You Have Faculty Using Technology to Market? Are You Kidding Me? by Dr. Greg Williams, Assistant Professor and Director at UMBC
- eduWeb 2008 in 140 words – From Dull Edge to Cutting Edge by Amy Stevens, Web Communications Manager at Massachusetts College of Liberal Arts
- eduWeb 2008 in 140 words – Creating an Identity with your Blog by Ellen Taricani, Penn State
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