Archive for June, 2008
Up until today, the best way to get a branded university YouTube channel was still a mystery for many (including yours truly). Since a few months several institutions (Duke University, UC Berkeley, Vanderbilt, among others) have rolled out branded YouTube channel without the ads displayed on the regular YouTube accounts. However, there were no clear guidelines made publicly available to the higher ed community (at least none that I had heard of despite my strong interest in the topic) So, when the questions was asked... and answered by James VanDyke from SMU Integrated Marketing earlier this week on the uweb-d listserv, I was...
Read MoreAre you responsible for your institution's social networking website? Do you manage your university's Facebook Page or Group? Are you in charge of the online community targeted to your alums or students? Keep reading. I'm currently working on the closing keynote I'll give on July 23 at the eduWeb conference (as well as an upcoming University Business column on the topic): It's the community, stupid ... 7-step plan to raise and nurture any community online Blogs, wikis, podcasts, videocasts, YouTube, MySpace, Facebook, LinkedIn, Twitter and more have made their ways in higher education. Whether you work in admissions, communications, marketing, PR, student...
Read MoreLast night, I received a couple of emails asking if it was still possible to register for (there's definitely a pattern going on, here) next week's webinar series: Stop the Presses (the initial registration deadline was yesterday 9PM). As a result, I decided to postpone the registration deadline until this Friday (June 20) at 9PM ET. If you want to learn more on why and how to go digital with your magazine or newsletter, these 3 webinars will help. Institutions registered for this series include: Alfred University Appalachian State University Berkeley College Clarkson University Columbia College Concordia University Cornell University DePaul University ...
Read MoreMy third UB column for 2008 is now available in the June issue as well as online: "Magazines: Gone Digital, Going Paperless?" You'll find in this column 4 tips from several of your peers (including Karl Bates from Duke University and Bonny Griffith from Ithaca College) to get you started. With the help of this blog's readers and the members of Higher Ed Experts, I've also compiled a list of some good examples of digital magazines/newsletters published by higher ed institutions. You can find this list - that I'll keep updating (send your links to karine@collegewebeditor.com) - at www.collegewebeditor.com/digitalmags. If you want to...
Read MoreA quick look at the calendar of Higher Ed Conferences and Events I maintain, and you know it's conference time. Most of you will get a chance in the next few weeks to attend a conference, and listen to dozens of presentations and panel discussions. As you might know if you're a regular reader, I'll be presenting the closing keynote at eduWeb in Atlantic City in July (just 7 weeks to go). This will be my first keynote - and hopefully not the last one, so I'm just a tiny bit more nervous than I usually am before a presentation, but shhhht!...
Read MoreYesterday morning, I spent a couple of hours reviewing the 3 nominated websites for the eduStyle Awards in the "Best Use of Video" category: Boston University, NJIT and University of Notre Dame. I watched all the videos accessible from the 3 websites and even checked out the YouTube channels of these 3 institutions. After spending some time watching the videos available on these YouTube channels (and a few others), I was surprised to see that many videos still don't follow these 5 basic rules - and thus might not realize their full potential: Make your video visual, short and fast-paced You really got...
Read MoreCommencement season is upon (or behind) us, and this Youtube video produced by UCLA Newsroom is very timely. I got the tip in an email sent by Seth Odell from UCLA Newsroom starting with "Hello higher ed friends" (Geez, and I thought I was special -- Next time, how about just "Hi" or "Hello," so I can have the illusion that you're just writing to me, Seth? ;-) By YouTube standards, the video is very long: 5 minutes and 30 seconds. The editing isn't particularly fast-paced and it doesn't include any engaging tunes. However, the tone is pretty lighthearted, and I...
Read MoreSome of you might remember that a few weeks ago I conducted an online survey to find out if and how paid advertising and sponsorship are used in magazines and newsletters published by universities and colleges. A total of 110 professionals working in institutions representing more than 1.5 million students completed this online survey between April 22 and May 12, 2008. The survey was completed by people working in marketing/communications (69%), web (7%), alum associations (3%) and other offices. 43% of the respondents indicated working in private non-profit 4-year colleges, 38% in 4-year public colleges and 6% in public 2-year colleges....
Read MoreChances are you've already read this article published today in the New York Times: College Alumni Magazines Struggle to Compete With Facebook. The article written by Cate Doty doesn't provide any breaking news as higher ed blogger D.W. noted in her post published earlier today: News of the Obvious: Younger Alumni Turn to Facebook Versus Class Notes. But, the piece is definitely an interesting overview worth sharing with your VP or president - especially if you want to build your case to add a digital interactive version for your print magazine (and, if you plan to do so, you might want...
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