Comments on: Should you get a Facebook page for your university/college?

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[...] Last November, Facebook pages were launched as a way to provide businesses, brands, organizations and higher ed institutions with a way to set their own profile on the network. [...]

By: Social Networking Communities Are Migrant Communities « Nonprofit Tech 2.0 :: A Social Media Guide for Nonprofits

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[...] Facebook launched Facebook Pages in November 2007. It was then that I had to make an important decision. Stay loyal to MySpace or expand and embrace [...]

By: Myf Nixon

Myf Nixon — Wed, 12 Dec 2007 08:12:39 +0000

I’ve set up pages for our colleges, but one thing puzzles me – they don’t seem to be found in Facebook’s search facility, which makes us almost impossible to find beside the several existing ‘unofficial’ FB groups. One thoery is that because we’re global, with colleges in Australia, UK and USA, we don’t show up in anyone’s network.

By: Jeff Howard

Jeff Howard — Thu, 08 Nov 2007 14:20:29 +0000

If students begin to use facebook as a point of entry to initialize their college search then inevitably this is a no brainier for any university.

These pages are essentially landing pages and I think experimenting with the content will be crucial to improve conversions. The next question to ask is what would I do as a admission marketing department who oversees 3-4 different colleges, should each department have a facebook page or maybe even each major.

It will be interesting to see how higher ed marketers treat these pages.

By: Shelley Keith

Shelley Keith — Thu, 08 Nov 2007 00:51:34 +0000

I agree with Colin, there’s no reason to NOT setup a page. However, I’ve been in meetings recently where I spent a lot of time explaining Facebook policy and trying to clarify what departments can and can’t do, now I have to go un-say all of that. :)

By: Colin Fast

Colin Fast — Wed, 07 Nov 2007 22:51:47 +0000

I think the real questions here is: why wouldn’t you get a page for your institution?

Any of the research we’ve done involving students and prospective students lately indicates that Facebook is taking up massive amounts of their online time. While having a Facebook page (or school-specific application) won’t bring in thousands of applicants on its own, it certainly can’t hurt to have a presence in such an active student community (especially when it’s free).

I set one up a page for my school (Red River College) within minutes of the service becoming available, although Shelley’s page is making me a bit jealous. I’m off to add more content.