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	<title>Comments on: Virginia Tech Tragedy: Crisis unfolding on the website homepage</title>
	<atom:link href="http://collegewebeditor.com/blog/index.php/archives/2007/04/17/virginia-tech-tragedy-crisis-unfolding-on-the-website-homepage/feed/" rel="self" type="application/rss+xml" />
	<link>http://collegewebeditor.com/blog/index.php/archives/2007/04/17/virginia-tech-tragedy-crisis-unfolding-on-the-website-homepage/</link>
	<description>Web, Marketing and PR in Higher Ed</description>
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		<title>By: Emergencies and Web Design // grundyhome.com</title>
		<link>http://collegewebeditor.com/blog/index.php/archives/2007/04/17/virginia-tech-tragedy-crisis-unfolding-on-the-website-homepage/comment-page-1/#comment-406995</link>
		<dc:creator>Emergencies and Web Design // grundyhome.com</dc:creator>
		<pubDate>Fri, 19 Nov 2010 15:32:55 +0000</pubDate>
		<guid isPermaLink="false">http://collegewebeditor.com/blog/index.php/archives/2007/04/17/virginia-tech-tragedy-crisis-unfolding-on-the-website-homepage/#comment-406995</guid>
		<description>[...] Karine Joly documents on CollegeWebEditor.com, Virginia Tech ended up using a series of crisis pages and templates they used throughout the [...]</description>
		<content:encoded><![CDATA[<p>[...] Karine Joly documents on CollegeWebEditor.com, Virginia Tech ended up using a series of crisis pages and templates they used throughout the [...]</p>
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		<title>By: Comment utiliser sa page d’accueil en situation de crise (prise 2) - Exemple du Northern Illinois University</title>
		<link>http://collegewebeditor.com/blog/index.php/archives/2007/04/17/virginia-tech-tragedy-crisis-unfolding-on-the-website-homepage/comment-page-1/#comment-402626</link>
		<dc:creator>Comment utiliser sa page d’accueil en situation de crise (prise 2) - Exemple du Northern Illinois University</dc:creator>
		<pubDate>Wed, 08 Apr 2009 20:47:01 +0000</pubDate>
		<guid isPermaLink="false">http://collegewebeditor.com/blog/index.php/archives/2007/04/17/virginia-tech-tragedy-crisis-unfolding-on-the-website-homepage/#comment-402626</guid>
		<description>[...] Tech, c&#8217;est au tour du Northern Illinois University de vivre une fusillade. Durant sa crise, Virginia Tech avait modifié la page d&#8217;accueil de son site web et on dirait que la Northern Illinois University s&#8217;en est [...]</description>
		<content:encoded><![CDATA[<p>[...] Tech, c&#8217;est au tour du Northern Illinois University de vivre une fusillade. Durant sa crise, Virginia Tech avait modifié la page d&#8217;accueil de son site web et on dirait que la Northern Illinois University s&#8217;en est [...]</p>
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		<title>By: Michael Caulfield</title>
		<link>http://collegewebeditor.com/blog/index.php/archives/2007/04/17/virginia-tech-tragedy-crisis-unfolding-on-the-website-homepage/comment-page-1/#comment-138924</link>
		<dc:creator>Michael Caulfield</dc:creator>
		<pubDate>Tue, 17 Apr 2007 18:49:14 +0000</pubDate>
		<guid isPermaLink="false">http://collegewebeditor.com/blog/index.php/archives/2007/04/17/virginia-tech-tragedy-crisis-unfolding-on-the-website-homepage/#comment-138924</guid>
		<description>We had a light HTML page, but this made me realize how much more we had to think it through. 

For one thing, people are going to want certain things in a crisis: phone numbers of loved ones, perhaps directions to the college, and who knows what else. One thing I think we will do with our light page is gather those resources for a crisis sidebar, comment them out, and then when the time comes we can quickly uncomment any that are appropriate to the situation, without having to brainstorm in a crisis and then hunt the links down.

A second point: there&#039;s a lot of things one might forget. The V. Tech page shows the time of the last update. That&#039;s good and hopefully we&#039;d remember to do that, but it&#039;s something you could overlook in getting up a page fast. So I think we&#039;re going to kind of template that in to our light page, so that we don&#039;t forget it if the time comes.

A third point: I hadn&#039;t really thought out what level of continuity one might need AFTER the emergency, but before things were back to normal. A graphical break from the normal look might be appropriate during the emergency, but in the immediate aftermath, having the site have some continuity with the usual site provides comfort. The Virginia Tech page does that while keeping it&#039;s gravitas. We need to do something similar.

We&#039;re going to make some decisions on our lite page in the next week or so, hone what resources we might need on it, and how the template should look. But thanks for this post, it&#039;s a good starting point.</description>
		<content:encoded><![CDATA[<p>We had a light HTML page, but this made me realize how much more we had to think it through. </p>
<p>For one thing, people are going to want certain things in a crisis: phone numbers of loved ones, perhaps directions to the college, and who knows what else. One thing I think we will do with our light page is gather those resources for a crisis sidebar, comment them out, and then when the time comes we can quickly uncomment any that are appropriate to the situation, without having to brainstorm in a crisis and then hunt the links down.</p>
<p>A second point: there&#8217;s a lot of things one might forget. The V. Tech page shows the time of the last update. That&#8217;s good and hopefully we&#8217;d remember to do that, but it&#8217;s something you could overlook in getting up a page fast. So I think we&#8217;re going to kind of template that in to our light page, so that we don&#8217;t forget it if the time comes.</p>
<p>A third point: I hadn&#8217;t really thought out what level of continuity one might need AFTER the emergency, but before things were back to normal. A graphical break from the normal look might be appropriate during the emergency, but in the immediate aftermath, having the site have some continuity with the usual site provides comfort. The Virginia Tech page does that while keeping it&#8217;s gravitas. We need to do something similar.</p>
<p>We&#8217;re going to make some decisions on our lite page in the next week or so, hone what resources we might need on it, and how the template should look. But thanks for this post, it&#8217;s a good starting point.</p>
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		<title>By: Lori Packer</title>
		<link>http://collegewebeditor.com/blog/index.php/archives/2007/04/17/virginia-tech-tragedy-crisis-unfolding-on-the-website-homepage/comment-page-1/#comment-138875</link>
		<dc:creator>Lori Packer</dc:creator>
		<pubDate>Tue, 17 Apr 2007 14:49:30 +0000</pubDate>
		<guid isPermaLink="false">http://collegewebeditor.com/blog/index.php/archives/2007/04/17/virginia-tech-tragedy-crisis-unfolding-on-the-website-homepage/#comment-138875</guid>
		<description>Thank you for this post. Here at Rochester, we do have a &quot;light&quot; HTML page in our back pocket for emergencies, as Dave O. suggests. However, my concern is that I don&#039;t know who knows about it besides me, and how the decision would be made to implement it. 

Like many universities I&#039;m sure, we&#039;re meeting in the next days to discuss our crisis communications plan, and the importance of the homepage (particularly for external audiences, I think) will be one key topic, I&#039;m sure.</description>
		<content:encoded><![CDATA[<p>Thank you for this post. Here at Rochester, we do have a &#8220;light&#8221; HTML page in our back pocket for emergencies, as Dave O. suggests. However, my concern is that I don&#8217;t know who knows about it besides me, and how the decision would be made to implement it. </p>
<p>Like many universities I&#8217;m sure, we&#8217;re meeting in the next days to discuss our crisis communications plan, and the importance of the homepage (particularly for external audiences, I think) will be one key topic, I&#8217;m sure.</p>
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		<title>By: Dave O.</title>
		<link>http://collegewebeditor.com/blog/index.php/archives/2007/04/17/virginia-tech-tragedy-crisis-unfolding-on-the-website-homepage/comment-page-1/#comment-138843</link>
		<dc:creator>Dave O.</dc:creator>
		<pubDate>Tue, 17 Apr 2007 12:56:06 +0000</pubDate>
		<guid isPermaLink="false">http://collegewebeditor.com/blog/index.php/archives/2007/04/17/virginia-tech-tragedy-crisis-unfolding-on-the-website-homepage/#comment-138843</guid>
		<description>The one thing that this event has highlighted is the need to have a &quot;light&quot; version of a home page or some method to redirect it. As the web has become so critical in delivering important content like this we have to make sure we can guarantee the availability of the service. As much as the content of the message matters being able to keep it up so anyone can see it is just as important. A slim, simple HTML page plus proper load balancing to scale up in times of emergency needs to be a critical part of any communication plan.</description>
		<content:encoded><![CDATA[<p>The one thing that this event has highlighted is the need to have a &#8220;light&#8221; version of a home page or some method to redirect it. As the web has become so critical in delivering important content like this we have to make sure we can guarantee the availability of the service. As much as the content of the message matters being able to keep it up so anyone can see it is just as important. A slim, simple HTML page plus proper load balancing to scale up in times of emergency needs to be a critical part of any communication plan.</p>
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