After I presented with Joe Hice at the CASE conference for senior marketing and communication professionals in Philadelphia last September, Rae Goldsmith, CASE Marketing VP, asked me to share the content of our presentation about Web 2.0 with the readers of their magazine.
I wrote the article, “User Generation,” and it’s now available in the March issue of Currents.
Unfortunately, you have to be a CASE member to read this article online. If your institution isn’t a member, you can get a pretty good idea of what’s in the article by looking at my presentation slides and reading this post.
If you’re a CASE member and a Currents reader, don’t forget to subscribe to this blog via email or RSS.
Related posts:
- Karine to speak about new media and crisis communication at the CASE Annual Conference for Senior Communications and Marketing Professionals in Philadephia, September 13-15
- Live from the CASE Conference in Philadelphia: 4 tips to get PR and communication professionals started with blogger relations
- Is the Net Generation for real or is it just another name for the ADD Generation?
- Live from the CASE conference in Philadelphia: 10 steps to You 2.0 or how higher ed marketing/PR pros can get ready for Web 2.0
- Back from the CASE Conference in Philadelphia: Web 2.0 and Crisis Communication Presentation Slides
shane on 
Can’t wait to read your article. I wish CASE would offer some of their feature content for free. I think it would benefit the organization’s reputation to be a bit more “open-source.” I’d link to their articles, as I’m sure you would, and that would drive traffic to their site, which in turn would build CASE’s reputation as a net-savvy organization, which may translate into more membership.
Andrew, I agree 100% with you on this.
I actually tried to get access to the article for this blog’s readers, but didn’t get it.