Higher Ed TV: “The Undergraduate,” University of Florida’s video shown to prospective students during campus tours

January 19, 2007 |  by  |  Admission Office, Higher Ed TV, Video

I saw this video at the CASE conference back in September. It was part of the keynote presentation by Joe Hice, UF Associate Vice President for Marketing & Public Relations.

At that time, I really thought it was a very good candidate for a viral video campaign and mentioned it to Joe: it’s funny, smart and informative.

This 10-minute video includes a movie trailer as well as the making of “The Undergraduate.” It describes the whole college experience at the University of Florida in a very engaging way by following the adventures of an… undergraduate. The cast is composed of UF students and faculty. The art director who uploaded the video to Youtube is also behind the GoGators TV ad.

What do you think?

Related posts:

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  3. A closer look at prospective students’ online performance
  4. Need an idea for your next admission ad campaign?
    Ask your prospective students!
  5. What are prospective students looking for when they enter a college’s website?

2 Comments

  1. Dan Bowling
    1/19/2007 at 10:34 am

    I think that is the best marketing idea I have seen this New Year. Wouldn’t it be great as a preview for a DVD released that targets HS students, or as an ad before a movie in the theater?

    Wow. I am even looking forward to seeing all the inevitable copies that will start popping up in the next few months.

    Thanks for the post!

  2. Rich
    1/19/2007 at 2:31 pm

    Very funny, which probably relaxes scared high schoolers and anxious parents. But more than that, the sense of humor goes a long in way in conveying that you’re…you know…an *actual* human being with thoughts and feelings and, yes, even dreams.

    I know that my university administration has absolutely no sense of humor or risk-taking. I suppose complacency comes with being the top public university in the state.

    Bravo to being open minded and original.

Trackbacks

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