Even if we cross their path everyday on campus, it’s sometimes easy to forget what makes our college students tick.
I’m currently doing a bit of digging for a project of mine and thought I would share with you three interesting resources about young adults:
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USA Today Generation Next Index
I’ve seen a lot of stories in USA Today about young adults, but just realized today that these were all part of a series. In this convenient index, you’ll find a lot of articles that should help you learn more about this generation. - The News Hour Generation Next Website
Here you’ll find videos and audio news clips. Something you might want to use to spice up your presentations and show to your stakeholders how this generation uses technology as a few reports deal with social networking websites, online gaming, etc. - A Portrait of “Generation Next”
How Young People View Their Lives, Futures and Politics
A report published last week by the Pew Research Center for the People and the Press that gives a pretty good picture of this generation. Available as a PDF file, this 45-page report is drawn from several studies, but the main survey was conducted Sept. 6-Oct. 2, 2006 among 1,501 adults – including 579 people ages 18-25.
Related posts:
- Is the Net Generation for real or is it just another name for the ADD Generation?
- Put your current students on IM to answer your prospective students’ questions
- How to Engage and Recruit the “Social Networking” Generation
- What are prospective students looking for when they enter a college’s website?
- A closer look at prospective students’ online performance
shane on 
Thanks Karine! It’s always nice to have well-done research to which we can compare our own experiences. Too often our decisions are made based on anecdotal experiences and unsupported assumptions. I particularly like the Pew research as most of the folks associated with Pew tend to do very, very good work (The ongoing research conducted by the Pew Internet & American Life Project is always interesting).
For anyone interested in additional resources on this generation, here is a link to a recent presentation I gave at the University at Buffalo Library Summit: “Born to be Wired: Technology, Communication and the Millennial Generation”:
http://markagreenfield.com/presentations/ublibraries2007/
You will find the PowerPoint presentation, a bibliography and links to a number of online resources. http://del.icio.us/markgr/millennials will have the most recent resources.
Enjoy!
Thanks for your comment, Kevin.
Thanks for the additional resources, Mark. Very good collection.