Top 15 Features to Recruit Prospective Students with Your College Website
October 26th, 2006 by Karine Joly
As I announced in the previous post, Noel-Levitz has just released its latest report about the E-Expectations of the High School Class of 2007.
Not only is this report full of interesting data on how high school students use the Web and other new technologies, but it also provides you with a very handy to-do list for your Web team, i.e. what prospective college-bound students expect to be able to do on your university or college website:
1. Complete a financial aid estimator form (88%)
2. Complete a tuition cost calculator form (83%)
3. Complete an admissions application online (81%)
4. Request a campus visit by completing a form (81%)
5. Exchange instant messages with an admissions counselor or student worker (72%)
6. Complete a form to RSVP for a campus event (72%)
7. Inquire online (70%)
8. Read profi les of faculty (64%)
9. E-mail a faculty member (64%)
10. Read a blog written by a member of the faculty (64%)
11. Read profi les of current students (63%)
12. Read a blog written by a current student (63%)
13. View a virtual tour (63%)
14. Personalize a Web site (62%)
15. E-mail current students from the site (61%)
Related Posts:
- Top 10 must-read blog posts for Higher Ed Executives on collegewebeditor.com in 2006
- Top 10 must-read blog posts for Web professionals on collegewebeditor.com in 2006
- How does the University of Phoenix recruit online?
- Catch-up Date with Karine: Admissions - Special post NACAC conference
- A closer look at prospective students’ online performance
In light of future projects..
I was just reading an article about the top 15 features prospective students look for in a college website….
Interesting survey! It certainly ties in well with your more recent posting regarding email vs. IM.
I’ve just launched an online survey of Admissions Sites and their features.
Am happy to share the results with all who share their sites’ info.
David