Comments on: Should you upload your institution videos to YouTube?

By: anonymouse

anonymouse — Fri, 01 Sep 2006 19:27:04 +0000

From what I understand about the copyright issue with YouTube that you mention (“You can still use your videos the way you want, but YouTube get a license to do almost anything with them.”) is that it’s just a clarification that allows YouTube to work with the videos as they need to in order to run their business. Once you pull a video off of YouTube, you also pull YouTube’s right to use that video.

In other words, I wouldn’t be overly concerned about it.

By: highlandertech

highlandertech — Sun, 27 Aug 2006 23:34:22 +0000

I don’t know that the NJIT YouTube videos are “official” yet. The few I posted so far are actually available online already on our website (well buried however) so I did what anyone with a mind to might have done with them.

We are still thinking online about this and know that we will use “official” venues (like our iTunes U setting later this fall) for video, but I can’t see how we can ignore YouTube, Google MySpace and the rest.

By: Ken Zirkel

Ken Zirkel — Sun, 27 Aug 2006 12:13:09 +0000

I wouldn’t post official University material on YouTube … but I wouldn’t mind if somebody, um, anonymously posts offbeat material that just happened to make my institution look hip, cool, and interesting. And yes, I might help facilitate that.

http://www.youtube.com/watch?v=IMUJg2c5d3g

By: Morgan

Morgan — Fri, 25 Aug 2006 21:12:51 +0000

Just came across this and thought that it was pretty relevant advice coming from a big name in viral marketing (Alex Bogusky):

Viral marketing could easily morph into a customer-complaint channel. Advertisers who go viral, Bogusky concedes, “will just have to be brave enough to realize that they can’t have it all under their control anymore. Those days are over.”

http://www.time.com/time/covers/1101041011/nextmarketing.html

Pretty short and sweet. Just as with most business propositions, it seems that risk is necessary if you want to reap the gains of the new medium.

By: Morgan

Morgan — Wed, 23 Aug 2006 18:16:06 +0000

I am the worst with names… prolly why I’m in the dark cave with computers and away from all the people.

Other users don’t have legal permission to use your material anyhow. I imagine a lawyerly letter to YouTube reporting the abuse would get the video pulled lickety-split. Then again, I guess they could claim fair use or parody, depending. I suppose it’s risky anyway you look at it, but possibly a necessary risk.

By: Andrew Careaga

Andrew Careaga — Wed, 23 Aug 2006 15:01:28 +0000

Ken - Great job on the NJIT YouTube site. Nice hacking of the colors, too. We're taking a less official approach to sharing university-created video on social networking sites. Our lone video guy, Tom Shipley, has posted several of UMR's stuff on YouTube under his name. He's also on Google Video, MySpace (perhaps the oldest person on MySpace) and Current TV, which is an amazing site that universities should consider from a media relations standpoint. Andrew

By: Karine Joly

Karine Joly — Wed, 23 Aug 2006 11:12:18 +0000

Ken,

Wow, NJIT YouTube page looks great! I didn’t know you could change colors (at first, I thought it was a MySpace page ;-). That’s really a great touch. Are you going to promote it in any specific ways?

Morgan,

About the release, what I meant (and thanks for pointing this out) is that it might be a good idea to include something specific to YouTube (or any other online video sharing websites) in the traditional release – especially because the uploaded videos can be creatively edited. I might be fine with the idea of being featured in an institutional video, but not in its online spoof.

What I don’t get re: removing videos ends YouTube’s rights is what happened to the parts that were already used by other users? Do they have to remove them?

Any thoughts?

BTW, my is name is kArine, not kErine ;-)

By: highlandertech

highlandertech — Wed, 23 Aug 2006 05:26:48 +0000

NJIT has a YouTube space that just started the past week. We don’t see it as serving the same purposes as video we host in iTunes or stream. For instance, YouTube visitors expect a mix of polished and unpolished video, running times are shorter.

By: Morgan

Morgan — Tue, 22 Aug 2006 21:07:30 +0000

Kerine wrote: “You also need to make sure you get proper (written) releases from the people on the video and the people who shot them”

You should have that anyhow :)

Also prolly should mention that, as someone pointed out on the mailing list, YouTube’s rights to your stuff end if you remove it.

Personally, I don’t understand the general fear of the ToS much. If the cost to use the service is that they get to borrow your material while it’s there, then develop material with that consequence in mind. Geez.. not like people are paying for the exposure otherwise.