Live from HigherEdBlogCon: 3 great case studies of admission-related podcasting initiatives
April 17th, 2006 by Karine Joly
If you want to get the truth as well as great tips on how to launch your admission-related podcasts, just take a couple of hours to watch and read 3 case studies presented today (but available almost forever) at HigherEdBlogCon:
Case Study: Blogging and Podcasting for Student Recruitment at Ball State University
Nancy Prater
Heather Shupp
John Dailey
Ball State University
Freshmen Reveal Their Secrets: The Mansfield University Podcast
Dennis Miller
Mansfield University
Student Voices Online: Podcasts as a Department Marketing Tool
Kim Gregson
Ithaca College
While Ball State University’s and Mansfield University’s initiatives were launched and managed by the communication/PR offices, the Ithaca College podcasts were created by a faculty member, Kim Gregson, and her students.
As a person working for the marketing/communication office, this last presentation got me thinking about what’s cooking right now in our institutions: the end of the unique official institutional message.
That’s why higher ed PR/marketing professionals really need to get up-to-speed with Web 2.0 or PR 2.0 as I explained in my latest University Business column: “The Brand (Brave?) New World Of Online Public Relations.”
Related Posts:
- Podcasting 101: Learn how to podcast from a higher ed podcaster, Dennis Miller
- Live from HigherEdBlogCon: All you need to know about copyright issues in podcasting
- (Almost) Live from HighEdWebDev 2005 in Rochester: How to integrate Podcasting into your higher ed website
- Top 10 must-read blog posts for Web professionals on collegewebeditor.com in 2006
- Live from HigherEdBlogCon: How to use the Facebook to keep in touch with your alumni
This has been a huge help! Being new in higher-ed communications, I know this is something that is very needed, but hard to begin. Thanks for the insight!