Sometimes hundreds of thousand words are worth more than a short executive summary, especially in higher education.
- Does your VP need some hard cold (read “printed”) facts before entertaining your latest web bugdet request?
- Is your admission office not convinced that it would be a good idea to offer instant messaging (IM) as a way for prospective students to contact an advisor?
- Does your Alum Association still rely on snail mail to keep in touch with their constituents?
Educating the Net Generation, a collection of essays published by Educause should help you spread the word that Web 101 isn’t enough anymore in colleges and universities.
A quick glance at the table of contents reveals what seems to be a very promising resource.
Did I say that this 267-page book is free, and that you can download the full PDF version (careful, it’s 4.5 MB) as well as any chapter in PDF and HTML from the table of contents?
If you want to learn more about it, there’s also an interview of the book co-editor Diana G. Oblinger by Scott Jaschik on Inside Higher Ed.
I’ve just read a few excerpts, but it looks very interesting. So, go get it! I’m sure it’s a very good choice for your weekend readings.
[…]In theory, spam filtering shouldn’t be a problem for higher ed institutions as they also provide email accounts to their students. In reality, a lot of students don’t use their edu account in their daily email activity and prefer to forward messages to the email address they have been using since they were 2 years old (remember, we’re dealing with the Net Generation here) […]
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