News and Tips for Higher Ed Pros

“News, tips and, hopefully, some good ideas for people taking care of websites and online marketing in colleges and universities.”

That’s the big idea (?) behind this blog.

Collegewebeditor.com is an independent, popular, and influential blog about the Web, marketing, and PR in higher education. Launched in February 2005, this niche blog now attracts more than 7,000 unique visitors per month, more than 1,000 readers by RSS feed and close to 500 email subscribers, a very targeted audience composed of higher ed professionals and executives.

Karine Joly is a Web marketing professional, a new media expert and the Web editor behind www.collegewebeditor.com.
She is also the founder of www.higheredexperts.com, a social networking and professional development community with more than 1,500 registered members working in higher ed institutions around the world.

Karine shares insights and observations in her Internet Technologies column published every other month in University Business.

Part-time Web editor for a liberal arts college on the east coast from 2002 to 2008, Karine has chosen to work full-time on her writing, presentations as well as Higher Ed Experts. She is also a consultant on new media and Web projects for other universities, colleges and schools.

Before focusing on Web 2.0 in higher education, she experienced first hand Web 1.0 as a Web editor at About.com, a top 10 Web property that is now part of The New York Times Company. Prior to the dot com boom (… and bust), Karine worked as a journalist for several radio stations, newspapers, and magazines in Europe.

She has a master’s degree in communication from La Sorbonne in Paris and a Webmaster Certificate from Rutgers University, NJ.

Recently published articles
Presentations
Interviews, Quotes & Mentions

Recently published articles:

University Business

• “It’s the Community, Stupid!” - October 2008
  A seven-step plan to raise and nurture any community online.
• “E-mail, Gmail, Hotmail, and Beyond” - August 2008
  Three questions to ask before switching to a free e-mail solution.
• “Magazines: Gone Digital, Going Paperless?” - June 2008
  Making decisions in the transition from print to digital for campus publications.
• “It’s 2008: Is Your 911 Website Ready?” - April 2008
  Eight tips for designing an institution’s crisis web template.
• “Facebook Applications: The Game Changer?” - February 2008
  New ways higher ed institutions can use social networking.
• “10 Steps to Better Blogs” - November 2007
  Creating a blog is easy. Making it great requires a plan.
• “Demand Print or Print On Demand?” - October 2007
  TO PRINT OR NOT TO PRINT? That is the question more and more institutions are contemplating when budgeting for their publications targeted to prospective or current students.
• “Lights, Camera, YouTube, Action!” - August 2007
  Higher ed institutions can unleash the power of online videos without breaking the budget.
• “A Second Life for Higher Education?” - June 2007
  Virtual worlds may wind up breathing new life into teaching, learning, and creative expression.
• “Facebook, MySpace, and Co.” - April 2007
  IHEs ponder whether or not to embrace social networking websites.
• “PR on the Web 101″ - February 2007
  Institutional Public Relations teams may be preventing their schools from getting deserved media coverage. Here’s how the web can help.
• “10 Tips to a Successful Website Redesign” - December 2006
  Web professionals who have “been there, done that” share some pointers.
• “10 Tips for Surviving a CMS Switch” - October 2006
  Make the switch to a new content management system as seamless as possible.
• “License to Recruit?” - August 2006
  Admissions-sponsored student blogging can get real results for your institution.
• “RSS: The Next Big Thing in University Web Communications” - June 2006
  Investing in this technology can help get an institution’s news delivered-and read.
• “The Brand (Brave?) New World Of Online Public Relations” - April 2006
  Ready or not, IHEs must strategize about how they appear in mentions on the web.
• “The Power of Podcasts” - February 2006
  Universities explore mp3 technology as a new marketing tool.

University Affairs

• Crisis communications 2.0 - October 2007
  New technologies are changing the way schools get the message out when a crisis erupts on campus. But the most valuable tool in the communications toolkit is still a well-tested plan.

CASE’s Currents

• “User Generation” (CASE membership required) - March 2007
  Web 2.0 might sound like tech jargon or just another buzzword, but it’s more than that–it’s a paradigm shift in communications that is greatly affecting education. This article defines the term and offers some background, describes how it relates to technology, outlines how and why Web 2.0 affects education, and offers a detailed description of the new mix of marketing and communications channels campuses should consider as part of a strategic communications plan.

Presentations:

AMA Symposium for the Marketing of Higher Education - 2008 - November 16-19, 2008 - Chicago, IL

• “Blogging Boot Camp” 4-hour Workshop.

eduWeb Conference 2008 - July 21-23, 2008 - Atlantic City, NJ

• “It’s the Community, Stupid! 7-Step Plan to Raise and Nurture Any Community Online” Closing Keynote Speech.

Podcasting for Education Conference - April 2 & 3, 2008 - The University of Warwick, Conventry, UK

• “The State of Higher Ed Podcasting in the US” 45-minute presentation given via a Web link.

HighEdWebDev 2007 - October 15-17, 2007 - Rochester, NY

• “12-Step Program to Better Blogs” 1-hour presentation.

Virginia’s Community College Institutional Advancement and PR Peer Group Conference - June 6-7, 2007 - Staunton, VA

• “How to Survive PR 2.0…and Thrive in the Brand New World of (Web) Communications” (PDF) 1-hour presentation followed by 1-hour workshop.

CASE Annual Conference for Senior Communication and Marketing Professionals - September 13-15, 2006 - Philadelphia

• “Welcome to Web 2.0″ - co-presented with Joe Hice, Associate VP of Marketing and Public Relations at the University of Florida. (rated “Stellar Presentation” based on the audience evaluation)
• “The Face(book) of Things to Come: Crisis Communications in a Networked World” - co-presented with Joe Hice

Interviews, Quotes & Mentions:

• Campus Wired Blog - The Chronicle of Higher Education, September 8, 2008 - “Colgate University Has an Official Twitterer. World Yawns.” by Scott Carlson.
• University Affairs, August-September 2008 - “Presidents who blog” by Daniel McCabe.
• The Chronicle of Higher Education, February 4, 2008 - “Study Raises New Privacy Concerns About Facebook” by Jeffrey Young.
• Campus Wired Blog - The Chronicle of Higher Education, December 6, 2007 - “Colleges Create Offbeat Videos to Try to Build Web Buzz” by Jeffrey Young.
• University of Maryland News, December 4, 2007 - “The Little Holiday Video That Could”.
• Southern Arkansas University News, November 14, 2007 - “SAU one of the first to launch new Facebook pages” by Becky Bell.
• CASE’s Currents, September 2007 - “Fear and Loathing in Web 2.0″ by Andrea Jarrell
• Aiken Standard, August 24, 2007 - “USCA expanding Web presence” by Rob Novit
• CASE’s Currents, May-June 2007 - “Slice of Life - Calendar Pearls” by Patricia Quigley
• Hispanic Outlook of Higher Education, June 18, 2007 - “College Web Sites Going Interactive/Getting Makeovers” by Marilyn Gilroy
• HigherEdBlogCon 2006, April 2006 - Interview with Karine Joly
• collegewebeditor.com, November 2005 - 100th Post Interview: Karine Joly, the Web editor behind collegewebeditor.com
• Live from the blogosphere via technorati.com